Pay per clink tracking software by google: Google fraud prevention software

Customer Tracking and Management of tenders 

How it works the follow

If you are paying per click, you need to know they are doing the clicks. From the moment you click until they leave or purchase. 

If the server is already equipped with a great software for follow-up is easy to add a tracking label on the back of your ads. Instead of your Yahoo! Go to List Http://www.domain.com/salespage.html, have to go to http://www.domain.com/salespage.html?source=y+ad=6+keyword=fred. 

Tracking Software

My favorites Log Analyzer is ClickTracks. The web page is displayed in a browser visible by highlighting the click ratio for each of the links. ClickTracks also allows you to configure the labels custom tracking to view the visitor traffic through different paths. While the software is expensive for some in 500 dollars, is a bargain for some large commercial websites. ClickTracks also offers a hosted solution of follow-up.

Some other software options conversion tracking popular are the Max keyword, IndexTools, and WebSideStory. If you are working with an exceptionally large account, you may also want to try an efficient frontier or Omniture.

ConversionRuler is cheap, suitable software if you are concerned mainly with the follow-up to the pay-per-click results. ConversionRuler starts around $20 a month. Yahoo! And Google also provide built into the conversion tracking software that offers free of charge. 

There is also free tracking services, such as the extreme tracking and SiteMeter if you want to access referrer stats easily, but I don't recommend using them to track any of your pay-per-click statistics.

If you are a big spender in pay-per-click, you will most likely want to use the supply management software.

Google Analytics

Google has also created a free, cross-platform conversion tracking tool that comes with your product AdWords. Works for the monitoring of e-mail, advertisements, banners, and advertisements PPC search engine.

At the top of the free, built-in monitoring function, Google also bought Urchin and re-baptized as Google Analytics. Google Analytics is free of charge, and perhaps as complete as the conversion tracking tool more premium, but if you use it, you are sending their valuable market data back to its source of traffic. You can work against you if they use their best conversion of terms and more frequent referrals to recommend keywords to your competitors. If Google and you sold the traffic to several competitors, I would recommend my best words to my competitors?

Supply Management Software

There are programs of automated software that will monitor your bids and change them several times a day to achieve optimal efficiency with their ads. These programs can do several things such as: List your site in relation to another website, bet on a maximum cost of lead or other similar functions. However, some of the major search providers are some of these functions of representation useless, either through your replication, or confuse the data. For example, if a search engine does not say what the offer prices cannot bid jam competitors, and Google AdWords allows advertisers to schedule the delivery time of ads and bid to the position. 

The best part of the supply of management software is that the good supply of management software allows you to dynamically change the offer price of price-per-click to other metrics such cost per action or ROI.

If you get in pay-per-click and search engines are managing multiple accounts, it is worthwhile to use a program of supply management to help you save time and money. Currently, three market leaders in this field are BidRank (downloadable software), the keyword Max (hosted software application), and Atlas OnePoint database (hosted software application). 

Fraud Prevention Software

Most of the major pay-per-click search engines have fraud protection built into your system to protect the value of click prices. Google, for example, will allow you to see how many invalid clicks inside of the platform for AdWords.

You must use server logs to validate clicks if you are running a great campaign. Usually, due to overlaps and differences of time in reporting, it is considered acceptable to have an error of up to 10%. If the error is much bigger than that, be sure to notify the search engine.

If you have a good log analyzer and understand how to use it, then you do not have need of a fraud prevention tool, but these tools make it simple and quick to detect fraud.

If you believe that your competitors are clicking on your ads or who are investing heavily in a competitive market, you will want to have a look at more protection against fraud. Two of the current market leaders in fraud prevention software of PPC are those who'sClickingWho and keyword Max Click auditor. VeriClix is similar, but a free, product. Other companies, such as google analytics ClickTracks, have also been entering the market surveillance of click fraud.

Even if a competitor just clicks your ads every few days, still accumulates over time. This software allows you to accumulate the evidence you need to invest loads and potentially file a lawsuit, but you need to have a pass large enough to justify its cost unless you just do it for advertising.