20 INTELLIGENT EMAIL MARKETING TIPS THAT BLOGGERS SHOULD KNOW

20 INTELLIGENT EMAIL MARKETING TIPS THAT BLOGGERS SHOULD KNOW

As a blogger, you have a natural gift for the written word. You know how to entertain, educate and inform your readers about a variety of topics. That ability to express thoughts with eloquence is very sought after in a time when the human element is part of what makes companies stand out.

Have you ever thought about using your skills outside of the standard blog format? We are talking about email marketing for bloggers, of course. From the first word of the owner to the shipping signature, the content of an email must be perfect. You have to connect the reader and keep them reading until the end.

For the best email marketing for bloggers, we have compiled these 20 practical tips. If you want to get information on the best email marketing service for bloggers or how to improve your email writing skills, this list is for you.

Reuse your old content

Do you have a post you wrote that went viral? It may have appeared on your own blog or maybe on a client's blog. In any case, tons of views, actions, and comments were accumulated.

If you want to capture the magic in a bottle, so to speak, try to reuse your previous content! Then you can center your next newsletter by email around the article.

There are several reasons to reuse its high-performance content. The first is that you can fill any space in your editorial calendar. As any writer knows, gaps occur. Maybe you're sick or busy with other projects. Sometimes you get hit by a good case of blocking the old-fashioned writer. The redesigned content buys you an additional week or two.

You can also reintroduce great content with a reused item. Think of all the movies that are being remade today. What is the point of doing it? These remakes get a new audience hooked on an old classic. Your redesigned content does the same.

Finally, according to OptinMonster, it is possible to increase the traffic of organic search engines and the traffic of sites with redesigned content.

Whether it's a short publication that you want longer or a publication of the list with new examples, get to work rethinking part of your own content.

Autoresponders are your friends

Another great blogging email advice from blogger is to use autoresponders. Specifically, we recommend creating a series of automatic response emails for your audience. These can be sent weekly or every two weeks, and contain all their content tied in a small and beautiful tie.

If you have an offer with multiple pieces of content, the autoresponders are also useful. Take a look at what we want to say next.

By presenting your content like this, you give people a reason to subscribe. If you are giving away all your best content on social networks or on your blog, then there is no incentive for a reader to subscribe to your e-newsletter.

Speaking of simply giving away your best content.

Offer content updates behind the doors

If you have not used content updates, your whole world will change. When it comes to email marketing for bloggers, this is one of the most valuable tips to have in your arsenal.

According to Backlinko's Brian Dean, when he started implementing content updates, his conversion rate increased by 785 percent. It went from having an insignificant rate of 0.54 percent to one that was almost five percent.

The best part of the content updates is that they are so versatile. They can include almost any content, as long as it has some value. Maybe it's a list of resources, a short course, several chapters of an electronic book or a previously unpublished case study.

You are not giving away this content for free. Well, technically you are, but some exchange is happening. To obtain the content, your reader must enter their email address. That's.

The reader is happy because they get high-value content. You're happy because your list of email subscribers keeps growing.

Content healing adds value to emails

Here is another useful tip for those busy weeks or times that the writer's block is suffering: send a newsletter via email with curated content.

This is not your own content, but rather an information and Internet news that attracts your customer base. To choose what content would be ideal for healing, follow these guidelines:

Newer is better It does not have to be a breaking news, although that's the best.

The content you share must be in line with your industry or niche.

Everything you share should provide value. The content must inform, educate or entertain its readers.

If you decide that you want to customize the content of a future newsletter, we recommend that you plan ahead. Analyze the latest industry news that is coming. Mark or set aside the most valuable content.

Not only are you sending your readers a giant list of links. You should also share your own thoughts and opinions on the latest news from your industry.

Use the software for the best email marketing for bloggers

Manage contacts, write emails, track opening rates/clicks.there is a lot to do in the field of email marketing. To facilitate your work and your life, use marketing software by email.

We recommend our own software here at. Our email marketing software includes the design of drag-and-drop electronic newsletters (with rich HTML format and innumerable email templates to choose from), automation, contact management, audience segmentation and tracking of results.

Another piece of email marketing software that is compatible with bloggers is Drip. Although it is more expensive, you can send unique emails, create email campaigns, manage multichannel marketing, automate the use and design emails through the Drip email creator.

