How to generate leads with your thank you page: Thank you page: examples that strengthened for best ROI or more conversions

One of the first things we learn from young children is always to say "thank you" and, of course, not to put your mouth in the water source, but that is a topic for another day.

If someone does you a favor, if they give you a gift, saying thank you is just good manners 101.

What I learned during my first days at IMPACT, however, is that it is also marketing 101 input.

A thank-you page is the page of the site to which someone is redirected after completing a form on their landing page.

It is where you can recover your navigation, fulfill the promise made on the last page (that is, share the electronic book, the video, etc.) and, what is more important, is your next opportunity to promote leadership in the funnel of sales.

I'm not sure how? In the article below, I shared 10 amazing examples from the thank-you page that absolutely cared for lead breeding, but before we begin, let's review some of the basics:

1. Access to your offer

First, your visitor has just taken the time to complete your form and has decided to download your content or subscribe to your offer. So start by making sure you cover the conventional purpose of "thank you pages," and say thank you!

It is also a good idea to include the title of the offer in the title of your thank-you page to ensure the viewer is on the correct page. Then, if applicable, provide a means to download or view its content. This can take the form of a link to the PDF of a technical document or embed a video on the thank-you page. If the offer revolves around a query, be sure to set expectations and explain to people if they should wait for a phone call or something in their inbox.

2. Share social networks

Then add in the social network links to share. As important as they are to have on your landing pages, they are even more important to include in your thank-you pages. Think about it: your visitor has really decided to download your content, which means that they are now more likely to share what they have read, seen or registered with others in their network. Note: make sure your share buttons are linked to your landing page, not your thank you page; otherwise, viewers will have access to your content without completing your form and a valuable generation of prospects will be lost.

A quick and simple strategy that makes it even more likely that your viewers use the share buttons on your thank-you page is to have the content downloaded open in a new tab or new window. This gives them the opportunity to read or consume their content without closing the thank-you page, to which they might return more willing to share it. In other words, having your content open in a new tab takes advantage of the effects of the present and the convenience in the disposition and the possibility of people sharing it. If you are still excited about the subject and the buttons are there, you will have a better chance. that will help spread the word.

3. Calls to action

When optimizing your thank you page, it is also essential to include calls to action to suggest ways to connect with your company or other offers in which the viewer may be interested. Some examples of strong calls to action include: "Subscribe to our blog", "Connect with us on Facebook" or "Register for our free 30-day trial."

You can also go a step further and customize your calls to action according to the specific offer. For example, below is the call to action on the thank-you page for the e-book "Introduction to Search Engine Optimization" from HubSpot. Observe how the interest expressed by the viewer in SEO is leveraged and emphasize that specific aspect of the HubSpot software, instead of just recommending the test in a general sense.

When a potential client downloads another of their offers or re-converts, it is indicating greater interest in their content. Essentially, the more commitment a potential customer has with their content and product marketing, the stronger their potential customers will be and the more likely they will be to convert from a potential customer to a sale. Therefore, the bottom line is: Be sure to include at least a couple of strong calls to action on your thank-you page to optimize the conversion.

4. Automatic response emails

In addition to redirecting people to a thank-you page, you can also set up an automated reply email to be sent to visitors who complete their form. This email strategy serves as an additional way to track your new potential customers and increase conversion by suggesting another offer they can enjoy.

You should use thank-you pages and email responses to help your newly converted potential customers connect even more to your company or brand, and keep them engaged. Take advantage of these strategies to generate higher quality leads that you will be more likely to convert into customers for your business.

Use these 9 awesome examples to master the thank-you pages

Skip to a section of interest

This article is quite profound. To make life easier, I have broken down each strategy in more detail. Click on the link below to jump to a particular section of interest.

1. Ask for references

2. Request social actions.

3. Demonstrate authority

4. Offer a coupon/discount

5. Qualify / Nurture Leaders

6. Link to your most popular content

7. Sell a product or service

8. Encourage engagement

9. Take a survey

Before looking at each strategy, let's analyze why the thank-you pages turn out well to begin with.

The power of small commitments (or why thank-you pages work)

As you probably already know, a thank-you page is a page to which visitors are redirected after opting for an incentive on a website (or in other cases, such as e-commerce, making a purchase).

Often, its purpose is to provide visitors with a link to the main magnet they chose and, well, thank them for participating.

While there is nothing intrinsically wrong with a page like the previous one, it ignores an important principle in consumer psychology:

People tend to behave in ways that are consistent with a previous action.

In other words, when someone fulfills a small request, such as opting for a newsletter, they are more likely to comply with a similar or larger request later (such as making a purchase).

This is known as commitment and consistency and is one of the most powerful persuasion activators in marketing.

For example, in a study conducted by Jonathan Freedman and Scott Fraser, an investigator who posed as a volunteer worker asked a selection of California owners to accept and display a small three-inch square sign that read: "Be a safe driver ".

A simple request, right? The owners also thought about it: almost everyone accepted it.

But this is where it gets interesting.

Two weeks later, a different volunteer worker followed up on the owners and asked them to allow an obstructive public service bill with poor letters in their gardens.

Guess what happened?

Seventy-six percent offered the use of their front yards.

As Cialdini writes in his groundbreaking book, Influence,

If I can get him to make a commitment, I will have established his automatic and unthinking consistency with that previous commitment. Once a position is taken, there is a natural tendency to behave in ways that are stubbornly consistent with the position.

SnackNation, a healthy sandwich delivery service in the office, is a perfect example of the building's commitment and coherence in its commercialization.

When you choose one of your content updates, you are redirected to this thank-you page:

In it, you are given the opportunity to claim a free Snack Box in exchange for a brief call with a sales representative to see if SnackNation is a good choice for your office.

According to its content marketing manager, Emil Shour, Snacknation has not only achieved a conversion rate of 10.52% by doing this.

They have captured 884 subscribers, of which 20 became customers.

At $ 249 p / m, that's an additional $ 4,980 p / m with a minimum of extra work.

BloggingMind