Tips to keep your customers coming back: retain your customer with below best trick

Your best client is the one who keeps coming back to you. Yes, I know, I'm almost not giving the latest news but it's worth the not so mild reminder. No company can grow without retaining its customers.

It is very important to develop and maintain a loyal customer base. After all, it costs five times more to acquire a new customer than it is to maintain a current customer. In fact, customer retention can also improve your results. However, unfortunately, more companies focus on customer acquisition than customer retention.

So, how does the company improve the customer retention rate and convert first-timers into regular customers? Here are six valuable tips:

1. Take care of your reputation

"Customers like to shop at businesses that enjoy a good reputation," says Simon Wadsworth, Managing Partner of Igniyte, an online reputation management agency. He adds: "Companies must take steps to maintain their reputation, but it's not an easy thing to do in today's environment where word of mouth spreads faster than a wildfire."

Companies have to improve their game and control how they are perceived. According to a survey, 93% of clients agree that the reputation of a company is quite important to them. Frankly, how that number is not 100% is surprising to me.

2. Make customers feel like royalty

It's an old saying, but it's still very true in today's changing world. Most people find online shopping boring. There is no direct contact and you can not even physically inspect what you are buying. Companies must overcome this barrier by improving the overall customer experience.

There are many ways to connect with your customers and make them feel special. You can thank your customers by sending them an email when they make a purchase or by writing to them about the product and their experience. This will ensure that you stay in the minds of your customers and that they think of you when it is time to buy another similar product.

BUT when you send this type of communication, do not try to sell them anything else. There is no law, as far as I know, that states that every brand communication with a customer must contain sales language.

3. Know why they came in the first place

You must understand what motivates a customer to come to your company. It can be anything from discounted prices to excellent customer service. Whatever is causing customers to buy from you can be your USP.

For example, if it is the price, be sure to keep your prices at a similar level, otherwise, you will start losing buyers. Or if you raise prices, do it in a very transparent and honest way. Or maybe they came as a result of a recommendation from a friend or family.

Regardless of how they came to their proverbial door, you should find out why can help others reach the same place.

4. Do not lose track of your clients

Stay in touch with your customers and track their behavior. This information can also be obtained through cookies and analysis. You can also use the heat map software to better understand your customers. These tools will tell you what your customers are interested in and allow you to plan your marketing strategy accordingly.

For example, if your customer makes a purchase in the first week of each month, be sure to send them promotional emails at this time so that they have it in mind. Emails and newsletters are underutilized and can provide a return on investment as high as 4,300% if they are sent at the right time.

5. Give them something to come back for

Plan each sale with elegance. You can offer customers special discounts on your second purchase to attract them to return for another. Also, send them relevant emails to increase your chances of retaining customers.

For example, if a customer bought a game console, they can send you emails about the latest games and available discounts. It is understandable that someone who has just bought a console is interested in buying games.

6. Not resting in any laurel

Even the largest companies can lose buyers if they do not change over time. A good example would be Nokia, which lost its number one position because it did not evolve.

Customers are bored to see the same. They want something new to keep them interested. It is your responsibility to keep up with the latest technological changes and adapt them. This is the age of mobile phones and most customers prefer to buy through mobile phones than desktop computers. Companies must have compatible sites with mobile devices with applications for all platforms in order to retain customers.

The secret is to make your customers happy. Understand what your customers want and give them that if you want to continue growing.

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