Facebook is a great network: we will show you the basics of using Facebook to your advantage
With a large user base, ignoring Facebook is not really an option for the majority of advertisers. You can bet that his ideal market uses Facebook Almost every day. The question is: how can address all of these users with your marketing campaign?
The good news is that the advertising platform of Facebook allows you to start from scratch and specify the type of people you are looking for. You can target by location, demographics, and interests.
In this guide, we will show you the basics of using Facebook to your advantage. The guide is for beginners who want an introduction to marketing your business on the biggest social network in the world.
Who is on Facebook?
Facebook may have started out as a social network for students, but today, almost all over the world with an Internet connection to use it. The minimum age is 13 years, and there is no reason to believe that this is used by all other age groups.
Facebook publishes data publicly in your age group more popular, but a survey conducted by the Pew showed that social networks are more popular in the age group 18-29. Its popularity decreases with age. Is less popular among persons 65 years and older.
I can assure you that, no matter what age of the target group, it will be more than enough on Facebook.
How can the market on Facebook?
Facebook has three tools (pages, ads, and groups) that can be used by any person. Each of these options has its own purpose and can be combined to a greater extent.
Search
The Facebook pages are similar to the profiles, but also for companies, organizations and public figures. Users can "like" a page, which means that you will automatically receive updates on that page to your subscription. Users also have the ability to "like" a page, but without necessarily follow. (Users can also follow certain profiles.)
While profiles require a mutual relationship between friends, pages can be enjoyed by anyone, without which the creator of the page to accept a fan. They also have no restrictions on the number of friends/fans may have (unlike the profiles, which are limited to 5,000 friends).
Advantages: The pages are free and easy to set up.
Disadvantages: It may be difficult to obtain a foot of strength and build a fan base with a page.
Ads
Facebook provides a fantastic platform for targeted advertising. You can create specific advertisements for specific geographic areas, ages, education levels, and even types of devices used for navigation. Facebook also allows users to close ads do not like and love a page just below an announcement:
Benefits: The ads have powerful pointing to Settings.
Disadvantages: ads can be expensive, depending on their objectives.
Groups
Facebook Groups are similar to newsgroups, but with additional features that the pages and profiles (such as a wall). You can create groups related to your industry or product offerings to reach potential customers.
Advantages: The groups are free and have a high level of commitment.
Disadvantages: groups can take a long time.
How to walk with pages
The Facebook pages are the easiest ways to start marketing with Facebook. Are free and relatively easy to install (at least in their basic forms) and incredibly flexible. There are not many setbacks.
Unfortunately, many companies are not using their full potential; or worse, users have problems. These guidelines will help you to avoid these errors.
Profile image and the image of the cover
Your profile picture should be your logo. As simple as that.
The cover image is a different story. It really is up to you to decide what to put here. Some use photographs of employees, while others use elegant artwork and put your contact information in the picture on the cover. Choose a photo that will improve your page and attract the attention of visitors.
"About"
"About" is located just below the logo of your company. It is your opportunity to tell someone that arrives on your page what your company does.
Make sure you put the good information here, tell people what they are doing, why are different and other interesting details. If you can, take the time to write specifically for your audience of Facebook. You can copy the text from the "About" page of your website or blog if they are in contact. Make sure you fill in all your details in "Basic Information".
Don't forget to maintain a cordial and informal. An informal tone usually works better on Facebook. Here are some good examples:
HubSpot tells us what they do and provides a method of contact:
About
WP Engine shares what they do and the number of clients who have, which helps build credibility:About -1
If you want, you can put their hours of operation of the About Us section.Tabs
The tabs are the small squares that appear to the right of the About Us section. Here are the ESPN tabs:
