how to increase your ROI in google adwords and reduce the cost for maximize benefits

Additional information: how to improve the percentage of clicks from Google AdWords and reduce costs in order to maximize the benefits:

Determine the price per position:

The position of the top and sometimes loses money. To find out which is the top position on Google AdWords costs you can use your Traffic Estimator Tool without entering a bid price. This price is approximately equivalent to the supply required to rank #1 for the 85% of search queries. Note that since their factor of CTR ads that get a low CTR will have to pay more, while the ads with a high CTR does not cost as much per click.

In mid-2006 Google created an offer to the position feature, but it is usually best to use prices to control its position. If you find that the top 2 or 3 positions cost prohibitive, but great job positions 4-7 then you can make an offer high enough to where you would normally be classified in one of the first positions, and then use the bid to position feature to limit their exposure.

Determine how a competitive market is:

Markets can change quickly. If you see some advertisements that appear again and again over time, are probably the ads that are generating profits. For a quick look at how a competitive market you can look at the estimates in the tool for keywords in Google.

You may also want to record the first 10 results every few days for a few weeks up to a month. If an ad is around the same position (which is not of a large corporation) after a month has passed, are likely to be profitable.

Code Listing ads at the top of the Google search results:

Although the decline in positions of ads can have a better return on investment (ROI) in some markets may also not provide an adequate distribution to create significant benefits. Google AdWords can list the top 1 to 3 ads above the search results versus regular (off to the right side and most of the other AdWords ads). The best ads usually have a high click-through rate", which helps to reduce the cost of a click. 

The position of the ad in Google SERP Right Column is mainly determined by the equation maximum bid times Click Through Rate. Before an ad can appear in the upper part has to be reviewed by a human and the group has to be considered highly relevant. Relevance is closely approximated by click-through rate so that the ads that appear above the search results of Google factor in click-through rate stronger than maximum bid.

If you receive an advertisement that is placed on top of the search results and edit it, your ad may last at least a few days appear in a top position.

Find the best products:

If you see a lot of affiliate ads, there is usually a dominant player or the system in which the keyword term space. You can try to buy your product from the competition to see all the sales path all the way through the dorsal. 

If there are more advertisements not affiliated to affiliate ads there are chances that no player / dominant system in the market yet.

Checking the broad match, Concordance of phrases, and exact match:

With Exact Match can drastically improve the proportion of clicks. To determine if a person is using exact match, perform a search 

keyword A adfkafdjsadf keyword B

If your ad showed are still using broad match. 

If your ad is not shown to verify broad match keyword A keyword B dfadfkadfa. . If this check box is displayed for are using words match. 

If your ad will not be shown the phrase match, they are the advertising through the exact match. At any time you can check the competitor's ads you'll want to update the screen several times as sometimes certain ads turn within and outside the system.

Note that you can use different auction prices to bid on all the variations at the same time.

Targeting local: Extreme

Google allows you to target your ads to:

•               Any zip code or metropolitan area

•               A radio near your business

•               The coordinates defined in any polygon you enter

By: Syndication

Google has several levels of unionization of ads is explained in the table below. Google.com is a part of all the delivery options for search ads. You can choose to deliver content ads in conjunction with search ads by setting the content offerings, or you may want to deliver some ads only for the content network.

Syndication Type	Where Ad is Shown
Google	Google.com
Search	Google.com + AOL, Earthlink, and other search sites
Content	many contextual AdSense partner sites
Site-targeted branded content CPM	whatever sites you pick; charged per impression

If you configure ad syndication you can bid separately on the content of the ads. Any offer that must determine the fair market value for the distribution of Google AdWords, and then offered a lower value to separate the content of ads. 

Some people like to use different campaigns or ad groups for content and search ads to make it easier to track the R.O.I. Some terms convert much better in the search for content, and if these statistics are mixed can be difficult to notice the trends at a glance.

In some cases, it may make sense to make content ads only if you are trying to increase the personalization without spending a significant amount of money. Content Ads are generally clicked at a much lower rate than the search ads.

In some rare cases content are worth more than Ads Search Ads, but in most cases, there is not as much demand for purchase implied when a person reads an article about a topic as when they are actively looking for that topic. 

