Google Adwords can be very useful: The advantage of using Google Adwords
Google Adwords can be very useful: The advantage of using Google Adwords
A well-established website is that you can use them"Content Network" or of the research network of Google
Adwords to attract new visitors and see the
And the performance of its work in less than 24
Hours. Without loss of time and money is necessary.
It all depends on your choice of advertising on Google
Adwords.
You will be able to pay the minimum of 0.03 United States dollars.
Each one of the visitors visiting your website.
The square and the rectangle, if they are well prepared in your
Page, after my experience, this is the type of ad that
Will give you a better performance (CTR).
To the extent that those who create an effect of this content you want to
Say that you need to insert an ad preferably without
Contour, and that the bottom rear of the "Plan" of their banners
Whether it is the same color as your website.
In this way, your ads will be part of the content of
Your site and increase your CTR!
You will recall that visitors to your site there are for
Find what you are looking for does not find an ad
Advertising.
According to the human eye is scientifically proven that
Look at the first on the right side of the screen on advertising
Or the content of a web page!
(C is undoubtedly one of the reasons why Google has decided to
To show your ads on the right).
Once you have created your own website with the
The areas that you have chosen it would be preferable for
Begin to advertise in Adwords
To view the operation and real profitability!
While building your web page that will be
Easy to obtain an LRP and more than 10% which means that
Each of the 100 visitors will have an average of 10
People who click on your ad!
If you expect to receive $5 commission for every
The clicks. 10 visitors you will earn US$50.
Optimization and Website referencing
In this section, you will learn the basic principleTo optimize and get your website is available in the
The Google search results in a few days!
When you create a web page, at the beginning of your
If you look at your page HTML code you will notice
In the first line is something similar to this!
<title>Work from home - earn between $10 and $10,000 per day has
Reason for 30 minutes per day!!! 100% guarantee - only 50$</title>
<meta name="Description" content=" work from home - earn between
$10 and $10,000 per day at the rate of 30 minutes per day.">
<meta name="Keywords" CONTENT="work home, home, work to
The home, homework, House of France, employment, employment at home
Home, employment is Home">
If these 3 "meta tags" are absent in the first
A line of your web page that you need to add these lines!
The META tags (meta tags) have often been considered
As the saviors when indexing the pages in the
The search engines. How many times do we can see
Pages with content in Flash and HTML source code
Contains a long list of keywords that are not used
To nothing. In the best case, an engine will give them a
A weighting of 0.5%, a fact that without real content
(Indexable text on the page, between the tags ) The site does not
Never be well classified.
Outside of the classics, description, and keywords, there are
A multitude of Meta tags. Some are created by
The companies for their internal needs, others want to
The Profiler as the standards through the work of the
The W3C consortium or Dublin Core metadata project
The initiative.
The META tags for the Web is divided into two types:
The name of "goal" and "meta HTTP-equiv" (equivalent
The HTTP headers). In other words, the information
Contained in the "meta HTTP-equiv" have an influence on
The display of the page in the browser while the "Goal
The name" have only a function of information and may contain
Any type of data.
The judicious use of meta
It should be noted that this is not the number of labels GOALSIt is placed on a page that, in fact, a professional page.
Because most are not used for anything or are misinformed.
Two examples:
1. It happens that a Web Agency uses the Meta Tag"Copyright" to sign the pages while the content
It should logically belong to the company.
2. The meta tag "review" is often used to
Indicate when the robot is expected to be of the engine
Return to top Site Search Index. If a content is
Updated frequently, search engines
Identified by their own means. With this
Label, it does so in order to force the robot not to return
Before XX days, even if the replacement of
The content is more frequent.
In conclusion, as regards the place of meta tags, both the
Do it correctly for These tags correspond to a
Real utility for web pages. It is for this reason that it is
It would be preferable to know the information in order not to load
Unnecessarily to the page code.
You should choose a "Title" or a single title for your
Web Page!
This title will be displayed at the top of the web browser
(Internet Explorer, Firefox, etc.).
This title should not exceed more than 25 words!
Then you will need to choose a unique description of
Each of its pages to give a description
Containing the keywords more directed are relative to the
The content of your website!
Example, if your web page speaks of the teamsDevries put a description of the content of the page
By inserting the keywords as possible!
If you look I try the word "computer"
One of the fundamental aspects to optimize your content
For search engines is to recognize the keywords (or better, combinations of keywords) that will be
Used by your target in search engines to
Find information about products or services, or
Just visit the site.
The natural integration of these keywords in the different
Optimized site pages will not only be beneficial
For indexing the pages in search engines,
But also to retain visitors that arrive on the site.
