THE BEST WAYS TO PROMOTE YOUR APPLICATION OR GAME FOR IPHONE / IPAD: An Incredibly Easy Method That Works For All

The best ways to promote your application or game for iPhone / iPad

Apple App Store is a huge place to load your application and continues to grow rapidly. If you just launched your application there and hope for the best, unfortunately, that will not work. You must invest a lot of time, effort and, sometimes, money to follow the key points of a successful launch.

Develop A Mind - Blowing application

This is the biggest requirement, of course. With all the marketing strategies in the world, you can not sell a product if that product is not worth it. There are some important aspects that all developers must follow to obtain such an application in the following way.

Improve the user experience

First, your application must be intuitive. If your users have difficulty understanding or using it, then it was a waste of time to develop it. Try to give them some ideas before launching and ask their opinion. Another aspect to consider is the design. You can get some free templates from AppDesignVault. Keep in mind that small details make a big impression. Think of sounds and images that can improve the user experience.

One of the most important things you should consider in terms of UX is the category of your application. Analyze the great players in your category to see the common behaviors in terms of design. Another thing to remember is to follow the instructions and best practices of UI and UX that Apple wants to see in your application. Here you can find the detailed lessons if it is your first IOS application.

Make Onboarding Flow smart

The flow of incorporation makes the difference between a great application and a mediocre one. Not only is it a way to increase commitment, but also a great tool to increase application facilities.

Here are some of the best practices to make the correct boarding process.

Do not use too much text on the screens.

Use only 1 feature or benefit on a single screen.

Create a rational flow so that it is easy to remember and use.

Do not scare your users by asking too much personal information.

Keep it educational but do not forget the fun.

Let the users act in the meantime.

Create smart integration campaigns.

Look to your competitors to find useful new functions

To increase your success, you can make your competitors reach a maximum to check their characteristics and always be one step ahead. You can use tools like Mobileaction to get a list of your competitors.

Create free and paid versions

You will have more users if your application is free. But consider adding more interesting and useful features and developing a paid version as well. Envato made a useful study on this subject. Before deciding what to do, you can check it out.

Perform the A / B tests and update when necessary

A general rule for each developer is to test the application and always improve it. It is a great strategy to try different ideas and use the best ones. There are many tools available to test your iOS application.

Build a social community

Today it is very easy to be active online. There are so many channels that can help you promote your application. The most important decision is to choose among all of them, those that adapt to your activity in the best way.

Use social network installation ads (Facebook, Twitter, Instagram)

If you are looking for quick results and have an adequate budget, you can use social media installation ads that provide models for ads such as CPC (cost per click), CPM (cost per mile), CPI (cost per installation) and CPA (cost). per share).

Publish to related groups on Facebook and LinkedIn

Choose some Facebook and LinkedIn groups and post articles or comment on other articles on a regular basis. That will help you with each of your projects, not just when you start a new application. You can find very useful information about your industry and can connect with influential people in your domain.

Offer incentives to increase participation and exchange

You can offer your users a discount coupon or a gift contest where prizes can be promotional products such as hats, shirts, coffee mugs. This way you can reach a greater number of users.

Encourage users to share on social networks

Creating a reputation using online communities is great, but you can do more. Find an easy way for your users to share their application with their friends by implementing features within the application. Nike + Run Club does it in the best way. They allow users to share their careers on different platforms such as Facebook and Twitter. This helps applications reach more users through word of mouth.

Do marketing in real time

After creating a strong presence on social networks, people will start talking about you and your application. You can use tools like Mention to find out who is talking about your brand and be able to answer them immediately. Give them all the information they need to make a big impression and to involve them in the whole promotion process.

Another thing you must remember is to answer the questions, comments, and comments that come from your social media accounts as soon as possible. Create a KPI to be sustainable.

Increase Opinions

Each user who arrives at the page of their application in the Apple App Store looks at the reviews first. Why lose the opportunity to convince him to download your application. More positive comments will bring more downloads.

Use a review plugin

Be sure to use a solution to receive more comments from users. Appirater is a good review supplement for iOS that shows a message that asks users to rate the application after a set period of time or after they have used it several times.

Encourage users to review

Encourage your users to review their application by offering bonuses within the application.

Use review platforms.

A good method to promote your application is to use some available platforms, such as MobileStartupz. This is a startup community that classifies and votes applications every month. Another great free review platform is Favorr.io, where developers can review each other's applications.