With its content of ads, if you want, you can also try to use image ads to block the competence to be able to announce against you. Some announcements of disabled search distribution due to a low price and low relevance can still appear in the content network.

In November 2006 Google began to allow advertisers to bid not only at specific sites but also in certain channels of AdSense, therefore, if publishers are using different channels for different parts of a page you might want to bid on the ad unit that best matches your goals.

Syndicated ads will not appear in the associated sites until they are approved by an editor. Many ads appear on Google.com before an editorial review.

As Google AdSense determines the relevance:

Google reads the contents of the Web pages of AdSense Publisher to determine which pages are about. When you try to match ads with Google considers these pages: 

•               Not a single word, but to the entire list of keywords associated with an ad group.

•               You want to use the keyword themes adgroups to help ensure that your ads are delivered successfully. Including generic words as a team can make it more difficult for Google to understand what your adgroup is trying to sell.

•               Creative textual Adgroup is also used to help understand which ads to display.

•               Max PPC and percentage of clicks play in the order of the ads displayed.

•               The appropriate use negative keywords of the campaign also can help to target your ads.

•               Google offers contextual advertising effective tips in this video of 9 free minutes. 

Google AdSense CPM:

The majority of AdSense publishers do not make an exceptional amount of money to publish, because the AdSense ads do not usually have a high rate of click-through. To compensate for this, AdSense and make it more attractive for large buyers of traditional media, Google also sells AdSense ads on a rate C.P.M.

Advertisers can buy ads in off-topic brand sites, but they have a 25% minimum C.P.M., and will have to compete with the income earned by other ads that could boost the price much higher. This is going to cause people to bid significantly until the advertisements of some of the largest and most important AdSense partners.

Large publishers who do not want to compete with Google direct selling ads, you can optionally turn off the feature C.P.M.

C.P.M. ads can also be directed to a particular page or section if an advertiser you do not want to buy ads throughout a site.

A good way to get your ads to syndicated content sites you want to be connected without being obliged to pay fees is bid on C.P.M. common page text or names of sites you want to be and allow only the announcement shown in the content network. That should be more or less to make reference to some of your favorite sites and only pay when users click on their ads.

Google also enables you to target AdSense site targeted advertisements through demographic data.

Losing money in small contextual ads:

Sometimes it makes sense to lose a bit of money in contextual ads. In some cases, you can get around 5 or 10 million ad-impressions for about $1.000 or less. 

Ad impressions give a lift and can cause an increase in the volume of searches for your brand, which may later become. Just make sure you don't bid in both contextual ads that click fraud click becomes attractive or your ads begins to vaguely syndicated sites related only because its bid price is so high.

Filtering of unwanted AdSense clicks:

Click fraud is a huge problem. Google now allows you to filter out sites you do not want to announce. If a site sends you significant traffic that the conversion cannot block the appearance of their ads on your site.

This tool, which I have not tried, sites that appear on the AdSense ads. Sometimes low-quality sites rasp bars actually convert well from people just find them via Search and immediately click on an advertisement while still in the search mode. It is not possible to determine how well a site will become without follow-up, although if you are receiving a lot of clicks and suspicion of fraud, then it is best to block the URL.

If you enable content syndication (show your AdSense ads) make sure to filter the regions that have notoriously high click-fraud (India and much of Asia), except in the case of the regions of destination.

Why lower ads tend to have better ROI:

Lower ads have a lower bid price, which can help you save money if the top placed ads are too expensive. Another great advantage of having a lower ad is that a user scrolls down the page to click is more qualified to make a purchase. Scroll through a bunch of ads have shown greater intention to make a purchase. 

These two are combined in such a way that often lower list provides a better ROI from the list at the top. If the top ads seem too expensive you may need to check the elasticity of benefit for your market to see what locations ad returns the largest global benefit.

Click to lower the price after the tender:

After you get 10 or 20 hits and have a decent click-through rate, you may want to reduce their offers in half or 2/3. It is often best to start with your ad near the top to collect comments, and then drop it after releasing ad price.

Instead of reducing its offer at the same time slowly lower over time and monitor your ad rank position as indicated in the interface of AdWords.

