What Everyone Must Know About USEFUL TIPS ON HOW TO PROMOTE YOUR ANDROID APPLICATION/GAME

Useful tips on how to promote your Android application/game

6 ways to market your mobile game

The phenomenal popularity of games on smartphone devices has made gaming applications one of the most sought after niches to generate revenue. The category of mobile games represents 75% of the revenue of the iOS app store and 90% of the revenue of the Google Play Store.

Developing a game for any platform can be relatively easy these days, with the difficult part of a successful launch that comes after the development and launch: market your game. Application promotion is critical to doing well, and it can be incredibly difficult to define for many application developers.

Before launching your mobile gaming application, make sure you have a solid marketing strategy to make your launch as effective as possible. Below are six effective ways to market your mobile game to help you reach your target audience.

1. Give your application a home on the Web.

The design of beautiful and informative landing pages is fundamental for both websites and applications, and giving your application a home on the Web is an important part of your application marketing campaign. You can use a landing page to reach potential customers in a location outside of app stores since the web page and download pages are independently oriented to specific audiences that experience them in different environments, even though they are connected by One main objective: install the application.

To create a landing page, it is important to set your marketing objectives for the game application before creating the content of the website. Your landing page should be able to help you increase the volume of lead generation, gather demographic information about your target audience, understand the potential commitment of the client, provide fuel for additional marketing channels and offer information on the effectiveness of your strategies of marketing.

When designing a landing page for your mobile gaming application, consider the traditional design of websites. Some key components of an effective home page include:

Grip holders

Relevant keywords

Easily accessible social exchange buttons

Beautiful images

CTA placed with elegance

2. Ask for comments and opinions to get a better understanding.

Today's customers have realized a large number of options available when it comes to gaming applications. To be able to choose, many people trust the ratings and comments of other customers. As an application vendor, why not use these ratings and comments to your advantage instead of letting your customers talk about their experience with your game without your participation?

In order to make changes to optimize the experience of your application based on comments and comments from customers, try to understand why they request the things they request and improve their application accordingly. The more you really listen to your customers and put your applications first, the happier your customers will be and the better your ratings and comments will be.

3. Create forums for customers to discuss your mobile game.

You can create a forum for your application in order to help your clients build trust by meeting other players and interacting with the game developers.

Your forum is sure to receive comments, both positive and negative, in overtime, but it is better to interact with clients in a place that feels like a common meeting place rather than not committing to them at all, or until it is too late and they have already finished. uninstall your application Negative discussions may seem disappointing at first, but there is a great opportunity in them to listen to their clients and improve their application to please them better.

Customer support is another important area that can not be neglected. It is necessary to help customers to experience their application in the best possible way, and it is one of the most important steps you should take when promoting your mobile game.

4. Be social with your game.

Marketing in social networks has become a proven strategy to attract the attention of customers. It is always recommended to implement social networks in the launch campaign of your mobile game as a way to connect better with your customers and increase enthusiasm, and even integrate social networks into your application so that your customers can share their achievements in games. This will make your customers feel more comfortable with their mobile game and also generate confidence in the game through the connection with their personal networks.

You can also post the details of your mobile game on various social media channels to gather instant recognition of the game and expand your fan base to an off-site location. Connecting with your fans and customers in the social channels in which they already participate can do wonders for the word-of-mouth marketing of your application.

There are many different social media channels to choose from, and not all will work better for you. Be careful with the channels with which to start, depending on the type of clients you would like to target, and also allow your comments to modify your strategy as your mobile game grows.

5. Partner with other global names on the mobile.

Partnering with the developers or leading owners of mobile games is an excellent way to not only know the process of starting the application but also to help expand the network of potential customers who may be interested? in downloading his mobile game. The main advantage that an association like this can bring is that they have previous experience in capturing the attention of a global audience and know that they can help you improve your marketing strategies for better customer participation.

A strong partnership includes allowing bidirectional access to existing communities and networks, so try to partner with a game that complements your game rather than one that competes directly with it. Taking advantage of an association network will open a new segment of potential customers that you may not have been able to reach on your own, so choose wisely.

6. Share video previews of your game.

Videos are an excellent alternative to the text-based descriptions of your game. You can share your videos through many different platforms to share videos, including YouTube, Daily Motion, Vimeo and others to expand your views as much as possible. Advertising on these platforms has become one of the fastest ways to promote new gaming applications, as it gives potential customers a glimpse of what they will experience when they install their application.

You can also share your video content through the social channels mentioned above and with many other distribution channels that could lead to new customers. Video content is a great way to quickly highlight the best parts of your mobile game, so make sure you put some thought into the design of your concept before creating video content.

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