Tactics to create effective re-engagement emails

It is a fact that 22.5% of your email database drops every year. This may be due to several reasons, such as that subscribers change jobs or leave the email address they no longer use, or, worse, no longer find their email useful or relevant.

When your subscribers stop committing to your emails, as marketing specialists, you must devise compromise strategies to recover them. It is cheaper and easier to retain your former customers than to find new ones. This is because your brand has already done the job of establishing trust, so convincing them will not require as much effort as it does at the beginning.

Here are some tactics that you should include in your re-engagement emails to regain your interest in your brand emails.

Email is the most popular way to connect with people in this digital age.

It's a great way to start a conversation with your users/customers / prospects and add something of value to their lives.

Let's take an example:

You have three emails: one from your friend, one from your colleague and another from a company.

What messages will you open?

I bet you'll respond quickly to messages from your friend and colleague, but you'll probably ignore the companies.

WHY?

Because we have a true physical relationship with our friends and colleagues. We know who they are. We are emotionally connected with them.

The "emotional connection" applies to all relationships. When you are running a website, you need to connect emotionally with your readers to improve the quality of that relationship.

I asked marketers, sales executives, bloggers and business owners:

What is your biggest challenge with emails?
The number one answer was:

"I do not know how to write an attractive email that recipients want to read. " I do not know how to build a human relationship through the internet."

We can show emotions easily with verbal communication and physical gestures. But it is difficult to write an expressive email.

Unfortunately, there is no definitive formula for writing a perfect email.

But there is one thing to keep in mind:

There is a human on the other side of that email with feelings and emotions. People only talk to other people; they do not talk about abstract concepts ( like a company or a company).

1. Write a beautiful and captivating copy.

Your emails must be attractive and effective enough to attract the attention of your subscribers. When their inactive subscribers open their reclosure email, they should find something interesting in the email, something that would persuade them to click and participate with the email.

A subject line, a title and a striking CTA are indispensable to their emails from reclosing. EmailMonks has used interactivity to create an effective recovery email. Take a look:

2. Awaken your curiosity by personalizing.

Custom emails help create a stronger link and improve the chances of inducing engagement. How can you personalize a re-commitment email? Well, you can target subscribers using your first name, show them your history of past purchases and send personalized recommendations based on past behavior.

Coffee Meet Bagel uses first name personalization and a relevant image to show what the subscriber is missing while he is inactive. The email has a captivating copy and a strong CTA that asks the subscriber to come back and reactivate the account.

3. Ask about the problem and provide a solution.

There may be several reasons why your customers do not get involved with your brand. You need to know the reason for your inactivity. Request comments from your subscribers to avoid repeating the same mistakes over and over again. Ask them the reason for inactivity and then provide an appropriate solution.

Check out this Mini-Reclose email that asks certain questions followed by solutions to the problems. They give subscribers the opportunity to choose what kind of emails they want to receive.

4. Attract them with an offer.

Giving your customers inactive gifts, offers or discounts is an excellent way to get them involved again. If your subscribers do not commit, even after your second and third email to retrieve them, make them a discount offer. An effective way to do this is to mention the offer in the subject line. By offering a discount or a gift, encourages the subscriber to revisit their store and buy again.

5. Be sure to highlight the benefits.

Remind your customers of the characteristics and value of their products. Show them what they have been missing since they last committed or bought something from your brand.

Here is an email from Skillshare that focuses on the new features and premium benefits that the brand has to offer. This will attract the attention of the subscribers and will attract them to visit the website and test the new features.

6. Segment the list of inactive subscribers.

Depending on how long a subscriber is inactive or the reason for the disconnection, segment the list of inactive subscribers and write their emails accordingly. This will help you get the maximum answers. Subscribers/customers will appreciate if the emails they receive are related and appropriate for them.

Check out this email from Kate Spade Saturday is intended only for Gmail users. With a title that draws attention and a CTA, it is sure that the email will make users participate again with their emails.

7. Send a series of emails to get better results.

Create a re-engagement campaign with a series of 3-4 emails. Send different reclosing emails over a period of time to try to involve inactive subscribers. Try different combinations of subject lines, offers and email copy, then rely on a single email.

Also, know when to stop. If you do not get involved with your emails even after sending a series, know that it's finally time to remove them from your list. You do not want to keep sending emails and junk mail to your inbox, which can give your company a bad reputation.

BloggingMind