Top and Best creative ways to promote your application for free

Everything from strategically placing the most relevant widgets, beautifully designed designs and attractive educational content. However, despite countless hours and expert attention to detail, many companies still do not receive the kind of adoption they expected. Instead of thousands of people flooding the app store to download the application, they receive a dozen.

The initial impression is to assume that the content may not be as good as it should have been. Doubt begins to make its way and, suddenly, we wonder if creating an application was a wrong move from the beginning. However convincing your internal doubts may be, we believe the opposite.

The creation of an application opens a completely new channel through which you can interact with your customers. A refuge in which your dedicated public always has access to you in a single click. Its application is a space totally adaptable to your needs. The problem in most cases is not the application itself, but it is the crucial step that is often lost after creating the application, the promotion.

Its application has had a lot of time and, although sewn into it, the last thing you want to do as a business owner and as a creator is to get rid of everything by not promoting its application. Imagine a new restaurant opening the street in your neighborhood. The restaurant opens its bright and early doors without saying a soul. All he has done to promote himself is to place a sign in front of his door that says: "Go ahead!". Inside, the restaurant has a friendly staff, the latest in cooking equipment and the most delicious croissants you have ever tasted.

The day passes and the owner gets confused. His restaurant should have been a resounding success. He carried out a thorough investigation to provide his clients with the best possible experience, however, no one was arriving. The day went on and, at the time of closing, the restaurant had only served about 20 customers. The owner is at home enjoying a cup of hot coffee looking over his business plan, still trying to figure out what was missing.

For anyone who reads this, it may already seem obvious that the owner of the company could definitely have a better approach to marketing their restaurant. The posters should have been placed throughout the city, a grand opening ceremony followed by a press release and a campaign dedicated to social networks so everyone will know about its grand opening. However, foolish as this example may seem, this is exactly the kind of mistakes I see many business owners make.

All its resources are focused on the creation of exceptional products. What is inherently never a bad thing, products must be as valuable and as high quality as possible. The problem is that the value of those products is not promoted as effectively as they should be. So all that hard work never gets the proper attention it deserves.

A general rule is to devote as much time to promote your product as to its creation. If you spent two days writing a blog post, then spend the next two days distributing your blog post to as many points of sale as possible.

The more you promote your content, the easier and faster the process will be. We know that small businesses do not have a large budget to engage in marketing or promotional events. Even those who have the money can only find a few channels to promote their content.

We have assembled 28 proven methods to guide you in commercializing your application effectively. These steps will only cost you time and we are sure that if you follow them, you will have a significant increase in the number of followers and downloads you have now.

Let's go to it then.

1. Get in touch

The commercialization of your application begins long before it is brought to market. Before you start telling your development team to start building your application with a million different things, contact your customers and talk to them. After all, you want to make sure that everything you are building is going to be fair to them

You can start communicating with your customers by first creating a list of all the people you have ever sold and even those who have only registered in your newsletter. Send them an email and ask them for 5 or 10 minutes of their time.

Your clients are busy people, so try to give them something in return for helping them. Encourage your customers by offering a special discount or some type of educational content. Once you have captured their attention, ask them some questions to get an idea of ?? what they might be looking for in an application.

You want to understand the expectations that your clients have with your application. By going through this process, you will begin to discover the gaps you have never seen before and you will have to build a bridge between you and your clients. By including your clients in the process of creating the application, you are not only subtly promoting your application, but you are also making sure that the application you make adapts to the people you serve.

Your customer is the backbone of your business, so keep it involved through every application development process. A 5% increase in customer retention can increase a company's profitability by 75%.

Keep your customers informed about the idea of ?? your application and ask them what they would really like to see in it. How can you make the application more intelligent and beneficial for them? Remember, your client has his own audience and if he can convince them, he will be touching all the right notes to reinforce his success and his staying capacity.

2. Reach the influential

The commercialization of your application can also extend beyond your usual field of influence and, often, these external connections are exactly what your company needs. Developing honest, authentic and mutually beneficial relationships with influential people will go a long way in helping to promote their application.

The influencers are individuals with the power to influence the decisions of purchase and participation of a certain group of people. Business owners looking for influential people should be careful to present only content that is truly relevant to influential people and their audience. While some marketers often offer monetary compensation in exchange for the promotion of influential people, we recommend that you find influential people who really value your company.

Your viewers and yours will also quickly realize that the influent is being paid to act on their behalf. The last thing you want is for viewers to feel that they are "pretending" how good their business is. Genuine sponsorships will help your company much more and build more followers.

