Adsense vs Adwords : What is the difference?

A Google advertising platform we often hear about 2 to search marketing, the novice, google 's ads (formerly the Adwords) and google adsense. Its objective is to 1 of these systems, so that it is more suitable for you, but what is the difference between AdWords and adsense if necessary? 1 What is the one for the website makes more sense for you?


Google Adwords and Adsense (ex) What is the main difference between?

The main difference is that Google 's advertising is the advertiser is used, it was used in the adsense publishers.

 A google search on Google.com AdWords network of people (including AOL Search and ask.com) and google display network (search engine is not the content of the website), you can advertise the website. The AdWords for the companies in your website to direct traffic, part of this traffic to convert into sales. Click the announcement to advertisers to pay a certain amount.

Adsense publishers are shown next to your content, related to making money from AdWords, website or blog to monetize. One of these ads 1 each time you click, the publishing company to receive a small payment. If the website has enough readers, this is the flow of income of its content and an easy way to generate.

A number of other between Adwords and Adsense, what's the difference?
History
Adwords is more around him. 20002003 in google AdWords, adsense, when he began to began.

The ease of the account settings

 The configuration of the Adwords account is very easy. Soon, however, the Google account to the email and password of your Google account to create a signature with Adwords, time zone and the currency must be set preferences.

The Adsense, registration, additional steps are required. Contains the following that is required to submit a request.

  • The URL of the website website.
  • The website's language
  • Account type (company or individual)
  • Name
  • Address
  • Phone Number

Various types of Adsense, you must be in accordance with the policy. This may include the following:


Click the advertising, including incentives for ads on your website, will not load.
The pornographic content is not to put ads on your website.
Through the service of Adsense, click the google ads.
Be sure to read the adsense program policies.
Check the approved does not yet have an Adsense account.
Sure, at least 18.
Your bank account matches the name, use the name of the
Because of this, use a Google Adsense account or to create a new Google account you can decide if you want to send the information. Your Account Your application said that after reviewing the sign at a time between 1 and 2, you will receive an email within a day.

The flexibility of the Advertising Design

For AdWords advertisers, publishers of Adsense text ads on your website to display the text of the ads you will not be able to change during a lot of flexibility. You can control your adsense publisher, however, the top of the page (for example text, images, videos, links, Flash, adsense search ) appears in the type of listing format to specify the color of the advertisements size and advertising.

 Visualization of the google AdWords advertisers in the Google network google search on the network to these formatting options there are more advertisements. These options are the choice of fonts, templates and logo are included.

Limitation of 1 ad per page

Each page 3 of adsense publishers, place only content and advertising, only 3 links to advertising, and 2 single search box and is used to provide text-based ads if you can). On the other hand, Adwords advertisers, Google search on the network to be delivered at the same time, 1 can have only one advertisement, Google Display Network.

Click the options.

Display Google ads on the net if for printing, click the price system allows you to select a cost for the cost. In Google, the network is displayed if the editors, however, your website appears in the model of pay per print, or whether or not they have a cost per cost.

The expectations of payment

Adwords advertisers to your keyword phrase to define the highest bid would have to spend a general idea of how much you can have. However, adsense publishers can earn what is lucrative. Specifically, they will have a cost per print, right-click the value of the cost of advertising by control. Even so, there is still a competitive industry, build a website dedicated to the goal to obtain more income on your own website traffic can be increased.

 For more information about the difference between Adwords and Adsense, see these resources.


The first article of 30 September 2010 Christine Rubenstein, marketing, associating that workstream to open to the public.

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