what is pay per click in google Adsense and and how its work in google adsense.

What is the pay per click? 

In 1998, Overture was a pioneer in the idea of selling search ads. You can buy the search results for as low as a penny or two for each click. This system has evolved rapidly in one of the most competitive markets in the world.

Why use pay per click?

At any time you can not afford to...or simply don't want to wait. Pay per click search engines allows you at the top of the list of search results quickly. This will allow you to:
• Prototypes of ideas to track the demand before investing in a new business model or are stuck paying the bill for a new site.

• Gather information quickly in market conditions.

• Split test before a live audience and compile the results in real time.

You can use Google AdWords to offer a free white paper on a topic from a one-page website. If no one is interested in downloading its white paper or if you can't seem to get enough clicks then the odds are:

• The market is not yet ready for your product
• Or you are marketing from the wrong angle
• Or if marketing to the wrong people

To whom should I trust the pay per click?

There are some of the main actors on the stage of pay per click. Overture (at the time of writing this) currently has partnerships that span the network Yahoo!, Altavista, AllTheWeb, InfoSpace, and many other partners. Google AdWords has a greater distribution network through Google, AOL, Earthlink, and many other sites...even some of my own. Microsoft is a new player on the market, but its limited distribution network of traffic means that their quality is high.

For the purposes of this report, I am only going to cover on Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter. 

Amazon.com lets you announce contextual ads on your site via ClickRiver. There are also some other search engines pay per click (Ask, business.com, Miva, Kanoodle, improve interactively, 7Search, findology, search123, EPILOT) that can be well worth a look after testing Google, Yahoo! And MSN. As he began to pay-per-click advertising, I would recommend only using Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter.

Why is the use of large search engines pay per click?

• The results will be scalable.
• The information will be faster.
• Offer many features of targeting and monitoring free of charge.
• Greater pay per click search engines usually have higher quality traffic and are less susceptible to fraud.
• It is less complex than the administration of two or three accounts versus 100 accounts.
• It is easier to make a follow-up to the investment in 2 100 accounts.
• Many of the search engines extremely small never have real traffic. You are wasting your time to register with them.
• Even some of the best search engines of the second level can waste a large chunk of change.

 In early November 2004, I tried to use LookSmart. She sent me two times the traffic as Yahoo! Search Marketing and traffic from LookSmart had a 95% bounce rate. That means that 19 of 20 visitors from LookSmart immediately to the left and I paid for junk traffic. The quality of the traffic from smaller motors will vary from term to term, but it's better to go with big kids from the start, and then if you have free time, try some of the smaller engines.

Case study: the ignorant bidder

If a term does not convert well for you, then you may not be worthwhile to classify near the top of that term.

Not long ago a person was bidding on an eBay listing for "SEO Book" in more than $1 with a click of a mouse. Assuming that I can get a 1.5% conversion rate I can't pay much, but this person was just throwing your money.

Just to test the waters I have put my ebook on eBay and not go anywhere near what is usually sold.

I find it difficult to believe that the person bidding was a dollar a click was making any money. This offer was subsequently reduced to 21 cents. In some markets, there will be fools that revolve around companies lose money and then go to bankruptcy. By the time break, others may take your money soon lose market position.

Some terms it is not worth the purchase price of the keywords. And if you are valuable they can have more value to a lower position.

Landing Page Tips:

The conversion is a big part of the success of a pay per click campaign. Some tips to improve landing pages:

• Remove the navigation system: unless it is necessary to remove other options. Let people do what you want to do, and do not give them many other options.

• To make attractive the link text: people tend to look more deeply copy instead of reading each word. From the links are points of action that people tend to pay more attention to the link text. Make sure that the link text is attractive because it is much more likely to get read that most of the page.

• Give them a track you have found the right page: Place the words that have sought in the large text at the top of the page to show them that are in the correct location. If you are a merchant with many products maybe use something like 'search results for your search term". It is usually best to lead people to a landing page instead of the home page.

• Other ideas: some of the concepts outlined in this ebook (such as the use of paragraphs short and concise subheadings) also apply to land pages. Corey Rudl retested their landing pages. You can learn a good amount to see how it has changed your landing pages over time, looking through how they changed in Archive.org. MarketingSherpa also has a manual landing page for sale.