How can you save more than $ 1200 in email marketing: How To save money on your Email Marketing

How to save money in your email marketing

Recently, I decided to reactivate one of my email lists (that is, start sending emails to subscribers again). The list has around 50,000 subscribers, so I started comparing the prices of email marketing providers to get a list of that size.

I went to Aweber, MailChimp, and GetResponse. The prices were quite similar, gravitating around $ 300 / month for a list of 50,000 subscribers, with virtually unlimited emails.

Quite expensive if you ask me, especially for someone who plans to send an email to the complete list only once or twice a month.

I thought maybe I could also use SendGrid for my email marketing, saving a lot of money in the process. I already use SendGrid in some projects, but mainly for transaction emails (that is, the welcome email that is sent to the user when registering in a website or application). It turns out that your basic plan costs $ 19 and allows me to send 100,000 emails per month. That's exactly what I needed, which means I could send two massive emails per month to my entire list paying only $ 19 instead of $ 300 per month. Sweet eh?

In the current difficult economic climate, companies across the country are always looking for ways to save money. From small measures, such as reducing the amount spent on paper or printer ink, to more drastic measures, such as firing personnel, there is no doubt about the increasingly pressing need for companies to adjust their belts.

However, there is a way that companies can reduce their overhead, and that is through email marketing.

It may come as a surprise since marketing is often one of the first things that companies seeking to save money must cut back, but investing in email marketing is really a great way for companies to cut their costs. Not only is it less expensive than expensive direct mail shots, radio ads or glossily printed pieces, but they are high impact, highly specific and highly efficient.

If you are serious about communicating with your customers and marketing your business effectively without having to get rid of the bank, email marketing can really help, and here's how:

It's effective (and green!)

Whenever you communicate with your customers through an email based on permissions, you will get everything you would receive in a print ad, but without the paper. This means that you omit things like printing costs, mail costs and other media costs, such as design and illustrations, not to mention limiting their impact on the environment. In addition, because the email address is precisely who you want to reach, you will not lose money on unlikely prospects.

It is instant

If you are a business that relies on the instant information that is delivered to your customers, email marketing is king. You can create a newsletter and distribute it in a matter of minutes, while the printed newsletters will take days to occur. This direct communication allows you to be aware of the developments in your industry, which means that it may be the first business to react when others will be left behind.

Save time

There is nothing wrong with using content that worked for previous email marketing campaigns, as long as it is relevant and can interest your new subscribers. The development of new content is one of the aspects of email marketing that consume more time (and some would say tedious!), So when recycling old material can save time and enjoy the additional benefit of good results over and over time.

Provide valuable information

Email marketing lets you track who receives your emails and who actually reads them. You can find out how many people opened your email or clicked on a link. E-mail marketing tools, such as those provided by the small green plane, allow you to identify niche markets of difference and, as such, increase the effectiveness of your marketing. A dedicated review helps companies detect effective offers, featured content or subscribers that can respond well to a follow-up email: vital information for future email campaigns.

Fosters brand loyalty

In a difficult economic climate, keeping your customers happy and committed is more important than ever. Regardless of your industry, whether you are in the public or private sector, a regular email campaign is a friendly way to remind your subscribers of your products and services. You can reward loyal customers with discounts and special offers, which helps you get higher opening rates and more clicks on your website. All to greater brand loyalty and a better value for your marketing efforts generally adds.

Add something extra to your marketing mix

Email marketing can also be integrated into social networks. Having an email newsletter that can be shared on social networks such as Facebook and Twitter can not only increase the number of subscribers but also increase awareness of your brand and sales in general. In addition to this, email marketing allows you to add a different dimension to your communication: You can add video and audio and make your emails are interactive. You can not do that with print advertising.

These are just some of the ways in which email marketing can help you save money from your business. Although there will always be an initial cost related to the configuration of an account and the purchase of credits to send your emails, in the long term not only save money but also be more effective and efficient.

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