Is email marketing still valuable? : That is why email marketing is so important for companies of any size.
Is email marketing still valuable? : That is why email marketing is so important for companies of any size.
Before companies started experimenting with virtual reality marketing. Before having a Facebook page it became an essential part of your marketing strategy. Before interactive webinars were an option, email was the new progressive marketing technique that everyone wanted to implement.These days, email can seem like a marketing dinosaur. With all these new and brilliant options to choose from, is email still a viable strategy?
The short answer: absolutely. If you want your message to reach as many people as possible, the email has the largest potential audience.
A 2015 report projected that by the end of 2019, the number of email users worldwide would exceed 2.9 billion. That is a great potential audience.
Most of us use email every day, if not every hour. But with spam filters, automatic mail sorting and inboxes with too much information, is anyone paying attention? Another report from the same organization found that more than 3.7 billion emails are sent each day.
The audience is huge, but so is the competition. In addition to promotional emails, your recipient also receives work emails, personal messages, updates from social networking sites and incredible offers from Nigerian princes. Although the latter is becoming less common as phishing scams become more sophisticated.
Even with all that noise, internet users like email. According to the 2017 Adobe Consumer Email Survey Report, email is still the preferred method of communication in the workplace. In addition, 61% of people said they would like companies to contact them by email. Great true
The capture? They want those emails to be informational instead of purely promotional.
WHAT IS E-MAIL MARKETING?
The simple answer: email marketing uses the medium of email to market to customers and potential customers.
Of course, it's more complicated than that. An email marketing campaign is a multi-step process that includes the creation of a list, the development of a message, the establishment (and adjustment when necessary) of a program and the creation of a sales funnel.
If all this sounds like a lot of work, it's because it is. First. But once you have it all in place, the ROI is worth it. According to a survey conducted in 2016 by the Direct Marketing Association and demand metrics, email offers an average return on investment of 122%. The most recent numbers are hard to find, but conventional wisdom says that while those numbers may be declining a bit, email is still a big blow in the world of marketing.
Like any other marketing strategy, your results are as good as the effort you put into it. We have all received those terrible marketing emails that make you press the button to cancel the subscription and wonder how you entered your list in the first place.
Those bad examples usually suffer from one or more major flaws. The worst offenders are generic or irrelevant. If you are single, have no children, and have an income of $ 60,000, emails that promote babysitting services are not likely to attract you.
Other flaws include confusing or spam-like subject lines, spelling errors and confusing words, and the cardinal content of boring sin.
HOW CAN YOU IMPROVE YOUR EMAIL EMAIL?
You know what a terrible marketing email is like. You have deleted enough of them in your time. But what about a great marketing email? How to take a campaign just fine and make it great? That's a little harder to put your finger on. Here are some email marketing tips that can help you get the most out of your email marketing campaign.
1. OPTIMIZE FOR MOBILE
As of 2017, people were more likely to check their emails on a mobile device than on a desktop computer, according to a study conducted by ReturnPath. Then, if your email is not optimized for mobile devices, you risk alienating the recipients. That could present serious obstacles since the influence of mobiles is growing.
Fortunately, the main email marketing platforms such as MailChimp, Constant Contact and ConvertKit offer templates for mobile devices.
2. EMOJIS IN SUBJECT LINES (COULD) TAKE AT HIGHER OPEN RATES
According to an Experian technical document, subject lines that include symbols are more likely to open. Around 56% of the brands experienced an increase in opening rates thanks to the emoji. The same document reported that the use of emoji will not send it to the spam folder.
Even B2B marketing emails can use emoji. Just be careful to choose something that will help you excel in the right way. Your reader is likely to misunderstand a whole series of symbols, but a single meaningful emoji can help differentiate your email from a spam wall.
3. TUESDAY IS THE BEST DAY TO SEND EMAIL
Several studies of some of the industry's top names, including MailChimp, Hubspot, and Experian, say Tuesday is the best day to send an email. The next best day? Thursday.
So, if you're sending two emails a week, point to a Tuesday / Thursday schedule. Exactly why this is the case is for the debate, but it seems safe to assume that people are too busy to handle non-essential emails on Monday and Friday they are trying to close the week's work and postpone reading. Or they have already left, at least mentally if not physically.
4. MAKE IT USEFUL
Nobody likes to be sold. That's why content marketing is rising above traditional marketing techniques. Then, when creating an email or a series of emails, maintain a content marketing mindset.
People do not mind a quick sales pitch as long as they are surrounded by useful information. If you show them that your emails are useful, the recipients will continue to open them and open a line of communication for you.
5. INCLUDE THE VIDEOS!
One of the most effective ways to share useful information is through videos. It is one of the easiest forms of marketing for users and it is entertaining.
By adding a video to your email, it will stand out in a sea of ?? text and increase participation rates. Just remember to keep them short and entertaining.
