Google Adwords: Bid Prices of Google vs. click costs: With Google to choose a maximum bid price and its click cost more than ever

Google Adwords

Google AdWords gets its own extremely long section because it is exceptionally more complicated and feature-rich than other systems of PPC, due in large part to that Google has been more innovative than competitors, due in large part to the Google wants to be the platform of advertising in all over the world. Consider the following aspects:

• To obtain a place in the distribution of Google bought YouTube video by 1,650 million in stock.
• Google will reveal the audio announcements before the end of 2006.
• Google has attempted to sell advertisements in newspapers and magazines.

Google vs. Yahoo!:

Google AdWords and Yahoo! They are in a battle for the search of the distribution. One of the two PPC services is distributed in almost all the major search engine or portal.

Bid Prices of Google vs. click costs:

With Google to choose a maximum bid price and its click cost more than ever. Like all other major suppliers of PPC, your software has a bid discounter incorporated, so that your average cost will be lower than your bid price offer.

Bid Prices of Google is not transparent so that its competitors do have no way to verify exactly what your ads are costing (due to the factorization of click-through rates in cash - Bid price which I'll explain later).

Some things you can do with AdWords:

Google AdWords is a means of advertising like no other.

• There is only one registration fee of $5 (which are converted to credits of the offer).
• You can have the ads through the network of sites of Google with some ads that appear in less than 10 minutes.

• Google broad match technology allows you to receive extremely wide distribution, maintaining its fast, easy and simple to use. Yahoo! And Microsoft now do this too.

• Google of vast networks of distribution makes it possible to test a business model without investing in the creation of that business.

• Google AdWords Syndication allows you to reach AOL users, other search engines, and the vast Google content network.

• Google offers Geotargeting so you can direct your advertisement to a country, state, zip code in the metropolitan area, Radius, or geographic location of your choice. Google lets you preview your local ad delivery using preview tool of local advertisements.

• You can run multiple listings for the same words and test them one against another, or send them to different pages of A/B split test your site or a copy of the advertisement.

• Google allows you to use a multivariate testing software program called Google Website Optimizer to test the potential of converting landing page.

The importance of a high percentage of hits:

Search Engines Google allows you to determine the relevance of the ads. Price for Google AdWords is a cost function * Click Click Through Rate (and, in some cases, a couple of other mystery meat variables). I believe that Google uses the average click-through to the 1,000 most recent announcements in this calculation, although for some markets with low volumes of search can use another quality indicators, such as CTR for an ad group. This means that if you know how to get a high rate of clicks" you can dominate Google AdWords to serve ads to a much cheaper than its competitors are paying. 

The following table provides some examples of how Google calculates bid prices and ad positions. Observe how some low prices ads appear above the high prices of the advertisements because they are more relevant. Note also that, at times, click Actual Cost varies considerably compared to the price of the maximum bid. A few clicks are sometimes expensive and at other times they are cheap. Is the average cost click what matters, since this is what you are paying. The maximum bid doesn't matter since it can sometimes widely depart from the actual price. For example, I have seen a $6.00 maximum bid to be 77 cents.

Ad Number	Max Bid	CTR (relevancy)	Effective Bid	Ad Position	Actual Click Cost
1	0.40	5%	$2.00	4	$0.40
2	0.26	10%	$2.60	2	$0.26
3	1.00	2.53%	$2.53	3	$0.81
4	1.50	2%	$3.00	1	$1.31

Additional purchase distribution. Turn off the home you'll want to sobrepujan slightly, as will be competing with the best ads that have been developed over time in your niche market.
The offer prices Google Suggest tend to be quite high. I usually cut the bid price suggested by 20-50% when I started for the first time an account. I then watch closely and change it to try to maintain the position ad decent and ROI.

According to the minimum quality of bids:

In the past, Google was a 5% minimum bid price and allowed only ads to display if your Google click-through rate was higher than 0.5%, but in August 2005, he moved to the quality based on minimum prices.

This means that if your ad is considered relevant exceptionally, you can get clicks for as low as a penny, depending on how the competitors are bidding. If your ads are not exceptionally relevant, you will have to pay a higher minimum offer to compensate for the lack of relevance of the ad.

Google has been doing your system ad more black box-like. They affirmed that may include the quality of the home page in their scores of the relevance of the ad. In other words, we cannot know exactly how it works, but to create a system that optimizes for a maximum of internal revenue, while delivering value to advertisers, trust and irrelevant or noisy overload of advertisers. If you are vague about its exact classification criteria, it will be more difficult for the people of a game the flaws in its system of ads.

Ads that are disabled search syndication due to the little relevance and bid price, remains on the agenda of contextual advertising from Google unless your quality score is too low to appear there. Organize I will describe later in the chapter.

The whole point of quality based on minimum bids is to compress the margins of noisy advertising campaigns.

Broad match, Concordance of phrases, and exact match:

Google AdWords and Yahoo! Both have different levels of matching words. Using [search term] will return only searches for ads for the query the search term, which is called the exact match. Yahoo!'s exact match is a bit blurry, matching the plurals and some common misspellings. Google the exact match is more accurate, only that match the exact search.

