Linkedin
LinkedIn is not only for the professionals and persons seeking employment. Of course, millions of professionals use LinkedIn every day to develop their networks and their careers, but did you know that you can use LinkedIn to grow your business? From the connection to generate leads, building partnerships and creating brand awareness, LinkedIn is a valuable addition to their digital marketing strategy.
At its core, LinkedIn is a professional social network. These are the development of the professional career, links, discussions on industry and other types of commercial activities. It is not like other marketing platforms of social media, such as Facebook, Twitter or Instagram; there, the companies have direct access to consumers who can easily market with status updates, images, and other occasional publications.
In addition, unlike LinkedIn, brand followers in these other social networks, they expect or at least are aware that companies are using platforms for you to sell your products and services. This is definitely not the case in LinkedIn, where the blatant pressure on your business, spamming and evident obvious sales are very underappreciated. Since the network is made up of a totally different audience, LinkedIn marketing requires another type of approach to obtain the desired results.
To help you navigate through LinkedIn as a marketing platform, here are 15 LinkedIn marketing hacks that you can use to find new customers, create new contacts and grow your business as a last resort.
1. Find highly focused clients and connections
The focus on LinkedIn is unmatched in the field of digital advertising. Small businesses can start from scratch in the industry, the size of the company and the role of the work [the people] that usually know how to buy your product or service. For example, if you sell customer service software for small businesses in the United States, you can configure their advertising campaigns only in companies with fewer than 100 employees, based in the United States - and in this group, only to executives. Companies with the title of customer support. - Tim Peters, Director of Marketing, IntelliResponse
2. Stay in the radars of the client
My company helps small businesses to generate leads on LinkedIn. Customers tell us what kind of people are doing high-quality customers for them. We are looking for LinkedIn for people who match your search criteria, and then we present to you. (We do, it seems that the customer proceeds, but we do all the work for them.) then we keep in touch with people who have expressed interest, again using LinkedIn. We perform updates daily and weekly status blog LinkedIn to keep the client's name in front of your network. We also send monthly emails that share information about the types of problems that our customers can solve for your customers and share the results obtained for other clients. We also offer, such as inviting people to a webinar or offer a white paper. The result is a simple, inexpensive and systematic process for generating leads, with all the work done through LinkedIn. -Judy Schramm, CEO, ProResource, Inc.
3. Expand your marketing mailing list
I recommend everyone to write a letter designed, thank you for staying connected on LinkedIn, and that invites you to be part of your list with email marketing. Put excuses for the lack of customization in the email. LinkedIn lets you publish to 50 people at a time, in this way. Around 300 people I have added to my list of e-mail with this method. Include in your e-mail address a direct link for registration by email. It is imperative that there is a reciprocity in the message: 1. Tell them what you will receive by subscribing to the list of e-mail, and 2. suggest to look at something of them, which is a place not consistent to generate goodwill. - Bradford Hines, founder, and HungryKids.org YumDomains.com
4. Use the sponsored updates
With sponsored updates, because businesses pay for its publication on the flow of an individual in the LinkedIn. This "pay-per-click" or "Pay for print"-1,000 feature provides similar demographics to other social platforms (location, sex, and age), but a key differentiation is the ability to customize the company name, job title, job function, skills, schools, and groups. Users can direct the industries concerned without competing with the noise from other companies and irrelevant messages. Update sponsored can be a great way to promote the contents of a leadership of ideas useful primarily to the audience with a call to action. People no longer want to see pure advertising and want something useful for free. Through the promotion of a company of content (white paper, guide, etc.) through an update to LinkedIn sponsored, a company can target a niche audience, an increase of visitors to the site, and if the content is convincing enough, lead generation.