Expansion of amplitude:

If you are running their ads correctly the availability of well-targeted ads should be what is limiting spending. 

If your ad spends is limited by a budget and these ranking high for many of the search terms your maximum bid lower than the position less than 3 to 7. In doing so, you will be able to show more search results and people who are looking at the bottom ad positions are more pre-qualified to buy.

Dynamic keyword insertion:

If you have a group of similar keywords that could still use the same body of text, you can enable this feature by writing your normal body text, and the placement of {Keyword: keyword default} in the title of the ad. 

When the keyword matching the search is greater than 25 characters in the title of the ad will be displayed by default. Otherwise, the ad is displayed the search term, as the title of the ad. Note also how to capitalize on the k and win the keyword. This makes the words in the title of the advertisement appear in uppercase.

Having keywords in the title can help your title to jump to the people and improve the proportion of clicks.

Google now also allows you to move the reference of keywords as a trigger a variable in the destination URL real. Pass the trigger keyword as a variable use &kw={keyword}. You can also control whether the clicks came from content ads from Google or Google search ads by adding the following to your referrer URL={ifsearch:GoogleAdWordsSearch}{ifcontent:GoogleAdWordsContent}.

Use the keyword rich URLs for your benefit:

People often view the URL as one of the most important parts of an ad. The title of the ad stands out most, but many people factor in the URL more than the copy. Changing your URL to a URL keyword rich in occasions can raise your click-through rate" by 50%. - 200 Discard a new domain name costs only $8 on GoDaddy. 

Bid on competitors or product names:

I believe that this is illegal in France (and perhaps some other areas), but the law of trademarks that have not yet been firmly established in this field in the United States. Unlike Yahoo!, Google allows advertisers to Americans and Canadians to bid for the names of their competitors. The competitors and brand names may not appear in the ad, but can be used as the trigger ad word. I can tell you from personal experience that those terms are super cheap and convert as well. 

If you use names like competitor activation of a word then you need the group that in an advertisement that you are not using dynamic keyword insertion or the ad title will put you in violation of the trademark. 

Please note that, since those laws are gray in this area you may have some problems if you push the envelope and do not respond to complaints. I believe in the U.S. trademark owners are required to report the problem and will give you a chance to fix it before they have a chance to sue for damages (whether or not it can sue you is still a bit in the air).

I made this particular technique and removed a dozen SEO that made a few threads of hatred in the forums. I was primarily looking for AdSense advertising space in the articles, but some SEO offered nasty comments about the technique (although it is a technique quite common).

If you want, you can ask people before using their names if they think they can take the wrong way. Another good way to appear in many content sites is to run your ads in coincidence with the phrase for some of the titles of the most popular items in the industry.

One way to avoid the controversy associated with the tender of the names of the competitors is only to bid on their names in the content matched ADS (ie: Disable Search ads in ad groups focused on competitive products). 

Display of geographically targeted ads:

You can direct ads to a specific country. If you are not in the country in which you can see the advertising in the country-specific advertisements by adding &gl=country code in the search string (ca for Canada, USA for the United States, the United Kingdom in the United Kingdom, etc). 

If Google is the mixture in the regional state of ads, it will show a list with the name at the bottom of the advertisement.

Geotargeting allows you to pay words that may be broader than their keywords from geotargeting globally effective only offers ads to locations that are interested in advertising.

You may want to break your ads for different levels of prices per country codes. One of my friends nearly doubled its low profitability by placing ads convert the countries in their own ad groups cheaper.

Google also offers a free preview tool of local AdWords ads to show what ads will appear in the search results in different areas.

Send users to a landing page:

The conversion process works best when you eliminate unnecessary steps. By sending a user to a landing page, centered in front of your home page should improve conversion rates.

Use uppercase letters:

Google will let you use capital letters at the beginning of the words in the title and description. Using capital letters at the beginning of each word in the title of the ad and ad description can help increase your clickthrough rate. Most people do not benefit from short words as one or more, and a.

Split Testing:

Google will allow you to test multiple listings at any given time. Each week or month, you may want to try to make a new announcement and place it against the best announcement. If you have an ad that is getting a click through the exceptionally low rate and another decent work by pulling you can usually get rid of the bad ad after a few clicks, but it won't hurt to leave those tests ad long.

