Why Most Group Leaders Fail to Get People to Join Their Community in LinkedIn

Why do most of the group leaders fail to get people to join your community in Linkedin 

After you create the group and everything set up (hopefully using the templates in the next couple of sections), you should start now working to get prospects to join your community. To do this, you must avoid these mistakes.

1. After a boring, lame and not attention-grabbing group summary and description of the group you are not linked to any kind of benefit to States. Most of the summaries and descriptions that I see in the directory of the group from lack of energy. I'm excited about where I have to stop what I'm doing and join the group immediately. Don't give me a reason to learn more about the group and let alone join it. And, given that I am a member of 50 groups already (the maximum allowable limit on LinkedIn), your group has to give me a reason to leave one of the groups that already belong to so I can be part of your community. This means that there may be attracted to me and come to tell me -- What's in it for me.
You're not going to do that with a group summary and description as shown below! The group names will not be revealed in order to protect the guilty.

• This is the official group of (Bip!). The purpose of this group is to facilitate the creation of networks, professional development, education and opportunities for building relationships and activities. - I say, so what?

• In (Bip!), we love what we do and, what is more, important for you - we are committed to your success. We use the marketing, advertising and public relations strategies to help firms to grow by building relationships with customers, employees, reference sources and perspectives. I say: I don't care what you do. This is the first step toward building a relationship. I am sold what makes it later. Now tell me, why should I take this first step and join your group. Why should I start a relationship with you?
To help you create the best summaries and descriptions, be sure to use our templates in the following sections.

2. Using the generic, default group invite - "Mr. X is inviting you to join your group ABC." When I receive an email like this, I hit delete as fast as I do when I receive an invitation to connect the message by default. If you can't take the time to tell me why you're inviting me to your group, which is and why do I need to join - then I'm not going to waste my time and be part of your group. They don't make me guess if your group is or is not for me. To help you with your emails, we have a section of email templates in this ebook for you.

 3. Not to encourage your group enough - If people don't know that the group exists, how can you expect them to join. Throughout your website, you should invite people to connect with you in the media of social communication, including joining your group on LinkedIn. You must send by email your prospects in your master list about conversations happening in your LinkedIn group, in this way you will want to connect there too. You must mention your LinkedIn group within your articles. Remember, the more ways to provide potential customers and clients to participate with you, the more you will feel connected to you. The more connected they are, the more money you'll invest with you.

Now, we are going to work in the errors 1 and 2 giving our LinkedIn summary and description of templates.

Summary of the group of templates

When the potential members of the Group Search the directory of the LinkedIn group, you will come to a page similar to the following:

How can tell you only have a few sentences to captivate your potential clients and get their attention to join your group. Follow the following examples to create the group summary.

Example #1

Help My Website Sell Internet Marketing Group
Within help, my website sells Internet Marketing Group will discover specific strategies to help you increase conversions of your website and sell more products, books, and online services. Be part of a group that is guaranteed to help you make more money online.

Notice This summary describes the wishes of Adam Hommey the hearing. Also, have a look at the call to action in the last sentence, he invites you to be part of a community. The uses words as a power guaranteed.

Now by following this example describes to potential group members what your group has to offer. Think of the benefits your audience wants to receive. Then add a similar call to action as we've created for Adam.

Example #2

Workplace Communication Experts: How to Create Champion Organizations & Avoid Costly Mistakes

Your organizational problem is not a lack of skills of sales and customer service. Is your management's ability to effectively reach, engage and motivate employees. Join this group and learn from an expert in communication in the workplace how to create sustainable transformations in its work culture.

Notice how to ignore the changes the perception of your audience and defines its real problem. The leaders of the organization will think, "What it is you want to say that our problem is the lack of skills of sales or customer service How can you be our management capacity to motivate employees?" They want to join your group because we have aroused your curiosity. Then you will see that he also has a call to action to join the group and as the incorporates a benefit within it.
Follow this example and define your real audience of the problem and asks what you think your problem may be. Be sure to give them a benefit to join your group and include a call to action.

Example #3

The Global Institute for Visionary Executives, Entrepreneurs and Those Executives in Transition
The objective of giving - Global Institute of a visionary group of executives is to train the leaders of thought to reach their own brand of success they seek in all areas of their lives. We are a community supporting each other grow and evolve through awareness, commitment, communication, and collaboration.

Notice Carrie uses a strong opening prayer to capture the attention of the potential members of the group. She then says prospects that your group is a support group for the leaders of thought. Saying that the objective of the group is that she is very attractive to people to see for themselves.
Follow this example by giving a bold opening to get the attention of the potential members of the group.  Show people that your group is a community of members that are mutually supportive.  Make sure to define its objectives for the group.




Example #4
Get Help with Linked Strategies
This group is open to Internet marketers, executives, entrepreneurs and anyone interested in learning how to build, maintain and nurture relationships and make more money online using LinkedIn. You will find articles, videos, tutorials, discussions, special reports and much more.
Notice how the initial phrase used to define my audience and what they are looking for in this way you can be sure that my group is for them, and then click More information.  I also explain what tools will find themselves within my group.
When following this example, be sure to define your audience and what they need, so they want to learn about your group.  Then mention that types of tools that were available.

In the next section you will find the description of the Templates group where you will learn to offer its customers even more of a reason to join your group.  This group description page is almost like your squeeze page for your website.  Learning how to effectively use the copy that attracts the attention, engages your prospects and gives them reason for joining and of course will be giving examples to follow.