Tips for writing ads: Choosing a keyword for the pay per click ads is similar

Tips for writing ads 

There are many subtle hints to make pay per click advertising correctly. A small change in the conversion rate can make a big difference once climbed all over the web. A marginal loss that becomes a marginal benefit can become an automated income stream if you type and target your ads to convert better.

Conversion from English to Spanish
I went to the United Kingdom and realized how different are the versions of English from all over the world. If you go to a given region or country make sure your ads and Web make sense for the locals, using words and phrases that make sense in their dialect.

The specific use of words!

Choosing a keyword for the pay per click ads is similar to choosing a keyword for search engine optimization. You do not want to generic terms. Often the terms of a single word remove as many competitor clicks, clicks, clicks, and compulsive fraudulent non-targeted prospects that it is difficult to justify the purchase of them. Individual words are generally poorly targeted and more expensive. If you get into bidding wars in general terms you are playing the game wrong. In reality, the game is playing.

Not to follow the crowd:

Bid prices may not be justified where they are. Many times people feel the need for certain terms. Without them, the follow-up of these people lose money and don't know what they are missing.
Sometimes people chase some basic terms, which give them an artificial value inflated. If you try to do exactly what they are doing the other ads you can fail. In many markets listed above ads is losing money on each and every click.

When, following the crowd

There are numerous tools that will show you some of the terms competing sites are pushing. KeyCompete.com allows you to access a list of many of the advertisements of a competitor for as little as $5 and SpyFu currently offers free trials.

Just because a competitor offers in a term does not mean that there is no traffic or that the term is commercially viable, but competitors can help give you many ideas of content and keywords.

Use creativity to reduce costs and increase conversion rates:

Selection of keywords:

Think creatively. Try to imagine what customers can write to the search engine to find what you're selling. You may even want to bid in terms that exist in the form of a question. Think about your target audience. Perhaps these terms are problems that people have. Perhaps these people do not even know your product exists.

Write headlines:

Some of the most competitive in the world are the covers of magazines on a secluded island. You might want to take a look at some magazines covers and table of contents to find ways to write news and ads that pull in sales.

Place keywords in your ads:

Many search engines highlight the words in ads that match the query users. Place the search term in the announcement will help your ad stand out more and improve your click-through rate".

Bid on current events & Buzzwords:

My biggest and cheapest way to convert the ads are often the announcements of industry buzzwords that no one to push. The phrase "Nigritude Ultramarine" (a phrase of a competition S.E.O.) has sold several copies of this e-book. It has also been introduced to hundreds of visitors to my website to 8 cents per click.
If this is the first person to bid on a popular topic can get many low prices of cables.

Start with a verb:

You may be able to significantly increase their percentage of clicks if you start your ad with a powerful active verb.

Free advice and quotation: Additional Conversion

Trying to Rank #1 can lead to bidding wars with the ego bidders. The inclusion of a little less than can improve the return on investment because they have less compulsive clickers and a lower bid price. In addition, as people scroll down the list of ads, which do a better job of showing intention. You pre-qualify themselves for purchase.

If you make the ads sound convincing to the reader, you can improve your click-through rate to where you get more conversions that the #1 ad. Show the benefits or offer a unique solution to their problems.

Link to a landing page:

Link to the exact page that you want to see visitors, not to the home page. You can even consider the possibility of adding a special page on its website that is made exclusively for that pay-per-click program.

By channeling all traffic through the home page, you can tell a person who does not care about them and make it difficult for them to buy. Inefficient market traders who remove most of the friction will be the only ones with profit margins and sustainable business models.

Vs. wide exact match (explained in more detail in the section of AdWords):

Many search engines use different levels of matching that filter targeted advertising.

Exact match only displays search results where the user specifically looked for your keyword phrase, and only your keyword phrase.

Phrase match displayed when your exact phrase appears anywhere within the search query with the words in the same order.

Google and Yahoo! You can display broad match ads when people search for synonyms of keywords, or if its broad match keywords appear in the search in any order your ads will appear on the screen.
If you are new to the pay per click you may want to use an exact match until you get a feel for pay per click advertising, unless you are using broad match for the keyword of mining.

Misspelled words:

Spelling errors are sometimes corrected by the search match software, but sometimes they are not. Bid on keywords ran together, with keywords losses, and other spelling errors can help to generate many variations of keywords cheap. This free tool allows you to generate a list of terms poorly written quickly and easily.

Be sure not to put any spelling errors in the text of the announcement as search engines do not wish to poorly written ads. It is usually best to put the misspelled words in your own campaign separate from your other advertising campaigns.

Search for and the purchase cycle:

Many people perform several searches prior to purchase. Normally the early searches tend to search for phrases generic, and how people get closer to determine who want to buy their search for brand names (or brand + product) with most often.

It can be difficult to determine the ROI in more generic terms that in terms of the brand as well as the mark of clicks are usually found closer to the date of purchase.

Editing Ads:

Many search engines will display the ads before they have had the approval editorial. If you always break the rules may no longer want to do business with you, but sometimes it makes sense to check where the boundaries are.

Knowing that Google shows some ads before they are reviewed by humans means that on Friday night would be a good time to run ads aggressive because they might be displayed throughout the weekend before they are examined.

Once Yahoo! Has accepted a keyword you can try to rewrite the new copy of the advertisement that is a little more aggressive. If you do not accept your new Ad Copy your old listing with your old ad copy should normally remain the same.