How to promote your small business on Facebook

All small businesses must be on social networks, especially Facebook. From its powerful advertising options to Facebook groups, Facebook has many tools that small businesses can and should use. A strong presence on Facebook helps you attract potential customers and grow your business.

"Having a Facebook page helps legitimize your business in the eyes of the customer," said Jake McKenzie, content manager at AutoAccessoriesGarage.com. "Or, another way of looking at it is a business without a Facebook profile may seem obsolete at best or unreliable at worst."


With so many ways to promote your business on Facebook, it can be difficult to know where to start. Here are six easy steps to make Facebook work for you.

1. Create a business page.

If you want to have a strong and professional presence on Facebook, you need to create a separate page for your business, your personal Facebook profile will not cut it. A page is like a regular profile, but it's for brands and businesses. Also, instead of asking "friend" someone, users "like" a page to see their publications.



When you set up your Facebook page, you will notice that there are many options to customize it. You should add as much information as possible about your business, including your address, contact information, website, business hours, products, etc. It is also important to add a profile and cover photos that reflect what your business does.



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2. Publish regularly.

To use Facebook to promote your business, you need to do more than set up a Facebook page, use it and publish regularly.

"Post as often as you can and at least once a day," said Katie Campbell, social media manager at Fundera. "Your audience and your customers want to feel like they know your business and can relate to you."

While it is important to publish regularly, it is also important to publish quality content. Campbell suggests publications that share information behind the scenes and photos of their employees that showcase their products or services. This demonstrates his dedication to transparency and quality.

If you're not sure what your customers want to see, experiment. You can use Facebook's survey features to ask what they want to see or take a look at Facebook Page Insights, which helps eliminate guesswork when sharing.

Facebook Insights is free for each business page and shows valuable information, such as the number of people participating in each publication and the number of people who arrive.

3. Promote your page.

What is the use of sharing and creating great content if nobody sees it? Fortunately, there are ways to build a follow-up on Facebook. When you create your page for the first time, send invitations through Facebook to your current customers.



Traditional marketing techniques can also help you increase your audience. You must put a link to your Facebook page in your email signature and in your business cards. It is also good practice to include all of your social profiles on your website and any marketing materials you produce.



Put a coupon or special promotion on your Facebook page and ask customers to like your page to get the deal. If you create a simple and memorable Facebook URL, it's easier to promote it.

4. Involve your followers.

The new Facebook algorithm favors publications and the pages that create participation. Before posting something on Facebook, you should ask yourself if you will create a conversation. It is also important to remember that Facebook is a social networking platform, so it must be social.


"Companies must interact with followers by responding to comments, questions and concerns from customers," Campbell told Business News Daily. "Use your Facebook page for what it should be: a social site, know your customers' needs through surveys and responses to reviews."


The key to the committee is to publish quality content. Try to be friendly and talkative for best results. Keep timely updates and respond to comments and private messages.

5. Take advantage of the friends of the fans.

People are more likely to try something if their friends already use it.

"Social networking is the new 'word of mouth', you want people to be able to tag your business when they talk about you," said Cat Smith, owner of getting Social with Cat. "Your customers are your best advocates."

When customers interact with your page, your friends will see the activity in their news sources. You can also encourage more interactions through surveys and questions that followers want to answer.

Encourage customers to sign up for their Facebook business when they visit, offering a small discount for anyone who does. Verification allows users to notify their friends where they are. Organize a contest or sweepstakes and encourage users to post about your business.


You can also create special events and limited time promotions and invite your followers, who in turn can invite their friends.

6. Try the Facebook ads.

If you have trouble reaching users organically, try Facebook ads. Promoted Facebook posts resemble regular publications, but are very targeted and reach more people.


Facebook's tools are very effective and make it easy to target a specific audience. You can contact people who like your page or by location, age, gender, and interests. Because Facebook collects user data, you can direct your ad to those who are most likely to be interested in your product or service.



The platform also has an analysis tool to help you understand which ads generate interest and sales.