Do not ignore automation

Previously, we mentioned and Drip as two amazing software pieces for bloggers looking to improve their email marketing. Both platforms have automation services, and yes, you should use them.

As a writer, you specialize in the human element. You may be afraid to give up control to automated software because you believe that the human element will be erased, but it will not be. Trust us. You can still customize and personalize emails your way, but the email automation software configures everything for you. It also sends emails so you can take a much-needed computer break.

Become a reliable email sender

If a tree falls in the forest and there is no one around, does it make a sound?

I could write the most compelling and attractive emails on the Internet, but if there is no one, it does not matter. You are not making a sound either.

There have been countless studies and articles about the best days and times to send emails. The truth is that there is no specific moment that is going to deliver consistently impressive results every time.

That said, according to the most recent data (Spring 2018) in OptinMonster, earlier in the day is better. Take a look at these tables to see what we mean.

Before lunchtime, it seems to be a popular time to open emails. This makes sense. Most people are about to fall in the morning and kill time until lunch. Afternoon, the participation rate decreases steadily as work ends and a person's personal time begins.

As for the best day to send emails, it is a bit more specific. The studies that OptinMonster shared agreed that Tuesday or Thursday is their day.

Do with this data what you want. Regardless of the day and time, you decide to send your emails, be consistent. In this way, your readers always know when to wait for their last delivery.

Make sure your emails are optimized for mobile devices

You are a writer, not a graphic designer, we know it. Still, you can not let mobile optimization slide between cracks. A Campaign Monitor article this year found that not optimizing your site can seriously hurt you.

How? It is no secret that the use of the mobile Internet is at an all-time high. Campaign Monitor says that, compared to desktop usage, there were a three times higher rate of email usage on mobile devices. If your site is not optimized, most people (52 percent) will not buy anything that they sell.

Well, that is, if it ever reaches that point. The majority of email users in the study said they would get rid of an email almost immediately (less than three seconds) if they saw that it was not optimized for mobile use.

This is the same as sending your emails at 6 am on a Saturday. If your content is excellent but your methods are not, it will not reach your maximum audience.

Do not ignore your subject line

We would say that, above all, your subject line is the most important part of your email.

Do not you believe us? HubSpot has some statistics to support this claim:

The subject line is enough to convince 35 percent of people to click on an email.

Emojis are welcome in e-mail subject lines today. Those companies that used them experienced an increased opening rate of 56 percent.

Between 2015 and 2016, emojis appeared in emails at a rate of 775 percent.

Maybe your company is the type that loves a good emoji or prefers to add a person's name to the title of the email (this is also effective). Just pay attention to your subject line, since it is one of the best means to open your emails.

Oh, and do not be discouraged just because you have email subscribers. You are always competing for attention. Your client, on average, receives more than 120 messages a day. Why should they open yours? It all starts with a good subject line.

The video is a great element to add to your emails

According to the Animoto video marketing resource, including videos in your email can reduce subscription drops (26 percent) while increasing click-through rates (65 percent) and opening rates (19 percent).

Somehow, we are still at the point where not all companies are implementing videos in news bulletins by email, although that will not last much longer. That means the market is not saturated yet and your video can have an impact.

As a blogger, you are probably adept at script writing. Why not transfer your skills to a video medium? The videos are easily digestible and are more likely to be seen. A WordStream article from 2018 found that people watch many videos. For example, on a daily basis, YouTube users will collectively enjoy more than 500 million hours full of content.

It spreads beyond just YouTube. Weekly, almost half of the respondents (45 percent) said they would spend an hour or more watching videos on YouTube and Facebook. Even on Twitter, the video is widespread. WordStream discovered that 82 percent of respondents would see video content on that social media platform.

Maybe you can increase the content of your newsletter with video or make a quick clip that recap the recent content. No matter how you do it, just make sure you're using the video.

The promotion is key

Speaking of Facebook, Twitter, YouTube and the like, that brings us to our next point. You have to promote yourself, and social networks are one of the best ways to do it.

If you are not publishing regularly on social media, that is the first thing that should change. While your goal is to get more subscribers, that may not be your main focus. You have to give people a reason to want to subscribe.

By sharing viral, entertaining and/or informative content, it shows them that you can provide value. This content may be yours or someone else's.

With time and regular and high-quality publications, your tastes and followers will increase. That's great and all, but how do you get these "likes" and continue to translate to more email subscribers?

One tactic you can try is to embed an email registration form on social networks. This is possible on Facebook, as in the following example.

Your followers can subscribe to your email newsletter without having to leave Facebook. That makes it easier for them to subscribe, which increases their chances of doing so.

Show your guest posts

If you have allowed others to write guest posts on your blog, you have probably also written on their sites. This is how a good association of guest blogs should work. Instead of displaying all the guest articles on your site (which your audience has already seen), share your own guest publications in your newsletters by email.

Although sure, you are redirecting your audience to another person's site and, therefore, you give traffic, it is assumed that the publications of the guests are mutually beneficial. You will compensate for the traffic.

Do not be afraid to add links in the body of the email
 

How many links does it include in the average message? You can refrain from adding too many because you do not want your email to be accidentally classified as spam.

You could be doing a disservice. A 2014 Campaign Monitor article discovered that your clickthrough rate may increase when you add more links. If you only include one or two, you could see a 55 percent drop in the subscription rate. Oh.

This does not give you permission to start messing up your email bulletins with useless links just to have them. Campaign Monitor was very clear in its article that each link must be unique. I'm sorry, but linking to your product page five times will not cut it.

In addition, there is definitely a limit. You must maintain the range of 11 to 15 links by email to see the results (at that time, the clickthrough rate is 17 percent).

Dominate the CTA

Calls to action or CTAs are often displayed as buttons, but they can also be written. Since you are a word creator, writing CTA should not be too challenging.

You know that shorter is better for CTAs, but sometimes it's okay to flex your creative strength a bit. Take a look at this example of author and productivity expert Darius Foroux.

It is a CTA of long paragraphs. This will not work all the time since it requires a lot of attention from your client. The text in bold and colored are the most important parts, with the short paragraphs that support the statements.

Get conversational

"Commitment" and "parenting" are two words that you hear a lot in this blog and other marketing sites. They are much more than just buzzwords, but rather ways to connect with your audience.

It's not just a one-time deal, either. To keep your subscribers happy and interested, you should contact them. Now, this means answering as many comments on social networks and blog posts as time allows.

Besides that, you can also write conversationally. Read this email to get an idea of ?? what we want to say.

How intimate is that email? It feels more like you're talking business with an old friend than with someone trying to sell you something. This writing style not only nurtures your relationship with subscribers but also fosters a sense of trust.

Check you're from the field

Here is another small but effective way to build trust: look from your field. Where do the emails you send come from? Will the name in the field of origin be yours or your company's? It is better if it comes from a person.

Give away things

During all this time, we have been talking about how you should provide some free content but save it for you. Now we are changing our touch.

Gifts and gifts are sure ways to attract attention to your blog/presence on social networks. Everyone loves free things, and if you have it to offer, you will generate interest. You can organize a contest if you are that kind of company. If not, you can always give free content.

For an example, check out Wonderlass. This site for creative entrepreneurs and bloggers was founded by a woman named Allison. She knows what she is doing because when you log in to her site, this is the first thing they greet you with.

Yes, it's an offer right outside the door. Obviously, it's free and can help you boost your own online business. Who could let something like that happen?

Here are some tips for gifts

Make sure the gift is aligned with the interests of your audience.

The offer must be of high value.

It is fine to provide a fragment of something, be it some chapters of an electronic book or the first half of a long study. This encourages the user to subscribe to get more.

Write creatively

Part of what makes blogs so good is that you can write in a creative but concise way. You can use your imagination while staying on the facts.

Do not save this form of writing only for your blog. Creative writing also has its place in newsletters by email. What sounds more interesting to read? A dry copy of masked sales copies like a newsletter or a true story? We believe you know the answer.

In case you do not, here are some statistics of the Maildocker transactional email platform: telling stories in brands is very desirable. The majority of people (80 percent) wanted less dry emails from businesses. The majority (66 percent) also craved stories created around real people.

Implement RSS feeds

You want to make it easier for your most avid readers to continue enjoying your content, right? Of course! An RSS feed does the job very well.

Follow the basic design rules when making your RSS feed button. Hold the button on the fold and see what colors you choose.

Here is a basic but nice one to use as a reference.

Test A / B

If you run your own blog, then the A / B tests should be familiar to you. Whether you add a pop-up window, a video, a button or any other element of the above tips, you should A / B test them all. While each of the tips we share promises higher conversions, the results may vary. You want to make sure that what you are doing works for your business.

