Content is a king: how to write effective content to make your website top in search engines

It's all about the benefits. Websites that sell content driven by bringing benefits.

It's all about the benefits. Websites that sell content driven by bringing benefits.

The main reason why many sites do not sell is that they focus on the content type. The history of your company, a list of their awards, or catalog of their products and their features could be fascinating, but it will be of little interest for visitors.

Good content addresses the need for visitors and shows how your site or the recommended products can solve their problems. Customer's problem-focused content, known as educational content, works because people just find something on the internet when they need it. By directly addressing this need with its content, you are guaranteed to have an effective website that sells.

Here are some ideas: effective content

1. Articles

The articles are the easiest way to add content to your site as they are quick to produce and can be tailored to address a specific issue that your clients have. Here are a couple of ways to generate article topics:

• Check the search function on your website. What your customers are looking for? Use these searches to build articles that meet their needs.

• Try popular item structures such as the articles on "how to", "top ten" of articles and 'lists'. Article these formats are popular because a reader can quickly determine which information is beneficial for them and consume the article in a session. You should be familiar with the target audience of your website, and therefore will be in the best position to know what type of information you are looking for.

• Think about what kind of content that likes to read. It is simple and educational? It is infotainment - informative and entertaining? Keep a file of the items you've enjoyed reading and use them to generate ideas for your own content.

• Other websites surf regularly in the field of news and inspiration for the articles. Keep a list of websites that you think are effective and visit them frequently to make sure that your site is kept with them.

2. Reviews of products

Recommend to third high-quality products to its customers, solve a problem are likely to have, not only will increase your credibility, but they can increase their income.  For subsidiary comments, you can be the best way to promote products online.

3. Training Courses

Your customers will be able to visit their website to learn something, so why not offer training courses for them? These can be as simple as a series of short reports, or sent by e-mail to your customers every week, or available for download from the site each week. You can also investigate the most complex training courses such as video tutorials.

4. Information and free products

When people surf the net, many are initially looking for free information, even when subsequently end up buying something. Free information can be anything from articles published on its website to an e-book is available for download. Delivering high-quality information will increase the confidence among its customers and yourself and will make them more likely to buy from you.

If you do not give a product downloadable information as an e-book, be sure to capture your customer's e-mail address to give away the book offers you the opportunity to market to them in the future. It is unlikely that people buy from your site on a first visit, and if they do not disappear with a free product that answers all of your questions, they may feel they do not have to repay.

5. Interviews

Interview an expert in the industry, or someone who has personal experience in the field can add great content to your site. The visitors will appreciate the human element of the interview and, often, the person interviewed have found issues and problems similar to those faced by their customers. Their advice can be really valuable to involve their clients in your site.

6. The content of other websites

Again, if you are a member of an affiliate program for a relevant business, see if they have any quality content on your website that is available to download and print. The publication of these contents, often in the form of an article, including your affiliate link can increase their income as well as the content of the site.   You can also acquire the rights to the PLR (public rights of the label) content, which means that they have a license to print the content of your website. See our Resources section for the quality PLR editors.

Business Planning Exercise:  What the public wants to know? What content ideas do you have? Possibilities of Brainstorm. They can be in the form of headlines or summaries of a simple phrase. Have fun with this, you are starting to build a business and communicate with your audience. What do you think you want to know?
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Read all about it! Publish your content.

If you have great content on your website that responds to their clients' questions do not be afraid to promote it. Hidden content has no value for anyone, even if it is of high quality. There are simple ways to promote your content:

• Make the homepage an index of what can be found on your site. The visitors make up your mind very quickly if you stay in a site or pass. If your page tells them immediately that your site has the information they are looking for will remain and read it. Your page must have a menu with a list of main pages, and a list of your most popular items, such as minimum.

• When you have new content on your website and send an email or a bulletin announcing. Use the teasing excerpts of articles or summaries of training courses for customers to visit your site to take an additional aspect.