Perry Marshall created a tool for checking the division online that will help you use math to determine whether or not you have collected enough data do you stop the test. He said that generally recommends waiting until at least 90% to 95% sure results (as determined by the software).

You can also make two copies of the same ad and send it to different URLs to test different landing pages. Google also offers a free multivariate landing page testing software program called Google Website Optimizer.

When split testing you will want to disable the automatic optimization tool and you may want to limit the test only to Google so you get the most accurate data. 

More advanced tests ad:

I do not work with large enough accounts that have exerted a tremendous effort in some of my followers, but some other options of ad testing are:

•               Split Testing: explained above, but you can further testing divided, again and again, creating smarter and smarter ads

•               A/B/C test: Make two identical copies of one of the ads and compare with another. Run up to the CTR of the same ads are almost identical and then compare that rate to the other ads.

•               Quadrants: use two sets of title and two sets to do 4 ads. Leave them without optimize and execute the AdWords account until a clear leadership ad is found.

•               Taguchi method: a bit complex for this guide, I have not investigated deeply and the majority of the people are probably not going to use, but the method Taguchi allows you to configure a wide array of variables and determine which are the best combinations are using advanced mathematics and a minimum of evidence.

If you are having problems with a word:

For your greater traffic and keywords are the most expensive, you will usually want to make personalized ads groups or campaigns specific to each of them. If you have a word that gives you problems in an ad group, remove it from the group and set in its own. 

In the output, you can try to exact match. If you try several exact match specific advertisements for that keyword and still can't get it to run in a cost-effective manner, that might not be a word worth an ad or, perhaps, you can save it as a word worth a try again later down the road.

Cheap traffic:

Some users of AOL have Please enter search term here in their search queries. Some of them accidentally started the word here in your search term, such as hereViagra or hereYourTerm. Some people look for things like NBA Basketball.com. There are a lot of targeted traffic cheap if you are creative.

Affiliate Ads:

Google only allows an affiliate or merchant announced by keyword by URL. This means that whoever has the ad with the highest price (CTR * Maximum Bid) between the merchant and its affiliates gets your ads that appear.

Affiliates can still have their ads appear if they believe white label affiliate sites with information about the products.

Creative PPC techniques:

Mikkel wrote some good tips of PPC in this article. A Few Pointers offered were:

•  Think creatively.
•  Do not point case P. P. C. advertisements directly on landing pages. Instead, use the intervening pages. This way you can redirect the ads to a page with the new copy of sale without the need to change the URL of the ad.
• You can hide pages that the group of editors sees.
• Do not use the budget function. The budget should be determined by the amount of relevant traffic profitable you can buy.

Someone at ThreadWatch also mentioned that some of your AdWords ads are more creative ideas might be best to test on Friday afternoon to be able to run a full weekend before being discovered by an editor. 

If you have the position top AdSense premium and also rank well in the organic listings can help hit the #2 premium ad position until the right rail if you edit your copy. It may take up to 3 days for an editor to read your new announcement and raise both ads at the top of the results again.

To obtain commercial Feedback faster:

When you start an account B2B is a bad idea to start an account on a weekend since there will be few buyers during the weekend. Monday is usually the largest expense for most B2B shopping cart and is the best day to start your ads.

The generation can be a smarter way to dive in Google AdWords that try to sell affiliate products. It is common to have a generation rate of 10-20% of the feedback loop is about 10 times as fast as the sale of a product that can be converted into a 1-2%.

Competitive analysis software of Google AdWords:

Google does not give its users tons of information on competing sites. Recently, a couple of software products that hit the market that ping Google and determine the speed of display of advertisements and the average position of your ads Ads Ads and competing. You can use this information to see what competitors are more sophisticated and that positions have more competition and perhaps the profits.

AdArchiver is a cheaper final product. AdGooroo is a more sophisticated system of higher range. Google has released an API that allows people to create similar interfaces of software. KeyCompete spyfu and both allow you to catch a glimpse of a keyword list some competitors to bid. 

Bid on your brand (important):

If they are located on the top for your brand name must also purchase the corresponding listing? My answer is yes generally for the following reasons:

• You can check the declaration in their ads. You may not be able to do the same with the periodic lists.