Use content marketing

Attract your potential users through online platforms to achieve excellent results. Stay active on all social platforms related to your domain.

Publish in forums and social content platforms.

Social content platforms and forums related to your application are excellent opportunities to promote your application and the most important part is that they are free. But you can not sign in and start promoting your application. Must give value to open discussions on issues related to its application.

Start a blog and publish regularly

This is a cheap and practical way to promote your activities. Stay close to your users/readers and share with the important aspects of their application. Give them ideas and make them part of the whole process. They will love that and spread the word about your professionalism.

Use your blog too to give them useful information about your exact problems.

Use native advertising for your publications to reach your target audience.

Another interesting method to promote your application is to use native advertising, which is paid ads so relevant to the content that they create the impression that they belong to them.

Use beta test platforms.

There are many platforms to test your application in beta. It depends on your needs. A free solution for this is TestFlight.

Track important metrics

After the launch, do not miss the opportunity to follow all the movements of your users and calculate all the elements that can attract other potential users to the page of your application in the market.

Retention

The retention rate is the percentage of users who use your application after the initial installation. In case your users do not use your application after the first time, try to find the errors that cause this or improve it.

Achievement level

Measuring the achievements of the players is useful to improve the game and attract users. See an example of the Google Analytics tutorial for iOS to measure the achievement of rescuing 5 dragons:

if (numDragonsRescued> 5) {

if (! [user hasAchievement: RESCUED_ACHIEVEMENT]) {

[tracker send: [[GAIDictionaryBuilder createEventWithCategory: @ "Achievement"

action: @ "unlocked"

tag: @ "5 dragons rescued"

value: @ 1] compilation]];

} else {

[tracker send: [[GAIDictionaryBuilder createEventWithCategory: @ "Achievement"

Action: @ "Cattle"

tag: @ "5 dragons rescued"

value: @ 1] compilation]];

}

}

LTV

Life Time Value is one of the largest metrics because it is the income metric that represents the financial value of your application in relation to the value of each user in your life. It can be calculated as follows:

LTV = ARPU X (1 / CHURN)

Taking into account that:

ARPU (Average revenue per user) = (total revenue generated by the application) / (total active users of the application)

CHURN represents the number of users who stopped using the application after a certain time.

Do not forget about ASO

App store optimization is an efficient way to improve your application and engage your users. It is very difficult and takes a long time to get the perfect ASO, but it is a crucial way to make sure that your application is above all others in its category.

Optimize application name, application title and application description

Take advantage of the first 33 characters for the name of the application that is visible in the Apple App Store and adds some keywords without exaggerating. Be careful not to use special characters because Apple uses the name of your application in the URL. Put your keywords in the description and remember that it has 99 characters to define them. Use synonyms and separate them using commas, not spaces. You can use tools like Sensortower to find those keywords and ask you what words your potential users will use to discover your application.

Optimize images (Screenshots, Application icon, Video preview)

Do not skip this part. The videos should be concise and short, showing the solution to the problem that your application is designed to solve. The screenshots should be clear and attractive. The application icon must be professional and must fully represent your application. The application icon tells the story of your application.

Locate your application if necessary

The key to a successful application is to offer its users a great experience when they are using your application. To do that it is very important to locate your application. A more detailed article on the reasons for locating your application is in the Samurai application.

Make User Acquisition Campaigns

If you have a promotion budget available, consider investing in User Acquisition Campaigns. It is the way to attract more users and increase interest in its application.

Find the best types of ads for your application

Mobile advertising is one of the most efficient ways to promote your application and increase your organic downloads. However, there are many types of mobile ads out there to choose from. What you should do is know what each of them is and choose the most effective ones for your application. Here are some types of ads for efficient mobile devices: native ads, interstitial ads, social media ads, incentive ads, promotion campaigns, and video ads.

Cost of customer acquisition

CAC is the price paid for the acquisition of a new customer. This is a great metric to discover if the marketing campaign is profitable or not. You can find more details about the fact in another article by App Samurai.

FINAL THOUGHTS

Do not forget, if you start to market your application the day you launch it, then you have already lost. While developing a great application with incredible features, take your time to create a strong social community, conduct user acquisition campaigns, take advantage of content marketing and pay attention to ASO strategies. Right after viewing your approved application, focus on the methods available to increase your reviews and keep track of the most important metrics, such as the retention rate. With that in mind, look to improve your application and satisfy your users.

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