VIRAL MARKETING VIDEO: THINGS YOU SHOULD KNOW AND KEEP IN MIND.: This Is What Professionals Do
A simple framework to create a viral video
1. Think like a street magician
David Copperfield performs magic in front of thousands of captivated people who cling to each of his movements. Each track combines elements of storytelling with amazing visuals that generate anticipation until the final revelation.
A magic trick can last 20 to 40 minutes. And, like all great magicians, Copperfield is both an actor and a magician.
But he has the luxury of a committed audience. We, in the world of online video, face many distractions that can alienate our viewers.
2. be a purple cow
Seth Godin said it best. We did not notice a brown cow; There are a lot of them.
However, when we see a purple cow, we can not help but notice, and we can not avoid talking about it.
How often do you meet a purple cow?
Think of the typical video ad for a blender. Usually, we see blenders mixing the normal fruits and vegetables. Look at the speed and power, the ads tell us.
That is a brown cow.
But, when you see the videos of "Blend?" From Blendtec, you can not stop looking and you can not stop sharing.
3. Use high quality production
In 2007, when YouTube first published its list of the top 10 videos, many were accidental home videos made by fans and were never designed to have widespread appeal, said Kevin Allocca, YouTube Trends Manager.
"There are more and more people who know how to build an audience, how to use YouTube," said Allocca. "There are companies that spend millions and millions of dollars trying to create these videos."
In fact, the only video on the 2012 list that was not produced professionally was the controversial "Facebook Parenting".
So, if you're just starting out and you do not have a big budget, it's okay to start a little and produce a video on your own. In fact, Wistia has a great video on how to record a video with your iPhone.
4. Be incredibly practical
Another factor in the creation of a viral video is to provide practical and useful advice. It is one of the elements transmitted in Jonah Berger's book, Contagious: Why Things Catch On.
Moz (formerly SEOmoz) put together these fantastic graphics detailing that the "Usefulness" of an article increases the likelihood of it appearing on The New York Times email list.
5. Promote as a Kardashian
There is a little-known secret for your videos to be disseminated. It is a tactic that has existed for centuries, but very few people use it when it comes to video content.
The quality of a viral marketing video:
Make a funny and humorous video.
Most popular videos are the ones that are fun. But do not limit yourself to the point where you need to make the video fun, the key is to make it interesting and attractive. Any moving piece that evokes the emotional connection or the link with the audience is excellent, as it will attract people to share the video and make it viral. Do you remember the music video of Jizz in My Pants, if you can not see it on YouTube?
Attract visitors in a different way
It must offer people something they can use instantly after watching the particular video. As soon as you see what you are offering, you can instantly make the launch successful or simply provide the URL of your site to the final section of the video.
Go viral for the promotion of the brand.
Viral videos are incredible when it comes to using them for brand recognition. However, what is the use of making these videos when there are no sales? When you demonstrate some reason to buy your products and services, you will surely have a convincing and useful proposal.
Keep the videos short
It has been seen that audiences like short but clear videos, and because the attention lasts only a few seconds, it is necessary that the videos are attractive and short. Keep them convincing and in this way, the video will have more chances of going viral. You should also make sure that what you are transmitting is not only understandable to people who know your industry or are linked to it, but also to the masses in general. Therefore, it must have universal appeal and touch. On second thought, you can ignore this suggestion if you are creating an incredible music video or a trick you have never seen before.
conclusion
While we may think that creating a viral video is all luck, using the previous simple frame will produce the results you are looking for.
From Blendtec to fashion blogger Wendy Nguyen to GoDaddy, there are many companies that apply the above principles to create their own viral videos.
What you think? Am I missing a beginning? What is your favorite viral video? Share your thoughts in the comments below.
