How to improve the ranking of mobile apps in Google Play Store

How to improve the ranking of mobile apps in the Google Play Store

There are tons of content about ASO on the Internet and the amount grows every day. App stores (Apple App Store and Google Play Store) are getting bigger (and more competitive) and growing exponentially.

ASO (an acronym for App Store Optimization) is a reality and, according to our experience with the agency and our own mobile applications, ASO is 100% MUST for any application developer or marketer.

In this post, we will learn how to optimize a Google Play Store list of any Android application to increase the visibility and volume of organic downloads of the store.

Let's start from scratch!

OPTIMIZATION OF THE APPLICATIONS STORE: WHAT IS IT?

We do not write about this again, but basically, ASO is the process of optimizing a mobile application to obtain maximum visibility and the highest conversion rate to install in the application stores. So, ASO is not just about traffic, it's also about conversion. Some people call it "App Store SEO" because of its similarity to Web Search Engine Optimization.

ASO STRATEGY

The optimization strategy of the application store basically consists of these 3 processes:

Keyword research and market research

Optimization of Google Play Store pages + A / B tests

Follow-up/monitoring and repetition of number 2?

For application developers, it is not an easy task to launch an application considering the high possibility that there is a similar application in the Play Store. Well, this is not the only obstacle, since few applications get the privilege of a good rank in the search box. So far, outsiders have not identified the correct algorithm, since Google keeps it a secret, so there are no dubious means of overcoming it. However, several experts have studied the trends and identified several factors used by Google to classify the loaded applications. Below is a list of tips on how to improve the ranking of mobile apps in the Google Play store:

The more users, the better the ranking:

First, like search engine optimization (SEO), the application store optimization works on the basis of the number of subscribers enrolled in the application. In summary, the higher the number of users or downloads, the higher the Google Play Store ranking.

Develop a unique application

Thousands of applications are uploaded to the Google Play Store each year, but only 50% is installed and used. This represents neck-neck competition in the development of applications, therefore, the need for serious developers to design a visible application to obtain a higher ranking.

To do so, application designers must be precise in the function that the applicant plans to achieve. This, in turn, will cause more users to install and access the application often.

Size of the application

It is recommended that applications strive to have a small size (preferably 5 MB or less) to ensure that it fits the storage space available on mobile devices. This can be achieved with the use of Lint, 9patch Images, Proguard, and PNG optimizer.

In addition, the small size will attract the attention of more customers to not forget that Google's algorithm will include the application among the best in its platform.

Application design

Considering the tough competition in the market, it goes without saying that application developers should create exciting and daring designs to remain relevant. In addition, the first impression is very important for the public, since a sophisticated perspective will definitely attract more customers to the application.

In addition, developers should be able to have clear representations and specifications of what the application entails.

Optimize the mobile application for quick store search

Using the Annie application: this tool helps developers identify keywords that will reflect once users search for the application. This will attract more organic traffic floods to have the application installed on their devices.

Name and title of the application: for the creators of applications, it is prudent that they use keywords that users can easily identify. By all means, it is recommended that developers avoid the use of titles associated with popular applications. This will ensure that the algorithm will not replicate these applications in the search box and in a good classification.

Holding time

Another criterion used in the classification of applications in the Play Store is the duration of the installation of an application on a user's device. This means that the developer must keep track of the "shelf life" of their applications, which can be achieved by having a clear picture and excellent application performance. It should be noted that the longer installed applications get a higher rating and vice versa. The Google algorithm monitors the frequency of installation and uninstallation.

Maintenance and update

Now it is very important to keep in mind that this, especially for any application, is to achieve a high rating, since developers are urged to make sure to eliminate all errors. In most cases, it covers the release of updates to add more features and solve problems in previous versions of the application. The online platform thanks developers who pay great attention to their clientele and address the problems that arise.

By updating the application, developers win the hearts of more users as they are satisfied with the services offered. So work on this!

Scores and reviews

Several experts have identified that most users rely on the reviews and the application tracking to choose which application to install. Therefore, for any application to achieve a good ranking, it must aim to have more positive reviews and must include a call to action button for users to leave their comments.

Regarding the rating, Google classifies the less popular applications with fewer downloads but the high rating compared to the applications with more downloads and with a terrible rating.

Develop compatible applications

This is crucial for the creators of applications that are recommended to create an application that responds to mobile devices and tablets in the market. If we look further, we can see that Google's algorithm favors applications that are easily integrated into tablets, which gives them a better rating.

Other ways to improve the rankings in the Google game store include:

Addition of social links.

The continuous commitment between the marketers of applications and users through social networks is ingenious to have more users associated with a good rake. Google uses +1 to recommend users related applications, which means that those with better links will benefit from having more facilities and, therefore, a good ranking.

Target audiences

By virtue of this, the creators must have clear the scope covered by the application to reach the correct users. Play Store rewards oriented applications on generalized goals, giving them a better ranking in search results.

The use of videos, graphics, and screenshots.

As part of the development of the functions performed by the application, it is recommended that developers include video clips or screenshots that show the interface of the application. By doing so, the application gains a better ranking in the Play Store.

Application indexing

Although it is not a direct determinant of the classification of the application, the indexation in Google will attract more traffic to the application, which leads to a good classification.
In summary, the marketers or developers of applications must devote their attention to having their applications visible in the ASO and obtain a good ranking without forgetting the increasing number of applications launched on the platform. Now, this is feasible if the designers of the application choose to use the described tips to improve the classification of the mobile application in the Google Play store platform.

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