Tools for keyword suggestion: Competitive Analysis Software AdWords and other websites
The sources cited
Literature:• MarketingSherpa's Landing Page Handbook (http://www.sherpastore.com/store/page.cfm/2182)
• Yahoo! Advertiser: Book (free of charge) (http://searchmarketing.yahoo.com/rc/srch/eworkbook.pdf)
• Google the maximum effect guide (free) (http://www.google.com/ads/library/maximimum_effect_dec03.pdf)
• Andrew Goodman 21-track (Report of AdWords http://www.page-zero.com/products_asroi.asp?hop=awall19)
• Greg Heslin of Google AdWords 123 (http://awall19.123sale.hop.clickbank.net/)
• Perry Marshall the definitive guide to Google AdWords (http://www.1shoppingcart.com/app/aftrack.asp?afid=145107)
• The Professional program of advertising in Google (https://adwords.google.com/select/ProfessionalWelcome)
• Center of Google AdWords (https://adwords.google.com/support/)
• Blog of Google AdWords (http://adwords.blogspot.com/)
• Google Learning Center (http://www.google.com/adwords/learningcenter/)
• Google Click to Call (http://www.google.com/help/faq_clicktocall.html)
• Black Hat PPC
(Http://www.e-marketing-news.co.uk/Mar05/black-hat-ppc.html)
Software:
Customer Tracking and Management of tenders• ClickTracks - Log Analyzer (Http://www.clicktracks.com/entrypoint.php?a=24688) impressive.
• Google Analytics - Analytics software free, but if you tell someone you are sending your traffic and conversion information of Google (http://www.google.com/analytics/)
• Software Tools Index - web-based tracking (http://www.indextools.com)
• WebSideStory - (http://www.websidestory.com)
• ConversionRuler PPC tracking (http://www.conversionruler.com)
• Extreme Tracking - free software of follow-up (http://extreme-dm.com/tracking/)
• SiteMeter - Free software monitoring (http://www.sitemeter.com/default.asp?action=newaccount)
• BidRank - IDB management software downloadable (http://www.bidrank.com)
• KeywordMax - web-based software (http://www.keywordmax.com)
• Atlas OnePoint database - web-based software (http://www.atlasonepoint.com/?afid=gtazf411821)
• Google also offers a free multi-platform with AdWords tracking product that can keep track of announcements by e-mail, banners, and several announcements of PPC search engine.
• Google AdWords Editor offline ad - only for invited participants beta (http://services.google.com/adwordseditor/)
Fraud Prevention Software
• Who's who (Http://www.whosclickingwho.com/) click
• Click Auditor (http://www.keywordmax.com/click_auditor.html)
• - Free (Http://www.vericlix.com/) Vericlix
• Track the pages that appear on your AdSense ads (http://www.apogee-web-consulting.com/tools/track_google_content_ads.html)
Tools for keyword suggestion
• Book SEO Research Tool of Keywords: Cross-references the Yahoo! Search Term Suggestion Tool, the Yahoo! See offer useful, and all the tools of investigation of Google keywords.(Http://tools.seobook.com/general/keyword/)
• Keyword suggestion tool from Google (https://adwords.google.com/select/KeywordToolExternal)
• Google Traffic Estimator (https://adwords.google.com/select/TrafficEstimatorSandbox)
• Google search suggestion (organized by the search volume) (http://www.google.com/webhp?complete=1&hl=en)
• Yahoo! Keyword Suggestion Tool (http://inventory.overture.com/d/searchinventory/suggestion/)
• Yahoo! See Price Offer tool (http://uv.bidtool.overture.com/d/search/tools/bidtool/?Keywords=casino&mkt=us&lang=en_US)
• Keyword Suggestion Tool digital (http://www.digitalpoint.com/tools/suggestion/)
• Detection of keywords
(Http://www.keyworddiscovery.com/)
• Good Keywords
(Http://www.goodkeywords.com/)
• Keyword Typo Generator
(Http://tools.seobook.com/spelling/keywords-typos.cgi)
• KeyCompete - lists the keywords that your competitors are buying in AdWords (http://www.keycompete.com/)
• SpyFu - lists the keywords that competitors of range or are buying (http://www.spyfu.com/)
The creators of the list of keywords
• Free web-based (http://tools.seobook.com/keyword-list/)
• Free downloadable Software (http://www.googedit.com)
• $50 downloadable software (http://www.thepermutator.com)
Competitive Analysis Software AdWords
• - Cheaper AdArchiver competitive analysis software.(Http://www.adarchiver.com)
• AdGooroo - more expensive and a more sophisticated software.