Perhaps most importantly, if you host your video on your website, each click takes visitors directly to your site. Which is exactly where you want them to be.
THE BEST VIDEO PRACTICES IN THE EMAIL
You may not judge a book by its cover, but you absolutely judge an email by its subject line. Notify the recipients that they are going to treat a video by mentioning it directly in the subject line. It is the first thing your recipient sees.
Now the question is, to embed or not to embed. Advances in email technology have allowed him to integrate a video directly into his email. However, just like resurrecting dinosaurs from the Jurassic period, just because you can do something does not mean you should do it. If you insert the video, the recipient's email client has to admit it. In addition, the main objective of an email is to move the recipients to your website where, hopefully, you can make a sale. If you give them the video in the comfort of your living room, what is your incentive to go to the theater and pay $ 15 for a tub of popcorn?
Then, instead of embedding, link a static image in your email to a start page enabled for automatic playback on your website. That way, recipients watch the video and land on their website with a single click.
Choose a static image that is interesting and attractive even if it is not the first frame of the video. Overlay a play button to make it clear that the video will play if the recipient clicks on it.
To maximize the chances of your recipient playing the video, include a brief description or introduction in your email. Give them an idea of ?? what they will get if they take the time to click.
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If you are ready to maximize your email marketing results by adding a video, contact us today for a free quote. We will help you to record a video or a whole series.
This is the reason why email marketing is so important for companies of any size
Virtually every company in the world these days engage in some form of email marketing.
It has existed for many years, but even with the development of widespread social media marketing, the marketing of viral videos and other forms of advertising, it continues to have unparalleled efficiency.
But why is this?
Everyone has at least one email account. Literally. Everyone you know.
And I know for sure because you can not create a social network account or basically register for anything on the Internet, without providing an email address and verify it. Therefore, even though nobody seems to send emails to each other, the fact is that all emails are something that we all deal with, for updates, account management, and other similar things.
This is where email marketing comes into play. It's a great way to reach potential customers and retain loyally and repeat customers by staying in contact on a regular basis by email.
They will always end up seeing the messages, and it has a success rate such that nothing even comes close. Almost all companies have their own subscriber mailing list, and for a very good reason.
1. Helps you keep in touch with your audience and main clients
They allow you to keep both existing customers and new potential customers informed about what is happening with your business, new promotions, etc. In addition, most people on your list will have already done some business with you in the past, so they are already predisposed to have some interest in your updates. And it helps with the commitment of customers in general.
2. You can reach customers in real time since most people today open their email on a mobile device
In addition, it has been shown that well-designed marketing emails turn very well into mobile devices.
3. Emails feel more personal and attractive than other Internet messages
It is almost hard to believe that we have actually received emails for approximately four decades. It's really in our DNA for now. People tend to respond to emails in some way (with some action on their part), and this is a great opportunity for companies to look for new subscribers, customers, and regular customers as well.
4. Email marketing is one of the easiest types of online marketing to measure in terms of performance and results.
This provides the e-commerce operator with an enormously valuable tool to obtain almost real-time data on its conversion rates, click-through rates, subscription rates and cancellation of subscription, etc.
That means getting a better view of what works well, what needs some modification, and where you should focus your marketing efforts to make the most of your campaigns.
5. Actually, it is very affordable.
Although some people may intuitively feel that social networks (by virtue of being free to users) should be the cheapest way to market on the Internet, it is not true.
Facebook marketing, for example, can cost quite surprising, especially for a company that starts with a tight marketing budget. Not to mention Google Adsense and similar services, however valuable they may be.
However, with email marketing, the cost per conversion is literally just cents per dollar, depending on the marketing plan of your choice. But in general, it is one of the most affordable ways to reach so many people in a short period of time and, more importantly, keep that list constantly growing. That is what sellers should focus on, anyway.
6. You can use targeted campaigns to reach different types of people, in relation to your relationship with your company or service
For example, it is possible that some subscribers on your email list have already purchased it and, therefore, would direct a specific type of message to those people, in order to get as many of them as possible to become regular customers. On the other hand, other subscribers might still be considering whether to buy or not or whatever the case may be.
To address this diversity, and to make the most of your marketing efforts, you can create what is known as shoppers, through your email marketing service, to target specific campaigns of certain types of customers, among others. This can be very beneficial in the long term.
7. Email marketing is a better way (than social networks, for example) to generate brand awareness on a more sustained level
Since a certain degree of commitment is required for someone to register to receive email updates, instead of simply clicking on "like" something, that gives you a better idea of ?? how many people are realizing their brand. After that, you can take advantage of that initial interest by providing exactly the type of content, updates, and information that the specific profile or segment within your customer base may be looking for. More often than not, that's what you finally get conversions.