CONCLUSION

Email marketing for bloggers does not have to be a struggle. If you are not reaching your full potential, read the 20 previous tips. They are jam-packed with email marketing tips from bloggers that adapt to their unique position in the industry. Now you can strengthen your weak areas to see more subscribers and customers!

Why should smart bloggers focus on email marketing? Examples

If there is a piece of advice I would give to my younger self as a blogger, that will be the focus on email marketing. Create a targeted email list and do not miss the opportunity to include your readers in your email list.

Every time I meet budding bloggers, I often find them asking questions like:

How do I get traffic to my blog?

How do I earn money with my blog?

And many more similar questions for newbies, but in the end, everyone wants traffic and money. If you also feel the same, it is your moment to understand the power of email marketing.

I started email marketing in the later stage of my blogging career. This is one of the biggest regrets I have, as I now realize the real importance of an email list. For years, I used Feedburner to allow my readers to subscribe to blog updates, which now seems like an error. Having a professional tool helps in many ways. As:

You control when to send newsletters by email.

You can set up a follow-up email and new subscribers will receive an email automatically.

You can customize the email using the recipient's name. Personalization is the most powerful aspect of email marketing.

You can export your email list and use it to redirect.

Before delving into this topic, let me share some of the benefits of email marketing for a blog.

You can contact your subscriber at any time. Everyone reviews the email, and that is the power to have their readers on the list.

You are the owner of the readers and do not confuse me with the word "Own". I say it in the context of reaching them. I have more than 1 million followers collectively in my G + profile and in the ShoutMeLoud Google Plus page. I have more than 62K followers on the Facebook page of ShoutMeLoud. The sad part is; I can not control who will see my updates. There are times when I want specific publications to reach all loyal readers, and I could not do it with social media marketing. With the email marketing tool, I am writing directly to them.

The traffic I receive from the explosion of email is quite high, and the publications are being viewed by highly specific people. Here are the statistics of my email marketing software (use Aweber), and I have more than 5K + highly specific users on my email list.

If you perform the calculation, all open emails were opened by more than 1200 people (25%) and the CTR in the links varies. Since I'm doing email marketing gimmick, I could see the full potential here.

You can also put people on the waiting list before launching something new. Having a landing page before launch could be acquiring readers, customers before launch. So far, 618 people are subscribed to the ShoutUniversity newsletter, and once it was launched, I have a list of 618 very interested readers, interested in launching the course. Even if the conversion is 5% of that list, there will be 30 people who sign up for the paid membership program. Which means around $ 6000 in direct income.

The practical implementation of the email list is unlimited, but the problem here is: Your email list should be directed, and your electronic newsletter should interact with your subscriber.

With the growth of the mobile web, email marketing has become more important. Previously, people wait for their child to leave their system to check emails. Now, everyone has access to emails in the palm of their hand and, according to the Always-Connected survey:

Challenges before and during the use of the email marketing tool:

One of the biggest problems I faced when starting with the email marketing tool is to understand the tricks and techniques. I signed up with Aweber and took a long time to add the email subscription form. The problem was adding a beautiful looking email form on the blog. Thanks to the advance in WordPress ecosphere Plugins, we now have several add-ons to do all this for us.

Another important challenge is sending attractive emails to your subscriber. Many sellers suggest that you try your email list to sell things, which is not the right way to do it. Your email list is the most important asset of your blog, and all subscribers are people who love your blog. These people are also defenders of your brand, so your goal should always be to give them something extra.

If you are looking for cheap solutions, I will suggest that you do not focus on email marketing. But if you are one of those smart bloggers, who understand the importance of the email list, you should start investing in the right tool and the right techniques to make the most of it.

From my experience, here are the best tools you should use at this time. Depending on the budget, you must choose one.

Aweber (starts with 30 days of free trial).

Bloom by Elegant Themes or OptinMonster Plugin (use either of these to add the email subscription box to your blog).

Leadpages (Use it to create high conversion landing pages on your blog). I have purchased a two-year license for $ 1000 and can start for only $ 25 per month.

Even if you are not ready to invest a lot, I will recommend that you take a free trial of Aweber, follow the guidelines below to create your first list and start including people on your email list.

In the next 30 days, send two emails each week and you will be surprised to see the commitment.

Are you using email marketing for the growth of your blog? What are the challenges you are facing? Would you recommend the next bloggers to focus on email marketing?