As they approach the search for information, your
The first reflex is of "scanner" page for the search for
Keywords that will confirm that the content
It corresponds to your expectations. If these words are put in value,
The odds are much higher for
S Stop in their personal pages.
The first step is to define the keywords
Base. This is done by a logical thinking, or by the
The distribution of a questionnaire to a sample
Your target audience.
The second step is to find the other keywords that are in relation to the first (Terms
Related to your website)
The third step should allow identifying theThe combinations of keywords used in the investigation
And, finally, the fourth step, will allow
To obtain a classification depending on a frequency of use
In order to define what we need to focus more
Resources:
Step 5 can also be added and which consistsTo define the potential to achieve a good ranking in the
The search terms. This is done by looking at the
A number of results returned by the search engines.
This is the highest figure, but this will be difficult to obtain a
Good result.
How to optimize the content of a Web page?To be effective, the texts must be long or
Short? This again is one of these false questions
There is no simple answer to the question. In the ideal,
This would be of little content and then the content length,
Because if we analyze the browsing habits and
There are two ways to query a site:
First level: an introduction. This usually corresponds toThe first visit on a page:
• Fly over the content of the search by keywords
Do not stay on a page
• Do not follow a logical navigation
Second level: the interest. The identified content corresponds
Waiting and:
Expect to find all the necessary information
• Usually, print the page that contains the information
It is noted that these two levels are very important. In
In the first place to attract attention, and then convert
The user (request for contact, online purchases
Download a document, print the information,
Etc.).
A website will not be permanently the bed not as a book.
People do not fall exclusively within the page.
The home and may not necessarily follow the order of the links
In the navigation menu. We should not believe that it is not greater than the
Visitors consult 10 pages to the suite.
The best methodology during the creation of the content
This is a site to make this question:
What is it that we want the user to remember his visit?The ideal would be to organize content around This
Question. Visitors who consult only 2-3 pages
Starting, you should know what your business and
What are your strengths?
Your site not only affects users who
Are specifically for the search for their products and/or
The services, but also an audience of prospective clients
Potential. Don't forget, therefore, is not the opportunity to build
It's visibility through the optimization of all the pages on your site:
• Prefer a strong idea per page and place theAdditional Information below or to the side of the
Contents
• Highlight the identity of the company
• Explain their profession and what are your skills.
• Place of contextual links on your products/services
Main
• Select the contact information
(Telephones, email)
In this way, the visitor who will have to fly over a
In the page to learn more about your company that previously. If
It focuses on a theme, it gives you the possibility to discover
On the same page of the range of services and benefits
You can bring. In addition, if the page is printed.
The information will also be available on the sheet.
Printed.
In conclusion, do not be afraid of repeating the information.
If you can see their visitor statistics, you notice
A large number of visitors have seen that one to three
The pages.
And what do you think they had time to preserve their
Visit?
How to evaluate the traffic of websites of the competition?The research site Alexa that exist from several
From 2004 years and belongs to Amazon, Alexa Class
Sites according to the rates of visits as measured from the
People who have installed the Alexa Toolbar" on your
Browser. This "toolbar" (sufficient practice, you must be
The admit), specific to the site on which it is located,
Other of the most visited sites (those who visit this site, visit
Also...). Thanks to this follow-up, Alexa also determines a
Classification of the popularity of visits (Traffic Rank). More
The figure is low, but the site is very popular among the
Internet users who have installed the Alexa toolbar.
Therefore, it is very easy to see websites on your
The competitors and compare their "Traffic Rank" with that of
Your site. Thanks to its visitor statistics, you can
Use the same approach to define the number of
Unique visitors. The classification proposed by Alexa has nothing
A scientist, but however is the solution more
Simple to use for those who do not want to necessarily
Invest in a subscription Hitwise, COMSCORE or Nielsen
NetRatings.
Alexa information is also available in your
Website and through the "toolbar" A9 from Amazon which is available
For Firefox and Explorer.
What is the importance of small search engines?
In our day, all SEO gurus speak only of
Google, as if Google was the only search engine
On the Internet. Of course, we all know that this is not
The case, and that there are hundreds or even thousands,
Other search engines and directories available. We Know
Also that some smaller search engines
Used for a minority of researchers.
I honestly cannot understand why there is
A lot of pressure on Google, because after all, it is
The ultimate engine, the largest of the 3 main.
We know that millions of people are using Google
For its research activities, and that our websites
Receives a lot of traffic of its origin.
