Using Your Website to Build Your Brand: website help build your name brand?

Through its website to build your brand

"Branding" is a buzzword in today's dynamic marketing. Even for the authors, the gurus of marketing and promotion of all speak of the need "to build your brand." There is a reason.

A trademark is a word or two people instantly recognize on foot for a product or service that meets certain expectations. Think trademarked brands as disparate as "Orkin", the magazine "People", "Chanel" and "McDonald's." Each word evokes a multitude of associations related to the plagues, celebrities, fashion, and fast food.

For most authors, his name is your brand. Each author hopes that someday his name shall be one that many people come to recognize and that a new book of them will be an event bringing swarms of readers in bookstores.

Authors like Stephen King, Tom Clancy, Janet Evanovich, Laurell K. Hamilton, Michael Crichton, James Patterson, and J.K. Rowling have reached the lists of bestsellers in part because we have found that its name is synonymous with a certain type of book. The name ensures that you get your single type of story and the quality of the narrative.

The books he writes are unmistakably his. Even if you write in the most restrictive of the sub-genres, can contribute something to the process that is totally different from what everyone brings. When your name comes to occur at a very particular class of history in a reader's mind, which has established its brand with them.

How can your website help build your name brand?

How can your website help build your name brand?

A website that provides the opportunity to communicate with readers and potential readers in a visually complex that goes beyond just the text you type. Your website is your presentation of you and your work, so it is worth thinking carefully about what it looks like, sounds and functions.

All of the content on your website is part of the construction of your brand, not just the images. Your choices of colors, typography, layout, structure, and text which all contribute to creating an impression in the mind of the visitor.

I'm going to be brazen here and use my own and some of my own customer sites as examples of the way in which they build their brand owner.

The graphics are the weapon more evident in the web designer's Toolkit, the creation of brands and the holder graph is the most important of these. Remember the old adage of "First Impressions"? The initial impression of a new visitor to your site gets is what they see on the first screen. You want to do the count.

For my own brand author (kmccullough.com), I complicated my life, because I can write in a number of genres: mystery, romance, suspense, and fantasy. All of them are serious, but not heavy, and all have some touches of humor. I thought for a long time about the colors and images that I wanted in my header to convey a sense of my writing. I used the dark blue as the predominant color to give a sense of depth and darkness that is not really black. There is hardly any image of the dragon on the left-hand side represents the fantasy part of my writing, while the mysterious forests with the touch of the crime scene through some of the trees which transmit the mystery aspect.

The bottom line is that each element of your website, contributes to the building, visitors have the impression that an author. Thinking about all of them and make careful choices, create a site that intrigues people who wish to immerse themselves in their books, printing plants because of their uniqueness in their minds.