Let the influencers know that you are building or have created an application. Ask if you can spend some time with them to talk about the development of the applications or to gather some comments. If you really want to have them on board, give them your own section within the application or work to build an application that meets your needs. If you choose to opt for any of these options, make sure your values, interests, and clients are aligned.

3. Take advantage of your mobile website

If you have a website that is fully functional and compatible with mobile devices, then your site may be one of the best assets to promote your application. At one time or another, all your customers or anyone interested in your company will find their way to your website. When they do, it is important that everyone knows that you have an application.

Including your application on your site could mean separating a part of your site exclusively for the application. Like the corner of the screen or towards the middle of the web page. While this method may bring more downloads, we recommend an alternative approach. Instead of just placing it on your site, have a pop-up page appear every time someone visits your site.

In this way, the application is the first thing that viewers see. The pop-up page is simply a gentle reminder that you have an application and that your customers are given the option to download the application or continue to your mobile site.

4. Submit the application in an official blog

In addition to including your application on your website, including it in your regularly scheduled blog post is another promotion strategy that you can take advantage of. You can do this by creating a complete blog post only about your application or by including a call to action at the end of each blog post to invite your viewers to download the application.

When you write the blog post only about the application, write a complete story about your application and let your audience know the purpose behind it. Tell them how this application can make things easier for them. Include your application links, screenshots, and videos to help them gain a good understanding.

5. Present the application in your emails

Your new application must be recorded in all aspects of your marketing, which includes all your emails. As a company, you will send countless emails and not include your application in each of them is a missed opportunity.

Any email that is sent, whether it's your technical support, your newsletter or even the payment confirmation email should include a footer with a line that announces your application. Include details such as what can be achieved through the application and a link that redirects to the download page.

Emails still have their charm, provided they are used in the right circumstances. According to a study conducted by Exact Target, "91% of people check their email daily." Capitalize by incorporating links from your application into newsletters, customer service emails and also make a habit of using it in email signatures.

6. Create a demo video

The videos are an easy way to showcase what your beautiful and well-built application has to offer. For your demo video, create a simple 30-second commercial with the principles of Simon Sinek's Golden Circle: Why, how and what.

Assign a team to work on gathering this video. The collective minds of more than one individual will help you complete projects faster and with fewer mistakes. Keep in mind that your demo video is not meant to stay as it is now. Your videos, along with all their content, should be updated weekly or monthly.

Once you have finished creating your demo video, be sure to take advantage of their social networks and other platforms to promote your application. Your demo video can be included in your blog, Instagram and Youtube channels.

We have included a link to the demonstration video of the Feicobol application that we think you would enjoy. It can inspire you to create exceptional demo videos for your clients:

7. Consider alternative application stores

Do not trust the Google Play & App Store alone; There are several other application stores in the online market where you can load your application. According to One Platform Foundation, if an application is shipped in relatively less popular stores, it will increase the expected downloads by 200% more compared to Google Play.

These are some of the very good app stores that you should consider:

GetJar

I slid

Opera Mobile Store

AppsLib

Amazon Appstore

AppBrain

8. Request prizes

Participating in-app prizes is the most recommended channel and I suggest you take advantage of it. You can give tons of press, exposure, reviews, and many downloads. Although the chances of winning depend a lot on your release and your application idea, however, if you manage to do things right the first time, you can expect to enjoy a bit of stardom.

These are some of the most famous app award sites:

Appy Awards

Awards for the best application in history

AppCircus Contest

Apple design awards

Appsters Awards

Ericsson app awards

The Webby Awards

Best mobile app awards

OZApp

9. SEO matters here

Yes, I'm talking about SEO, not ASO ... what happens is that the URL of your application appears in the search results when users enter related queries; For example, when searching for music applications, you want your application to start appearing in the first 5 entries before users press Enter.

All you need to do is identify the "best-oriented" keywords you want to classify. Also analyze the keywords in which your application is currently ranking, create some quality links to improve the rankings.

For this purpose, try these two impressive tools.

MobileDevHQ

SearchMan

10. Reach like Mr. Fantastic

Do not rely solely on app stores. Explore the Google search engine and believe me you can do wonders with your application.

Let's say that your application is related to music; Search Google for the term "best music apps for Android" and see what results in you get.

Of these 5 main results, at least 4 of them are blogs of high authority with which you can contact from your application. If you get this vaccine, you can kill more than a few birds with one stone. Submitting your application offers long-term benefits, such as:

Exposition

Traffic directed

Powerful link building

Rating and comments

11. Join groups of developers and entrepreneurs in social networks.

Increase your visibility in groups and communities of social networks, especially Linkedin, Google+ and Facebook, to be better known among entrepreneurs and application developers.

