Learn To (Do) HOW CAN SMALL BUSINESSES BENEFIT FROM FACEBOOK MARKETING WITH FACEBOOK FOR BUSINESSES! Like A Professional
How can small businesses benefit from Facebook marketing with Facebook for businesses!
1.37 billion active daily users.2,006 million monthly users.
$ 10 billion in quarterly revenue
$ 4.8 billion in quarterly earnings (as of November 17, Source TechCrunch)
Do these numbers attract you?
Surely they did ours!
With more than one billion users, Facebook is a giant with a huge reach. Whether you own a small business or a multinational, you simply can not afford not to be absent from this platform. It would almost be as if Nokia lost the smartphone car. And that is not exaggerated.
You need to find more than just friends on Facebook. It is only imperative.
Facebook has used its popularity to its advantage, has presented robust features that make it quite adaptable for different businesses. It's time for you to use Facebook to get business benefits. The answer is Facebook marketing.
Let me clarify this: No, the marketing of Facebook is not "so old" or "dead", I agree with Neil Patel, who talks about how marketers are those who fail in the fire or make mistakes and blame the platform. It is human and natural.
It is very important to know who to contact, when and how to propose it!
And the best part is that it is very easy to set up and experiment to see if it works for you or not.
There are essentially 2 ways to use Facebook for marketing, ads, and pages. If it was not obvious, they require completely different strategies.
• Facebook pages are like profiles that allow users to "Like" and "Follow" your page.
• Ads, on the other hand, would redirect to your site urging them to buy your product or service.
Facebook pages:
The goal of the Facebook pages is the creation of a brand: the interaction of the brand, the withdrawal of the brand and making the brand more accessible.Let's start with Facebook marketing hacks for the pages.
1. Get the correct basic design
- Profile image should always be your logo. Identify your page based on your profile picture. It is imperative that you keep it consistent.
-Cut the photo takes up much more space on your page. Have something attractive, artistic and attractive that communicates what your company does.
-Give all the necessary contact information in the 'About' section
-Allow a team to manage your social networks. You can also divide the roles of the page as an administrator, editor, an advertiser on Facebook
-It is also a good idea to verify your page (you can request it in the general configuration tab). It will surely make you look much more credible.
2. Be receptive, very -
At the core of Facebook's marketing is the client's (potential) commitment. The more committed you are, the more Facebook puts your page in the news of the users. It has been considered that this is the most important for the success of digital marketing. Participate in the comments section, publish attractive posts that push people to comment and, definitely, respond to all messages.3. Make attractive publications
Do not spam your audience.
Choose a publication frequency that works best for likes and comments. Ideally, 1-2 times a day is good.You could use the option to schedule publications for better consistency. Use technology such as Hootsuite or Buffer for programming.
The questions, contests, photos, and videos are by far the most attractive.
Use features such as publications that are highlighted and set to maintain an important publication at the top as you continue with other publications at regular intervals.
4. Share testimonials-
Share how your customers feel works wonderfully through a personal medium like this. They are more likely to resonate with its authenticity.
5. Facebook ideas
This is your holy grail to understand what is working and what is not. This tab will track your reach, commitment, likes, clicks, and actions.
6. Call to action (CTA) -
One of the biggest reservations for the effectiveness of social media marketing is the conversion of popularity to real sales. The CTA tab on your page allows you to urge people to do something. This could be buying something, making a donation, etc.