(Http://www.adgooroo.com/)
• Google AdWords API (http://www.google.com/apis/adwords/)
• Local advertisements from Google Preview Tool
(Http://adwords.blogspot.com/2006/09/view-where-your-ad-is-showing-around.html)
• Google Website Optimizer (http://services.google.com/websiteoptimizer/)
Websites:
• ZoneEdit (http://www.zoneedit.com)• Split Tester (http://www.splittester.com/)
• Yahoo! Search Marketing $10 Enrollment Bonus (http://www.qksrv.net/click-1369346-9837879)
• Contextual Google AdWords Tips
(Http://www.google.com/adwords/context/webinar/1971/index.html)
Large search engines pay per click
• Google AdWords (https://adwords.google.com/select/main)
• Yahoo! Search Marketing (http://searchmarketing.yahoo.com/)
Video Preview of the new platform of Panama (http://searchmarketing.yahoo.com/rc/srch/tu_htnya.php)
• Microsoft AdCenter (https://adcenter.msn.com/Default.aspx)
Microsoft Tools (http://adlab.msn.com/)
Smaller Pay Per Click Search Engines
• Click River (Http://clickriver.com/) - Sells search and contextual ads on Amazon.com.• Ask (Http://sponsoredlistings.ask.com/) - Google AdWords ads also appear in Ask
• (Http://www.business.com) business.com
• Miva (http://www.miva.com)
• Kanoodle (http://www.kanoodle.com)
• Improve interactive (http://www.enhance.com)
• 7Search (http://www.7search.com)
• Findology (http://www.findology.com)
• Search123 (http://www.search123.com)
• Epilot (http://www.epilot.com)
Some notes
• Sign up for a Google AdWords account (one time fee of $5 which is converted in the puja (https://adwords.google.com/select/main) credits).
• Note 5 generic terms for your website. If your business is local, remember to search for local words. Check the traffic for these terms through Yahoo! Keyword Suggestion Tool. (Http://inventory.overture.com/d/searchinventory/suggestion/)
• Look for these terms and see how many people are bidding through Yahoo! Offer price tool. (Http://uv.bidtool.overture.com/d/search/tools/bidtool/?Keywords=yourkeyword&mkt=us&lang=en_US)
• What do the words seem worth its price? What do these prices or volumes of search surprise for you?
• Check the price of these same words with your Google account. These prices are close to one another?
• What kind of search engines would like to avoid? Note 5 negative keywords for your site. Why are bad words?
• Make a note of 10 specific phrases that describe your business (I think of problems to solve, not only its core keywords). Check rates and volumes of search.
• These are generic terms? If you are generic record ten more terms and compare their prices.
• Before spending large sums of money in the pay-per-click must spend hours writing ad copy and many hours of perform keyword research.
• If you are going to spend a lot on Google AdWords, you may want to read the additional reports I linked to. You just have to find one or two good tips from a different perspective for those reports to pay for themselves.
If you are interested in learning more about how to improve rankings, Organic SEO can increase your traffic, and a holistic marketing approach to buy the book SEO.
It will help you to learn all about
- Keyword research;
- Choose a search engine friendly domain name;
- Place keywords in the page copy;
- Submission of the Website.
- Link Building Techniques;
- Effectively using the best SEO tools.
- Track your progress.
- And many other important topics of SEO.
The best of luck with your ads, your place, your career, and your life.