• You can indicate to people in their landing pages or make special deals with advertisements. Normally the homepage is located in the regular listings.

•  If there is no publicity will then their competitors may be.

• If the top ranking ad is from the same site as the result of the first rank so more people can click the result ordinary. 

• If you have affiliates make sure that you are not getting into bidding wars with them. Create a marketing plan of coherent affiliates that makes sense.

Create ad groups:

• Your more competitive or most important terms should normally be in their own AD groups (or perhaps advertising campaign), so they are easy to control and so you can write ad copy that is aimed precisely at those terms.  

•               You might want to create a group of poorly written terms.

•               You might want to create a group in writing the domain names.

•               If you want, you can create ad groups based on personality types.

•               If you want, you can create ad groups for its most important products.

•               If you want, you can create AD groups for seasonal or special promotions.

•               Some people also use different groups of contextual ads because of the different ad value and the desire to use different copy of advertisement.

There are many ways that you can divide your account. Through the creation and follow-up of several groups of ads is easier to monitor your return on investment and adjust you advertising spending accordingly.

A deep keyword research:

Through a deep keyword research is enormously important. 

Yahoo! Search marketing puts forward the exact matches of broad matches, so if your competitor offers $2 for widgets and makes a bet of 11 cents to buy widgets when people are looking to buy widgets your ad can list above its competitors ads even if your ad is a lower price. This allows you to get more clicks directed at a lower price, which increases the return on investment in advertising.

There is something to be said in favor of simplicity and ease of use, but using directed permutations of its most important terms should dramatically increase the performance of your investment.

With Google AdWords that allow dynamic keyword insertion (mentioned earlier), which allows the search query to drive your ad text. That increases your chances of having a greater percentage of clicks and reducing the cost per click if you bid on many variations of its most important keyword in Google AdWords.

The following is an example chart some ideas (ended with the words slightly modified) and the corresponding conversion of data from an AdWords account. Notice how the cost per conversion drops when the command is added to the root term. By bidding on these additional keyword phrases I am paying less than greater leads selective.

Keyword Phrase	Cost Per Click	CTR	Conversion Rate	Cost Per Conversion
abc tires	$0.77	7.8%	1.86%	$41.37
abc car tires	$0.64	10.9%	1.92%	$32.96
[abc tires]	$0.75	10.1%	2.32%	$32.01
abc sports tire	$0.74	12.4%	2.91%	$25.29
abc tire co	$0.59	15.1%	2.70%	$21.73
[a b c tire company]	$0.56	38.2%	11.11%	$5.03
abc tire products	$0.74	17.3%	22.22%	$3.30
misspellings	$0.21	3.6%	1.82%	$11.37

Add switches will be divided traffic volumes to make some terms seem more profitable than they are and do other similar permutations seem less profitable than they are. The mathematical expression of the earlier campaign was compiled for a year with hundreds of thousands of ad impressions to help soften some of the discrepancies.

You have to consider the cost of construction and management of the account when creating your keyword list, but i tend to like using various levels of coincidence and modifiers of my most important keywords.

Pay per call:

Google has begun to test the pay per call. Some companies pay per call will not have much effect, but local high range (legal, real estate loans, etc.) will find their competitive landscape radically different in the next year.

Http://www.google.com/help/faq_clicktocall.html 

Google Checkout:

Google is trying to become a leader in your payment processor to help make your ad more efficient market, gain more market research data and create another source of income. 

AdWords advertisers who accept payment via Google Checkout Have your AdWords ads highlighted, which can cause them to have a higher percentage of clicks and, therefore, offer more targeted traffic and a better ROI.

Additional resources from AdWords:

•               Google offers a free ebook to help you get the most out of your Google AdWords account.

•               Andrew Goodman report of Google AdWords. 

•               Perry Marshall the definitive guide to Google AdWords.

•               Greg Heslin of Google AdWords 123

•               The Professional program of advertising on Google https://adwords.google.com/select/ProfessionalWelcome 

•               Google Learning Center http://www.google.com/adwords/learningcenter/ 

•               Many of the tips in Google AdWords i learned came from Andrew Goodman and Perry Marshall's reports.