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Insert YouTube video in your blog posts

Embedding videos in your blog posts (or landing pages or online lead magnets) is the most direct and advantageous way to integrate your content marketing and YouTube videos.

When you post videos in blog posts, your posts become more dynamic and attractive. By writing a blog post and creating a companion video, you can recycle content ideas in a way that feels new and exciting.

Blog posts with videos also generate more inbound links and more audiences than those that do not.

To get the YouTube video insertion code, click on the Share button below the video.

embed code from a YouTube video

Then click Embed and copy the code that is highlighted for you. Paste the embed code in the place of your blog post where you want your video to be displayed.

Here are some ways to use YouTube videos in your blog posts.

Include existing videos

The videos that you include in the publications of your blog do not have to be exact duplicates of the publications; you just need to be sure they are relevant. A blog post analyzing the merits of a beach wedding, for example, could have a video on the best dress styles to wear at a wedding. There is overlap and it will add more depth and value to the publication.

The publication of Guitar World's "Guitar String Skipping to See Scher Differently" blog is an excellent example of how the incorporation of relevant content can make the publication more dynamic and valuable for your audience. The publication explains how the rope jump can give you a different perspective on the scales. The video embedded in the publication demonstrates the effects of skipping chains.

Create videos to support procedural publications

Regardless of the industry, many blog posts offer practical tips and feature tutorials. This type of content is actionable and provides value to readers. Sometimes, however, written and still image tutorials are not as effective as if someone were guiding you literally (even if the writing and images are fantastic).

You can design tutorial videos to link relevant blog posts. Once you embed the videos in the blog posts, they can offer users a more complete understanding of what you are teaching them.

This tactic works for any size of industry or business. A tailoring company could show brief tutorials on how to know if your clothes fit well, or why it is important that each arm and leg of pants be individually measured. A gym could show viewers how to perform an exercise correctly, and a small boutique could demonstrate multiple ways of tying scarves.

This publication of the Edmunds.com blog is a step-by-step tutorial for changing the oil in your car. The article guides readers through the process using still photos as a reference. While the text of the article is comprehensive and easy to follow, it can not represent the process as accurately and clearly as the embedded video does.

If you've ever tried to learn an exercise or tie scarves from still images, it's easy to see why videos can offer so much value.

What types of video for the blog?

What kind of video should you have on your blog? Where should the videos go?

Keep in mind that all companies and blogs will be different, and you'll want to make sure you create your content around what your visitors want and need.

However, you can use the following helpful tips to get videos on your blog site.

Have a video version in the "About" section of the site. Knowing more about the business owner and the key employees is always good. You can also have an "About" section written, but the video can provide a personal touch.

You can also have video publications in your content section. You do not have to have a video publication every day, not even once a week. Since the content will be different in the video and probably longer, you can make a video post once or twice a month.

You will want to complete the other time with your regular written publications. The content can be anything relevant to your site. Make sure it's something that excites you and that's important, as this will appear in the video.

Another benefit of adding videos to your content/blog is ranking in the search engines.

The costs of video blogging

You will discover that it does not cost as much as you might think to start a video blog. You can find some great WordPress themes about video blogs that will be able to accept video content easily, so you do not have to worry about a big technology gap when it comes to your site.

You can even upload your video to YouTube and then use the insertion URL to place on your site. This way, people could trip over your content on YouTube and then visit your site. It's an easy way to find more visitors for your blog.

You can upload the video directly to YouTube or your site, or you can bring it to a video editing program. Most computers today come with a basic video editor, but you can buy an updated one with more options if you need them.

You can use Camtasia to record your computer screen and make video tutorials, or you can use your mobile phone with a high-quality camera or DSLR camera to record and edit them using any free or paid video editor, according to your abilities. However, if video editing seems like a chore, hire independent video editors who will be happy to help you

The only thing that will cost is time. You should spend time making sure you know how your camera works, as well as the software you will use.

In addition, you should know your audience and prepare your material for the video in advance. You do not want to post a video because you will stumble over your words and often, it does not lead anywhere.

Once you get familiar with things and have a production schedule, it will be much easier to post your videos on the web for your blog.

Final thoughts

Compared to sites like Facebook and Instagram, YouTube does not get as much attention from companies. This is a shame because the integration of YouTube videos into your content marketing can benefit businesses and nonprofits of all shapes and sizes. You can create more dynamic and attractive content for your audience and also enjoy some different SEO advantages.

While "social media marketing" and "content marketing" are often considered separate but complementary tools, YouTube is an exception. Although it is a social media channel, YouTube adapts perfectly to content marketing campaigns and can make a big difference in the publications of your blog.