Buy the keyword "search term", shows your ads for any search that has term 'search' in the consultation (in the same order), which is called concordance of phrases.

Search Term of purchase (without quotes or brackets) will show your ads in the searches that have 'search' and 'term'. With a broad coincidence, synonyms of search term can also show your ad. If you decide to start with a broad coincidence you should see the synonyms to ensure that none of them are useless. This is especially true with the acronyms or other terms with multiple meanings known.
Google offers three levels of control of ads. Yahoo! Offers exact match, groups, and concordance of phrases and a broad coincidence in a category called the advanced match.

Examples	Match Type	Will Show Results For:	Will Not Show Results For:
[eat cheese]	Exact	eat cheese	any other search
“eat cheese”	Phrase	eat cheese; I love to eat cheese; you eat cheese	Cheese eat, or anything else which does not have both words together in the same order as the search term
eat cheese	Broad	All the above options and searches such as: cheese eating; ate cheddar

Google Ad status:

If you do not understand something or are frustrated with something in particular, don't hesitate to ask an SEO forum or ask your representative of ad. Google AdWords has a blog (that you do not want direct AdWords feedback), an online support center, and you can contact Google advertising by phone at 1 (866) 2 of Google.

Due to some problems of brand ad copy will be rejected by the automated review. When this happens, you can request an exception and the group will receive a human review.

Google is normally run most of the advertisements before they have an editorial review, but review them before placing them in the partner sites. I have seen long review in excess of a few days to the site of Google AdSense ads oriented.

Ads on Google.com has two states: active or inactive. If an ad is inactive you can activate it by bidding higher. Google also has a diagnostic tool of ads that indicate that must be done so that each word is active.

Suggestion to Google keywords tool:

Keyword tool at Google (https://adwords.google.com/select/KeywordToolExternal) CALCULATES the volume of searches, trends, advertising, and competition. You can enter keywords to a scanner or can extract relevant keywords from a given web page.

The tool Google Traffic Estimator (https://adwords.google.com/select/TrafficEstimatorSandbox) estimates approximately the price necessary to Rank #1 in 85% of the AdWords the time and the traffic you might expect to get from Google AdWords for a particular offer.

Google offers a suggestion tool search term by the name of Google Suggest that automatically ends of search queries. It does not show the search volumes, but the search volume plays a big role in their output order. The tool is only available in some languages. Many of the toolbars from Google have this feature enabled. 

Negative keywords:

There is an option as negative keywords both in Yahoo! And Google AdWords. Any word that you don't want your ad appears to simply be blocked by placing "-badword" under your keywords.
There are many words that indicate a lack of desire to buy anything. Words like crack, free, wallpapers, PIC, and mp3 are often lost money if you don't remember to include them in your list as negative keywords.

Here is an example that shows a list of keywords Negative Keywords: (should be much longer and more detailed, this is an example only)

Eat Cheese
Buy cheese
-Free

Therefore, your ad would appear to many queries of cheese, but none that included the word free. Google also allows you to filter negative keywords to campaign level.

Get feedback from your account:

When the opening of a Google AdWords account Many people are reluctant to spend a lot of money. To spend a small amount of business is essentially ignoring the Google feedback loop has been configured.

It is better to lose $100 today, which loses more than three months, to finally reach the conclusion that needs to change? I want to know what I need to change now. Not all sectors or business models will make money from AdWords. This is not a business model that works to perfection through the board.

If you spent on targeted keywords your site must have a chance of success. Any internet-based business marketed must quickly take advantage of feedback loops to help improve. Turn off the home you want to spend in your ads so that you can see which are effective. After a while, you can regroup their ads by prices and then reduce your bid price down. The inefficiency of the ad groups or keywords will be disabled due to a minimum offer based on the quality and the winners are still showing.

Google Advertising Professional:

The Program of Google Advertising Professional is a program that allows merchants to be certified as an expert on Google AdWords. The requirements are that you spend at least $1.000 in a period of 90 days after the signing, comply with its rules, and having an online test. After the period of 90 days, you can place a logo on your website that will perhaps many people assume that Google supports all your SEO/SEM.

This program also allows you to bind up to 500 AdWords accounts so that you can manage and access them from a single login. Google also offers many free online tutorials that can help you prepare for the test and will help you learn more about AdWords, even if you do not want to take the test.

Google AdWords is a responsible advertising:

Add all the above functions to the fact that Google also offers a free conversion tracking tool based on the web, and you can see how the AdWords system is a dream, direct marketers. Everything is TARGETABLE, tangible and measurable right descending toward the cent.

Google also offers a program with the name of Google where JumpStart will help you configure your account for you. Will probably not be able to establish the account that works best for you, but you may be able to help you get your feet wet. The fee for joining JumpStart is $299, and the rate is converted to offer the clicks.

Keep in mind that your goal is to have to spend money, which does not necessarily have the best ROI of targeting or better purchase of keywords in mind. The search engines prefer that traders get in bidding wars through a small set of terms and lose some of the terms cheapest.