Ask for their comments on their application and give them free promotion codes to try it out. Discuss current features, bug fixes, future updates and assess your opinion. You can create excellent relationships with them, which could present the opportunity to promote the applications of others without spending a dime.

12. Create an application icon that draws attention

With more than 1.6 million applications in the Google Play Store and 1.5 million in the App Store, there is a lot of noise in any category in which you choose to have your application. Due to this noise, many people choose to be interested in applications, only when the application icon attracts them.

To make your application icon stand out, you must:

Have a unique shape that stands out.

Having a limited color palette: 2 is enough to create contrast

Avoid using a photo, you get too confused!

Avoid a lot of text, anyway it's barely readable.

Be creative!

Testing the icon of your application on a dozen different wallpapers does not hurt either.

13. Take BIG Screenshots

Simply taking a screenshot of your application and dropping it into the app store, although simple, does a really poor job to communicate what you're trying to show to that potential user.

Adding titles and adding more visual elements to your screenshots is the best way to turn a boring task management application into a winner of high downloads.

The Vine application page can locate it in a scenario where, just by looking at the screenshots, you can fully understand the functions that are offered within that application. It is a simple option to download or not download.

14. App Store Optimization

The optimization of the application store (ASO) is, at its core, search engine optimization (SEO) for Google Play and the app store. Like search engine optimization, app store optimization focuses on the relevance of keywords, search relevance, and keyword density in your description.

With almost half of iPhone users in the United States searching for applications through search, the description of their application is one of the most important things you can focus on in your application marketing efforts.

It is also very easy to start with the competition research through platforms such as App Annie, where you can look for something like "healthy recipes for women" and see what applications are shown and their classification.

We write a full article on how the application store optimization and the mobile search engine optimization work. In it, we explain why it is important and how to optimize the list of applications.

15. Build a great application landing page

You must have an excellent landing page for any business, even if you do not have a mobile application. Having a great landing page is like always having a great business card, in case you ever need it, it's good to have it with you.

Spendee is a great example of a great homepage of mobile applications that has all the elements necessary to acquire users, inform users, attract users and help them to share easily.

When breaking it down, while the page has multiple links, the two most notable links are the App Store and Google Play Store buttons. They are multiple times larger than the share buttons on social networks, it is great to have them to help site visitors to share the application, and they stand out as much as the images to the right of them.

As you scroll down, each panel has a single call to action, which leads directly to the main call to action: to download the application.

The second last panel even has social tests of the media, as well as the actual users of the applications.

If you are stuck in the creation of your own application home page, here is a great template that has all the elements you will need. If you need more to choose from, here are another 20.

16. Includes links to download applications on your website

Having an application homepage is great, but it's likely that there is already traffic on your company's website. Take advantage of existing customers and visitors to get more of them and download your application.

Existing website banner

Make a small banner for your website that appears in a non-intrusive place. It seems to me that HelloBar is a great way to do this:

It's simple, it stays on top of all your pages and you can get the most essential information through a link to your application homepage or directly to the App Store.

Social networking profiles

If you are already in the game of social networks and have a Twitter profile, a Facebook page or a Linkedin page, take advantage of that space to promote your application.

17. Get highlights in the mobile app review sites

Entering an application review site means that you will have to send them a message. Which means that you must convince the website that your application is good enough to be reviewed by them and, therefore, presented on your site. Many of these application review sites are looking for things like:

Beautiful graphics designs in high quality.

Original and unique content, mechanics, themes and art.

Stable applications without failures, failures, overwhelming load times or poorly assembled content

When you arrive, you will most likely have to provide support material for your application. This is usually done in the form of a document that contains the following elements:

A link to your app in the app store

A summary paragraph that describes your application and what makes your application stand out.

Screenshots of your application's logo, title screen, and content within the application

Links to videos of your application from YouTube or Vimeo.

A promotion code that are keys that give anyone who has access to download the application for free. If your application is free, you should not worry about this.

Getting the press and reviews about your application is an easy way to capitalize traffic from another site.

If it appears on The Next Web, you can expect tens of thousands of unique visitors in the first 24 hours to reach your website and your App Store page. If a popular app blog like AppAdvice reviews it, you can expect a similar amount of traffic to flow through your website and the app store list.

We have compiled a list of 113 of the BEST places to send your application for review and obtain the press. With a cumulative total of more than 11 million followers on Twitter, more than 6 million followers on Facebook and tens of millions of unique visitors per month, the characteristics of any of these websites can mean many and many downloads for your application.

