Do you want to optimize your website for search engine: how lets start
Optimizing your website for search engines and their customers.
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Optimizing your website for search engines and their customers. |
It is a common error you have to sacrifice some client-centered elements of your website in order to optimize it for the search engines, but this is far from the case.
The main objective of the search engines is to ensure that internet users are directed to rich in high-quality content, sites that are relevant for the keyword you are looking for. This should mean that a site optimized for customer satisfaction you may also get a high ranking in the search engines.
Here are some of the areas in which customers and search engines agree when it comes to a successful website.
1. Contents
Customers like the content and to make the search engines. The search engines in favor of "fat" of sites with a lot of information-rich content. It is worth to add new content regularly to keep the search engine spiders that visit the site.
To keep your customer's happy tries to vary the type of content you post. Mix articles and reports with comments and interviews. Again, customers will be attracted by exclusive content that cannot have access to other places on the internet.
2. The navigation
Making your site easy to navigate that make it easy for customers and the search engine spiders to find your way around. Using a map of the site that is accessible from all the help pages, as well as ensuring that each of its pages is no more than two clicks from the home page.
3. Keyword Density
This is the area where most of the clashes between the needs of search engines and the customer. This does not have to be the case.
If you think about it, your client has probably come to your site by typing in a given search term. Seeing that the phrase or keyword in the title tag, meta tags, headings, and in the first paragraph, which are the most important places for search engines, is only going to reassure those who have reached a relevant site.
The secret of the density of keywords is to keep your text to sound natural. You can use the keyword in the text several times, but as long as it is not obviously contrived to include your keywords, which will satisfy both search engines and their customers.
Here are some tips for keeping your keyword optimized text that sound natural:
• Don't be tempted to replace each generic term with a keyword; this will be very evident and will make your text is hard to read.
• Add a word at the end of a keyword phrase for ease of use in the text. Add a couple of variations, of course, make text flow more easily.
• Break a long keyword phrase using punctuation such as commas and periods. The search engines still read the phrase, while their clients are aware of the fact that has been used.
4. Interaction
Customers tend to get involved with the sites where you can interact in some way, and who visit these sites regularly. The most obvious examples of this are discussion forums and blogs, where readers can post comments. These types of features are also popular with search engines as new content is frequently published, and tend to attract a lot of links.
For business owners online, your website is your soul. Without a well-designed website, you are standing before you can begin. However, with a well-designed website, the sky is the limit. Even better, a well-designed website does not have to cost thousands of dollars or involve a multitude of experts. You can do this on your own. Use the tools and tips provided in this chapter, you have what it takes to create a website that sells and generates the benefits you want.
