Introduction: The majority of the LinkedIn Marketing Mistakes
LinkedIn Marketing Mistakes
There is a lot of talk about Facebook and Twitter, and how it can help you make more money online. However, LinkedIn (a tool that is even more powerful if you are looking for professionals of destination) remains under the radar.I tell you now - if you are looking to get your product and service for the general public, then yes, Facebook and Twitter are perfect for your use. But if you want to attract wealthy and influential professionals, then you need a presence on LinkedIn.
Need proof?
Neilson Online is to call LinkedIn "the largest audience in the world of rich, influential professionals" as you will find 80 million+ influential professionals from more than 200 countries, which can become potential customers for your business. LinkedIn.com's highly educated population (more than 80% have a bachelor's degree or postgraduate degree). The average income of households of the users of LinkedIn is approximately $108,000 per year, and more than 20% of users of LinkedIn are senior executives and directors. What is more, more than 60% are decision-makers in companies or have a direct influence on the fundamental decisions relating to purchases of products or services.
