A successful website must comply with the following functions:

The websites that sell - Your Guide A-Z To create a website profitably 

Building a successful website is really more attainable for a man of a band that for a large corporation. You have less expense and fewer employees to pay for it, and with the democratic structure of the search engines, you will be able to compete with large companies, even if you cannot afford to pay for advertising.   

To create a website that is able to sell all you need to do is to follow a few simple rules related to the right to choose the type of site, create a great content, paying attention to the design of pages, and communicate effectively with your visitors. 

A successful website must comply with the following functions:

A successful website must comply with the following functions:

• To attract highly targeted traffic

• Build a list of potential customers to market

• Convert the traffic into sales.

• Change the first time customers to return to customers

When your website is to achieve all of the above effectively then you will have a winning formula. This section will help you do just that.

Steps to take your website from conception to reality:

There are some basic elements to achieve a marketing website up and running. 
Its first decision will be to choose your domain name. Your next decision will be to find a web hosting company and then design your website. Once your website is ready to go, your final step, and that is going to occupy his time throughout the life of your business will be to promote your website and drive traffic to it. Let us begin by choosing a domain name for your website.

Step #1 is all a name - how to choose a domain name that is sold.

Your choice of domain name is another crucial factor in the establishment of a successful website. Domain names are now quite cheap, you can get one for less than $10, so it is worth to buy those you think it might be appropriate for your business, even if you are not going to use for a time.

What makes a good domain name?

Many people make the mistake of buying a domain name based on your company name. Although this may work well for high profile brands, it is not a good idea for small businesses online that are beginning. Unless you can afford a massive advertising campaign to create your brand it is advisable to avoid domain names that show the name of your company. 

What your domain name must do is convey to visitors that your site is about. If you have a site that offers tips for breeding and then a domain as parentingadvice.com would be ideal because it tells people right away what you can expect from your site. 

To the extent possible your domain name must include the main keyword or keyword. Of course, it is not always possible to obtain a domain name that includes keywords very general. You may have to be a little creative.

To hyphen or not to hyphen – that is the question.   

Much of the advice on domain names suggests avoiding hyphens at all costs. However, there are pros and cons too, including hyphens.

With a hyphen between two keywords that will make it easier for search engines to read and understand your domain name. On the other hand, scripts can cause problems when you are giving your domain name to someone verbally. If you do not type your domain name without hyphens you can send them directly to your competition. 

If you use a hyphen or not depends largely on if your main form of marketing will be the search engine optimization or word of mouth. If both the script and with no script versions are still available, buy both. You can always use the script of one in favor of the search engines and redirect the one without a script to this type of visitors who still gets to your site.   


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Step 2 Choose a web hosting provider.

A website host is an organization that is going to store, manages, and often provide tools to make owning and operating an online business easy.

There are many web hosts available and within each company, there are a number of hosting plans. Here are some things to look for when evaluating a web hosting company and the plan.

How much disk space is available for you? Depending on the size of your website, graphics, and features. 25-50 MB is probably not enough, however, to make sure that you have the option to update your website must grow beyond this capacity.

Bandwidth is also a measurable data and more visitors, the more you will need. Starting small is very well, just make sure that you can upgrade when necessary. 

Customer support is available 24/7? Internet companies run all day and all night, never stops. You need a service that is available to you when problems arise.

How reliable is the hosting service? It is important to assess the time of each host you are considering. It is understandable that downtime occurs because the systems need to be maintained and updated; however, too much idle time can affect your business. 

What software features does your company do you need? Examples include e-mail accounts, message boards, the FrontPage extensions, shopping, web design or templates and mailing lists.

What do they track statistics on your website? This is important because you will want to evaluate the success rate of various advertising and marketing campaigns and will want to see how many visitors you have in any given day, and where they are coming from. 

As a subsidiary, it is unlikely that you will collect credit cards or personal information of your visitors, but if you plan to do so in the future, you will want to a server that supports encryption.

Step #3. Your website design - how to choose the right kind of site for your business.

Before you can properly evaluate a web host, you will want to decide what type of website that your company needs. Decide what type of website is the most suitable for your business is an important step toward the creation of a website that sells. Trying to develop a site with too much functionality and too many effects can be a recipe for disaster. Starting with a simple site that adapts to a type and gets that right before trying something new is the best way to start.

For purposes of this chapter, we will focus on the different types of content sites to create. A site content, more often used by small businesses, is one that provides the information. 

Here are some of the common types of site content:

Reference sites

A reference site contains a large amount of static content to a particular niche topic, a recipe site, for example, or a site of pet care. Most visitors to reference sites only visit once, read or download the information they are looking for, and they do not often visit again. Are mainly to cash in on the   Google AdSense program and, potentially, a few affiliates.

Pros: Once a reference site is up and running you only need occasionally update and is quite low maintenance. 

Cons: Reference sites can take a lot of time and effort to configure how you need to have a few contents to get enough traffic from search engine to make your effort is worth it. You will also need a considerable amount of content prepared before the site is published.

Review sites 

A  review site is a great option for affiliate marketers. This is a site that provides reviews of products that fit into a specific niche. Check the sites can be large or small - most tend to be small- How are reviewing the products within a niche.

Pros: Check the sites can be a great source of income if tests are credible and trust on the part of the readers.       

Cons: It can be difficult to generate traffic to a site for review unless you have a significant amount of additional content on the site. This may not matter if you are driving traffic to your website through other methods of organic search traffic. 

Online magazines

Online magazines are similar to traditional in magazines that contain articles and features that are regularly published. Good online journals return to attract visitors to view new material. Slate.com is an example of a successful magazine online.

Pros: You can start an online magazine with very little content. A successful online magazine will build up a loyal audience, what you can do the launch of another type of site as a forum for debate or a membership site much easier. Because you want to add content regularly you will end up with a fat content site that will be popular with search engines.

Cons: Online magazines require more work and permanent updating than any other type of site content. Once you have a loyal audience you can ask them to submit any type of content, but otherwise, you have to give yourself.

Blogs

Blogs are more editorial and less formal than online magazines. The messages are organized in a chronological way, like a diary, with the most recent messages displayed first. The posts can be classified and archived by topic area to allow for quick and easy searches.

Pros: Blogs are a great way to attract regular visitors if your messages are entertaining and informative. They are also popular with search engines that are frequently updated content and attract inbound links easily. This makes them excellent tools for AdSense and affiliate marketing benefits. Blogs are cheap and easy to develop in one of the many networks of blogs available on the web today.

Cons: A blog has regular maintenance, both in the drafting and publication of posts frequently, and organize and archive previous posts. The type of content that you can publish in a blog can be a bit of restriction so you may want to run one in conjunction with another type of site.

The communities

A community site is based on a discussion forum, with people with a common interest in the thematic area of a niche in the registry to communicate with each other. A basic community will have a simple forum, while a more complex community, such as a site of belonging, may include more content.

Pros: A simple community requires minimal maintenance as its members provide the content for themselves. Once communities are very stable sites that usually have a long shelf life.

Cons: Communities can be difficult to get started How are centered in a discussion forum. Until you have regular members there will be no one to take part in a debate, and so the site is not going to attract new members. 
 
Business Planning Exercise:  Take the time to review the websites that are tailored to your niche market. These are the potential competitors! Take a look at their websites. The document what you like about sites, what you don't like and what stands out as the strongest aspect of the site.