What Everyone Ought To Know About HOW TO SHOOT OUTSTANDING VIDEOS USING AN IPHONE [MUST KNOW]
What Everyone Ought To Know About HOW TO SHOOT OUTSTANDING VIDEOS USING AN IPHONE [MUST KNOW]
You may know that the video is important, that your audience wants to see it, and that you might even want it to be part of your strategy. But you're still asking the big question:
"How?"
If you are not producing video content because you think you do not have the capacity, time or resources to do it, we have good news: your answer to the question about the content of the video could be in your pants pocket. (Hint: it's your iPhone.)
It is very likely that you or a member of your team has a large video camera, one that is easier to use than a traditional high-tech configuration. In this publication, we will guide you through our tips and best practices to shoot high-quality marketing and social media videos with your iPhone and some other tools. And if you do not have time to read them all, we've shown how to do it in the video below.
How to record videos with an iPhone
1) Find a quiet place to shoot.
This may seem obvious, but if you are filming at work or in public, the view of a phone may not alert people to keep the volume low if they are nearby. If possible, reserve a conference space, post signs to people away from where you are filming or bring a co-worker to block the area where you plan to shoot.
2) Make sure your iPhone has enough storage space.
Have you ever experienced the dreaded moment when you could not capture a video because you received this pop-up notification?
If this notification appears while you are filming a video, your phone will stop recording and you will have to start over. To avoid this, make sure you have enough space before pressing "record". Remove as many unnecessary files and applications as possible and, if necessary, buy iCloud storage so that the files free up more space on your device.
To do this, navigate to "Settings", select "General", "Storage and use of iCloud" and touch "Manage storage" to buy more space for only $ 0.99 per month.
3) Disable notifications.
Another feature that distracts the iPhone and could interrupt your filming is the frequency with which your device receives notifications. Before you start filming, set your iPhone to Do Not Disturb mode to keep notifications in the background so you can shoot without interruption.
Swipe up on your phone and touch the crescent moon icon to put your phone in Do Not Disturb mode, and touch it again when finished to return your phone to normal settings.
4) Use a tripod.
I do not care how stable you think your hands are, they probably are not stable enough to record a video.
Now, one thing is if you are putting together a Snapchat story, but if you are filming a video for your brand, especially one that will live permanently on your blog, YouTube channel or other social media resources: You will need the help of a tripod to Keep the video stable and clear.
You can buy full tripods or smaller versions for your desktop at Amazon, at Best Buy or other suppliers.
5) Light up your video.
This point is especially important if you are filming in an office building with a lot of general lighting. You do not need to buy anything fancy for this step; In fact, our friends in Wistia set up this guide for a DIY lighting installation. It needs enough light to give the impression of natural light, which means that it comes from a variety of different light sources, and not just directly from above.
If you do not have the time or budget to buy a lighting setup, look for a room or location with lots of natural light, and remember to turn off the overhead lights so that the subject of the video looks good.
6) Use a microphone.
Be sure to use some type of microphone to minimize the impact of environmental noise distraction. The expression "silence is deafening" is real, especially when it comes to video production.
You do not need an elegant microphone and a boom configuration like in movies, although it would be a great investment if you plan to shoot many videos. You can use something as simple as a microphone that connects to the headphone jack of your iPhone to get excellent audio for your videos, and you can buy one here.
7) Horizontal film.
When people watch videos on mobile devices, the video automatically rotates according to the orientation of the device on which they are watching. Therefore, it makes more sense to shoot horizontally so that your video can be seen if the user turns his phone or is looking at it on a large tablet or on a computer screen. If you shoot vertically and the viewer's screen is rotated, the video will appear more restricted.
Of course, there are exceptions to this: if you are filming a video specifically for Snapchat or Instagram, for example, you should shoot your video vertically on your iPhone, because that is how the videos will be consumed. But if you're filming for Facebook, YouTube or another video hosting site, shoot horizontally to help viewers get the best viewing experience possible, no matter what device they play on.
8) Do not use the zoom capability of the iPhone.
In short, the zoom of the iPhone will probably make your video look bad.
Let's elaborate: unless you have the ultra-stylish iPhone 7 Plus camera, expanding an iPhone will simply enlarge the image, it will not bring you closer to what you are filming so it will make your final video pixelated and blurry.
Instead, physically move your shooting setup closer to the subject to eliminate the need to zoom in.
9) Block your exposure.
The iPhone does a fantastic job of finding the subject to focus on the exposure of your camera, which is great for taking a picture. But when it comes to filming a video, your high-powered exposure will continue to adjust and readjust according to the movement, leaving your final video occasionally blurry and out of focus.
You can solve this problem by blocking the exposure while you are filming. Before pressing record, press and hold your finger on the subject of your video until a yellow box appears around the person or object and the words "AE / AF lock" appear:
10) Edit on a computer.
Once you have filmed your video, you must edit it and have it ready for publication. And although the iPhone offers a lot of visual editing tools within its interface, it is better to use the editing software on your computer to adjust the images. Software such as iMovie and Adobe Premiere Pro allow you to add sound, subtitles and adjust the filter to make your video look (and sound) as professional as possible.
Lights Camera action
You do not need a ton of expensive equipment to shoot and edit attractive videos, you just need to follow the steps above to film something that looks professional with the help of your iPhone. If you do not have an iPhone, do not worry, we will soon create a guide for Android devices. Meanwhile.