8. Be prepared for the press

Most journalists are pressured by deadlines for the new content to come out and, because of that, they do not have time to follow up on clues or try to find more information about the stories that are sent.

A) An application summary guide

The summary guide of your application is a guide to what the application is, how it is used, to whom it is addressed, the problems it solves and any other information about why the application was created and why it is important.

B) Your press release

The press release is the main story behind why you are approaching the press. You must cover the problem that your application resolves, why it is being launched now, and any other statistics or information related to the benefits of using it. This is where you make the sale to the journalist to publish the story.

C) Screenshots (Application and lifestyle)

You will need both the screenshots of the application (as you would in the listing of your app store) as well as the lifestyle images in your public relations kit. Be sure to include many screenshots, more than you think reasonable. If you are sending this public relations kit to a few dozen news outlets, you will want to make sure that you have the option of not choosing images that other media have already used.

D) Collateral Design (Icons, Logos, Banners, etc.)

Offer the newsletter all the icon sizes, logo sizes and other design materials they need so they can keep their mark on the clean item. The last thing you want is to appear in TechCrunch with a blurry logo because you only sent them an image size.

Changes to those articles can often take weeks to complete because the lower priorities are considered.

E) Videos (tutorials, introduction video, etc.)

A good promotional video can do wonders to help people understand what your application is about. By seeing it in action, you can make a very conscious decision about your choice to test your application.

F) Founder Bios & Photos

Often, you will see quotes from the founders about their decision to create an application or about their decision about the market they are looking for. These types of quotes help establish a message about the company behind the application and create a strong brand for the company behind the application.

19. Promote your application through a promotional video

Having a good promotional video is a staple of any mobile application. It's a quick and easy way for someone to understand the most common use case behind the application and how they could use it as well.

Clear's promotional video is a great example of how simple it should be to convey the information needed to attract a download. While this video may seem simple compared to other promotional videos of applications, the video generated more than 1.2 million views.

The added benefit of a promotional video is that you can take advantage of the SEO video.

For example, if people search for "the best application to make lists" and their YouTube video titles match, their video will be displayed before the rest of the search results.

A good example is if you search for "hello" in Google. Although it showed more than 800 million results, the first thing it shows is Adele's Hello song.

20. Use your social network

Social media, despite the great focus of most companies, remains a very little used promotional channel. Sending the message once is good, but sending it several times during a month or two is even better.

The typical publication of the Facebook page reaches 16% of the fan base of the page. Now, if you take the same message, rewrite it 4 or 5 times and send it once a week for 5 weeks, in theory, it is reaching 80% of the audience on your Facebook page.

See how that makes a big difference.

When you launch something as a mobile application, it is a great achievement for the company and can mean any amount of things for your customers. Make sure they receive the message by republishing the same content but with a different message.

21. Write an ad blog

Announcing the launch of your application as an update to the company is an excellent way to keep your customers informed of a major change in the company. You can take advantage of your social network to direct traffic and cite the blog entry in your email signature to make sure those you are in contact with know you have a mobile application.

22. Link to your application in your email signature

Often, it can take weeks, if not months, for all your current customers to know that you have finally launched a mobile application. But those same clients who do not know, probably receive weekly or even daily emails.

Add the download links of your application or a link to the home page of your application to the signature of your email as a really easy way to drive downloads over time by simply sending the emails you normally send.

If you have some people in your business, make sure they do the same.

For example, if you have 4 people in your business, each of which sends an average of 20 emails per day (which is a very low estimate), there are 80 people you can report per day on your mobile application. That's 560 a week or more than 2,400 a month!

The simplest things can be the most effective in the long term.

23. Promote your application in the store

If you run a brick and mortar business, the best way to drive ongoing application downloads is to take advantage of your pedestrian traffic.

By placing a QR code, or even just a sticker for Google Play Store and App Store in your window, you inform your customers that you have a mobile application. Something that maybe they do not know at that moment.

Similarly, by having a QR code on their business cards, everyone who receives a card can have a direct link to download their application in their pocket.

24. Join the Linkedin and Facebook groups

Linkedin is a massive social network with 400 million business professionals and Facebook has more than one billion users. They represent many markets, many industries and have groups for almost everything you can think of.

Find groups that are made up of people who resemble your existing customers or your ideal customers and share the application with them. Explain the benefit of using the application and why you should use it.

