Running a website that sells is all about good communication: The internet provides new ways
Hello! is anybody listening?
A website that sells is all about good communication. The Internet offers new ways to communicate with your customers that could never have been considered a few years ago. When you are building your site there are various elements of successful communication you might have in mind.
1. Kiss.
The content is easy to understand. Website content must be written in a few simple sentences. Avoid complex words and the use of technical jargon that can put their customers outside reading. Reasonable good spelling and grammar are essential, even though your writing style can be quite informal and relaxed if that suits your business in particular.
When they come with headlines, it can be tempting to try to be ingenious or cryptic. However, this is not necessarily a recipe for success online. A clear and simple title, you might want to tell your client what to expect from the article or website and does not run the risk of losing your interest by lack of understanding.
2. Get 'Em involved.
Make your site interactive. There are many ways to enable their customers to interact with your website, and these can be very effective to make your clients feel really connected with your company.
The basic forms of interaction include a search tool and a 'Contact Us' link that allows customers to send you a direct email more complex forms of interaction with the client includes discussion forums, product reviews, opinion polls, and surveys.
3. Keep in force.
Unlike a printed document, which begins to leave the date as soon as you exit the printer, customers expect the information on its website is up to date and accurate information on the day that you read it. This means that the maintenance of a successful website is interminable.
Before starting to build your site you might want to determine how much time you can devote to upgrade, archive, etc. Once the site is up and running. You might consider the implementation of the sections of the site time sensitive and update these regularly, while other static sections are updated only and are updated annually.
4. Never read the last page of a book first?
The manner in which a website is structured, with a network of internal links, takes visitors to read the information in a very different way. With a traditional book starts in the front and continue reading until you reach the end. However, with a website can begin on any page and read the pages in any order you want.
Because their customers could land on your site on any page, each of them must be independent and have enough information on it to be easily understood without a lot of explanations and introduction.
5. We are not there yet?
In a successful site, visitors should always be able to see where they are on the site, and where any links on that page.
Navigation facilities must be easy to use, it is placed in a prominent place, and must be well spaced. If customers are able to find their way around your site easily, is likely to remain for a longer period of time.
6. Give them what was looking for.
The use of varying degrees of complexity. It is not possible to know if a visitor to your site is looking for general information or very specific technical details. Fortunately, with a well-designed website can meet both needs.
Your homepage can be linked directly to some of the main pages that offer essential information. These pages may contain links to other pages, deeper than have much more detailed content with technical information.
7. Show, not tell.
Communicate through graphics. The format of HTML encoding of web pages allows you to combine text and multimedia elements. Through photographs, graphics and even video can make communication with customers easier and entertaining.
It is worth repeating that all graphics used in the site should add something to your message. Media files without sense simply to distract from the content of your web page.
8. Let them carry with them.
Many internet users still prefer to print interesting articles or reports to read in the traditional way. After all, most of us have experienced that feeling of square eyes way trying to read from the computer screen for too long.
Provide the content in printable format is a way to respond to these customers, but must also ensure that there is enough information on the printout to put the document in its context. Includes information for adding the document title, author, creation date, a brief description and the keywords for the document is optimized.
Finally, we'll take a look to balance the site design, so it is attractive to both your customers and search engines.
