what is the pay per click why it is so important for earning and i want learn what the PPC

Pay per click 

Pay per click search engines can give you instant traffic and allow you to test new business models in real time. The PPC market is competitive, however. It is worth spending an extended period of time learning to write and direct ads, follow-up of their competitors, and doing a deep keyword research before jumping.

Before you start 

Marketing metrics based on:

PPC search engines provide a means of marketing highly traceable. Often people start marketing with no idea as to the approximate value of a click. If you do not set a range of values and tracking the results that have no way to distinguish good from evil marketing.

To know the value of a click, you need to decide what is the aim of your marketing. If you just mark, then you should expect to lose money to win mindshare or reinforce your brand and follow-up may not be as important. If you are using pay per click search engines for the direct marketing of products, you need to know how much is worth every click.

Conversion rates: typical

Lead generation sites usually have a higher conversion rate of around 10% to 12%, but can be as high as 30% + if you are well run and exceptionally attractive for visitors.

From the little investment is needed to reach your website and many other sites are just a click away, selling things on the web has a conversion rate similar to the direct advertising by mail. The elements of the high card have a lower conversion rate and exclusive inexpensive items tend to have higher conversion rates. You will find many shops, typical conversion rates could be from 0.3 to 5%.

Do the math:

There are a lot of factors that are going to click on the price. It is difficult to measure, but the timing of advertisements can help with that. Most of the things are tangible.

If you know that your average size for the benefit, in order, and calculates the conversion rate you can get a good idea that clicks are worth it. Some people also factor in the lifetime value of a customer, but it is difficult to measure and there is still sufficient opportunities in many markets to make their calculations, mainly on the basis of direct return.

Before you begin:

It is a good idea to look at the different ads that show the order in which over time. The superior man could be an idiot losing tons of money, or a person who is paying a premium for branding.
If the ads of affiliate marketers or lower ranking of sites around the same position of an ad in the course of a few weeks to a month, then they are probably doing something right (profit). It's worth taking a couple of weeks to perform a deep keyword research and market analysis before jumping into pay per click search engine marketing.

You lose money:

Most of the clicks end up being failures. Even if you have a 30% rate of conversion which means that 7 out of every 10 clicks did nothing for you. When you dip your toes in the market of pay per click is a good opportunity will lose money before you start to make money. The main reasons are:

You need to learn how systems work, learning: 

• What terms are important and which are not.
• How to customize the advertising
• How to write ad copy
• How to Bid 
• Where rank
• What terms are expensive
• You are competing against the best accounts.
• Some advertisers competitors may have other intangible assets that give them an unfair advantage.
• If you are new to their competitors have more experience than you.
• Some campaigns have been refined for months or years.
• The search engines are factors of confidence-building measures in the accounts of AD. Some advertisers can get quality increases and announcements cheapest only because of advertisers in the long term.

The search engines try to sell the concept of pay per click marketing saying that is so segmented that all make money, but in the real world that is not how things work. Some markets are competitive and require a learning, a solid strategy and monitoring to generate profits.

Why pay per click is important:

I was working to raise the classification of a client for a few sentences competitive. She was taking a decent investment in time and money. Then I started a pay per click campaign to test a lot of terms. It turns out that the conversion rate of the words which we thought we needed was not great.
 There were a couple of other search terms less often and less competition that converts exceptionally well.
If we hadn't done pay per click marketing We can never adequately focus our SEO efforts. In less than a month about $300, we have increased the productivity of the site ten times.

The only way to be sure of anything in marketing is to give it a try. Pay per click marketing allows you to check in real time with the feedback loop faster than any means of marketing in the world.