If you find a large group, contact the group administrator and ask them to partner with you to promote the application. It could be in exchange for money as a paid promotion or it could be a reference association where you pay for each download or each new customer.

25. Recruit customers locally

Meetups, events, and conferences can be a great place to recruit new users of mobile applications. Just bring a bunch of business cards with the download link of the application and give them to everyone you talk to.

Some larger meetings can involve hundreds of people, while a decent-sized conference can attract thousands. Have a brief initial conversation with the people at the event and then give them the business card. Suggest that they review the application and get in touch with you to make comments. It is an excellent way to get many new users in the application and also get comments to improve.

26. Blog comment

Take a look at the blogs in the space that are relevant to your mobile application. Identify the opportunity to add value by commenting on relevant blogs that make sense. Be sure to provide valuable information and also link to your mobile application or the landing page of your mobile application. Typically, this is seen in the Internet marketer's space, but it can also be used in promoting mobile applications to direct relevant high-quality links and traffic to the homepage or download link of your mobile application.

27. Influential sharing

Harnessing the power of influencers may be the best way to attract large amounts of traffic to your mobile. To do this, you simply have to go to a website like buzzsumo.com to find a list of relevant influencers in the space of your mobile application.

You can work with these influencers in two ways.

You can do a joint venture, in which you get involved in promoting your application for a price or in exchange for something on your part.

You can simply request a shared resource if the mobile application is relevant and adds value

You can also automate this slightly, using tools such as contentmarketer.io, where you can program a bunch of tweets via Buffer so that they feed drippings over time.

You can also try networks like copromote.com to take advantage of the influence of others in a shared action to share the property.

28. The unexpected

In the digital world, it is highly unexpected to do something completely offline and see the results. The guys from Dojo have had incredible success doing the unexpected and are only attractive to people who are offline and in an individual environment.

They needed to obtain an initial client base for a localized application quickly. They decided to go out into the streets with a simple and super effective letter to attract the interest and curiosity of the people. They distributed 19,000 of these letters and, during the busiest hours, they delivered them to those who travel daily.

The result was more than 3,000 downloads (a conversion rate of ~ 15%) and a surprising exposure on social networks.

To be unexpected and surprising results can come from it.

29. Publish on Pinterest

Pinterest is a social network in which users can share and discover through the fixation of images and videos on their own boards and on other boards. Users can have their own whiteboard, search for content to place on their blackboard and search through the content that others have on their blackboard. Pinterest is made to preserve the best of what you can find on the Internet in carefully categorized tables. Having your product on someone's board means that you have chosen to hold on to you and that anyone who sees your board will be exposed to you.

Pinterest has launched a new feature that allows people to download IOS applications directly from Pinterest, known as App Pin. Which means you can have images of your beautiful application and right next to the red "Pin it" button there is a blue "Install" button. You can find more information on how to apply the pin on the official Pinterest blog here.

30. Run a contest

Promoting your application does not always mean having to distribute it yourself on all channels, it can also mean igniting a small spark and letting your customers run to the finish line. Creating a contest within your application will encourage your users to download the application and keep it for the rest of the contest.

Your application can have a live leaderboard so that customers are always aware of their position in the rankings. Set up your contest so that customers have several ways to go up in rank, either by participating in your company, sharing the application or having their friends register. Customers should also know when they should tune in to updates.

31. Sincerely answer all your opinions

If your clients take the time to write a review, no matter how long, you should take the time to answer them. Many companies make the mistake of simply leaving an automated message to all their customers. This will not only reject customers, but your rating score will also drop significantly with customers who feel their concerns are not being addressed.

Regardless of what your customers say, let them know you are trying to solve the problem by listing what steps you are taking to solve your problem. Be sure to apologize in your comment if you are not satisfied and offer some way to improve the experience for them. If your client is satisfied, thank him for his patronage and find a way to pay for his kindness. After all, they are striving to help you succeed

32. Integrate Social share within the application

Take the promotion of the application one step further by having your own application promoted. Your clients will make endless discoveries as they explore their application and nothing is more satisfying than sharing those discoveries with the world. By including the option within your application to share your screens and share content within the application, you expand the visibility of your application and create a platform through which your users can express themselves.

33. Roll out new updates constantly

Your customers need to know that the application is always improving for them. Applications that are not being addressed will be discarded. Users will feel betrayed if they are not doing everything possible to improve the experience for them. This is especially true if you have not yet addressed many of the problems that clients deal with in the review sections. Keep the content of your application updated and let your customers know that you always plan something else for them to enjoy.

conclusion

Do I feel that I missed a point worth mentioning in this publication?

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