However, there are 4 main reasons for
You must extend your SEO Beyond Google.
Specific Traffic
The content of the niche (specific content for an activity).It can be a powerful advantage in your marketing arsenal.
For example, suppose you have an Internet site
Dedicated to real estate management. Do you not think that this
It would seem to be a better idea to get in the list
Specific search engines for this activity, instead of
In vain he wants to highlight in the high ranks of the
Google?
Let us face the facts. When we are looking for the
Content-centered in real estate, we
Generally, seek the search engine
Most suited to our request. In search of a new
Home, an individual can start your research on
Google to find specific search engines for
This activity of real estate transactions. But
Once this specific engine found, there is no need
Return to Google. This specific search engine
Allow the individual to search by city,
Department, Region, price, images, to find the home
You want to, without getting lost in the adventures of the results
Impertinent of Google.
In your SEO strategy, a search engine or a
Content Directory of a niche market can be a very
Powerful for sale. It is only a matter of
Find to locate this search engine (or
Directory) specific to your activity, and where you will be able to be well
Better positioned.
Lower Costs
The Big 3 have developed their own models ofResearch in the CFP (sponsored links). And because they are
The 3 major search engines, they can also
We have the means to load the advertising rates that your
Allow you to be among the most profitable companies
On the Internet.
The perception that the cost of the CFP in the main 3
Even the smallest business can afford to announce
With them. But with each buyer is competing for
Increase your traffic, your 5 cents per click
You can easily upload up to 60 cents per click, and
In some sectors of activity, this can be raised to 5 or
50 Euros. This mentality of the auction at the click allows 3
Great for setting the price.
The search engines of niche do not have the same
Traffic, allow all the same and certainly
To reach more people for the same amount.
Do not touch that users more likely to
Buy your products or services, because they are looking for
In a specific tool. In addition, you can get them
Targeted traffic for much less money than you
Would cost for having the same perspective of benefits with
No matter which of the 3 large.
Increase in the PageRank of your site
For those who still are dedicated to the hunting of the
Google PageRank, the small directories specific to
The research is valid means of its strategy for
Links. Several of these small directories have a PR enough
Correct. As you know, the PR of a site that the points
To Yours plays a role in the determination of the value of your
Own Internet site in the calculation of the pr from Google,
By this fact, thus increasing their chances of winning
The field in the ranks of the Google results (SERP). The
Directories, therefore, transfer a part of its value of PR
To other sites that are listed, thus increasing the
Yours. In addition, placed in these directories
It is often expensive and easier to obtain.
As with any other method in the object
To increase your PR.
Considerable contribution of additional traffic
Yahoo!, MSN, and many other ExactSeek
The changes, improve their results and are trying to
Position to compete with Google or
Position in phase with the researcher dissatisfied with the
A product of the search in Google (and yes, there are people
That they are not in agreement with Google, I the first).
These search engines are currently being used for
Millions of additional research by day.
The Big 3
Have generated only 73% of the search traffic on the internet
In July 2005, and 81% in November of the same year. These
The percentages are based on an approximate evolution
In more than 5 billion searches per month. Even in
The figures for the month of November 2005, search engines
Apart from the big 3 have generated 950 million
The investigation. This is a great amount of extra traffic!
If your SEO activities are concentrated only in
The 3 large, or worse yet, only in Google, you
Close the door of 20 to 53% of potential customers!
Small engines of research (or directories) have
Really the Importance of SEO.
This is the 4 main reasons why the engines and
Specific directories of smaller research must
Have importance for those selling
Products or services on the Internet. Of course, this you
Take a little more time to search for and find these
Essential Tools, and try to be listed, but it is
Is nothing compared to the time devoted to develop
It's positioning in the big 3.
Smaller directories can help you
Develop your PageRank, spend less on your
Advertising campaigns for a king (return on
The investment more profitable than with the 3 main,
Allows you to generate additional traffic
Targeted and qualified to really increase your sales and
Their profits.
And the best reason to employ these tools is that
Yet really serve more than 950 million
Research by month.
The Semantics and the relevance of the content:
• The location of the words in the document• The relative distance between similar words
• The frequency of repetition of words
The overall theme of the content
Instead of focusing on the number of times that should be
Repeat a keyword, it will be more profitable for the job
The quality of your text and place the important keywords
In strategic locations in the page in question and in
The links (internal and external) that have been there:
• Identify and use terms that are useful• Maintain a style and a natural tone
• Fit the keywords in the title, tags (strategic
H1, strong, etc.).
• Optimize the conditions of the links that lead to the page.
• Optimize the Website address (URL)
