Microsoft AdCenter: Microsoft adCenter will operate much like Google AdWords
Microsoft AdCenter
Microsoft adCenter launched fully the 4 May 2006. Your system, as well as the other major PPC providers, cost factors per click and clickthrough rate in their positions of an ad.
Microsoft adCenter will operate much like Google AdWords, but also allows you to:
• Look for details of the tender on the basis of demographic data; and
• Search has limited the distribution, which means that their campaigns will be relatively small
• Has limited the syndication of search ads, which means that their quality of traffic will be relatively high
• Has few advertisers in the system, they should do some artificially cheap markets
Given the novelty of Microsoft in the search field and a small market share, one would expect that some of your traffic can highly underestimate the value. Microsoft is still in the early stages of the development of adCenter.
Just like Google, Microsoft offers dynamic keyword insertion, but Microsoft also allows you to use a dynamic insertion to another drive ad copy offers.
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Keyword
sedans
SUVs
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Dynamic text parameters
5% off
7% off
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When you are ready to create your advertisement, you can enter "All {keyword} {param2}" as the title of the ad. When a user queries sedans, the announcement that appears will be "all 5% off" sedans. You can also use {param1} to conduct ad URL.
Microsoft also announced the purchase of the company of analysis, DeepMetrix. They stated that eventually some of your software will be updated and integrated into the platform Microsoft adCenter.
While MSN Search has approximately 10% of the search market in the USA, you can expect that this figure will increase in coming years mainly for the following reasons:
• IE7 will be packaged as a software update for Windows forced near the end of 2007. In the next version of Microsoft Internet Explorer, the search will be integrated into the browser.
• They can also integrate the search on the web in the operating system.
• Some companies like Amazon have thrown off Google in favor of Microsoft.
Visit Https://adcenter.msn.com/ subscribe to adCenter or http://advertising.msn.com/microsoft-adcenter/faqs to find answers to common questions, or http://adlab.msn.com/ to test some of the tools in Microsoft ad.
