How to use Facebook to attract more traffic to your blog posts
How to use Facebook to attract more traffic to your blog posts
Do you want to direct more Facebook traffic to your blog?
Do you wonder how to optimize the content of your blog to get visibility and reach?
In this article, you will discover a five-step plan to promote blog posts on Facebook.
# 1: Write a Facebook post to attract people to click
Publishing a publication on Facebook that people want to read is easier said than done. However, most of the Facebook posts that capture the attention of people in the news service have the same qualities: a catchy headline, a design that immediately draws attention and a text about the image that makes you want to read all the article
If you achieve these three points, you increase the chances that your publication will attract more traffic to your blog.
Pique of interest with the title, text, and description of the link
When you add the URL of a blog article to a Facebook post, Facebook automatically extracts the title, image, and description of the link from your blog. So make sure that your blog articles contain a solid title and a meta description before posting them on Facebook.
In this Buffer Facebook post, the article header uses a number and its promise ("can be implemented today") is highly actionable. The text of the publication mentions an impressive number (1,300 million) that will surely attract the attention of people. In addition, the fire emoji at the end of the post adds personality and emphasizes the previous exclamation point.
Call attention with visual appeal
Not all publications promoted on Facebook have a title and a link description. Sometimes companies publish publications that include a large image and a copy above the image. Publications with large images can increase visibility because they take up more space in the news.
For example, HSN uses this high photo collage to promote a blog post with festive themes.
Tip: Use large images in your publications to share infographics and graphics. Do not forget to add a link to the full blog article in the text. Otherwise, people will not be able to access your blog.
A carousel publication is another interesting format that you can use to share several blog posts at once. You can add a different URL to each image in a carousel publication; simply hover over the image to find a link icon and change the URL.
If you want the design of your Facebook post to get extra points for creativity, use a GIF like MailChimp in this example:
# 2: Optimize your publication for organic reach
When you are satisfied with your Facebook post, you are ready to post it. If you share it when most of your fans are online, you have a greater chance of getting many "likes" and a high organic reach.
To see when most of your fans are online, navigate to the Perspectives page and select Publications. Here you can see the days of the week and the hours of the day with the greatest potential to reach your audience.
As you scroll through the page, you will see individual publications and their publication time. After publishing five Facebook posts at different times of the day, you'll have a good overview of which publishing times work best.
If you want your Facebook post to reach more people organically (for free), ask the members of your team to like it and share the publication. That way, your publication could already appear in the news sources of hundreds of people.
# 3: Increase your publication to fans or a personalized audience to generate social proofs
The next step to promote your blog is to promote your publication on Facebook. Go to one of the two audience groups: people who like your page and their friends, or people who have previously committed to your page. The promotion of your publication to one of these audiences first generates a social proof that it is worth sharing with your publication.
To target people based on the commitment of the page, you must create a personalized audience. In the Facebook Ads Manager, go to the Audiences page. Then click Create Audience and select Custom Audience from the drop-down menu.
Next, click on the Commitment option and set up the advertising audience to address the people who have committed to your page.
When you configure targeting in your enhanced publication, choose the custom interaction audience you just created.
It is also necessary to establish a budget and the duration of the promotion. You do not need a big budget to start increasing your Facebook posts. Try setting up a one-day promotion with a budget of $ 20 and if the promotion shows good results, extend it for another 3-5 days.
If you want to reach a large audience, you can increase your publications with much higher sums.
# 4: create an advertising campaign to target a wider audience
Once you have collected some "likes" and "share", wait a few hours for the results to arrive and then expand the audience of your promoted publication. If audiences see that people have already approved their Facebook post by liking it, they are more likely to trust you and click on your article. After all, would you be more inclined to click on a Facebook post without Like or 30 Like?
Target audiences with high return on investment
To expand the audience of your promoted publication, try to target these high-return Facebook investment audiences:
Blog readers who previously visited your articles on a topic similar to the one you are sharing.
Clients where you need to stay involved through education about current products or topics and content
Warm potential customers in your marketing funnel who need a little push through your blog to make a purchase.
People interested in the topic or topics related to the article in your blog.
If you plan to address an interest-based hearing, keep in mind that you are targeting a cold hearing. To improve your chances with this audience, start with a little research. Use Facebook Audience Insights to see what interests your main audience has and develop your audience based on interest from there.
Create a campaign in Facebook Ads Manager
Although the enhanced posts option allows you to promote publications more quickly, as you expand your audience, you will need additional options available only in the Facebook Ad Manager.
Specifically, when you set up new target audiences for your enhanced publication, you can not separate your budgets depending on the audience. To solve this problem, go to the Ad Manager and create an advertising campaign to promote your blog article.
You can easily set up a new advertising campaign and select the Use existing publication option to include the publication on your Facebook page.
By setting your promotions through the Ad Manager, you can optimize the placement of your ad; promote the same Facebook post to multiple audiences at the same time; and optimize the publication of your ad for reach, clicks, and conversions.
# 5: Evaluate the results of the campaign
After running a Facebook promotion for a while, check how well it is working.
If you look at the Boost Post report on your Facebook page, you may see a limited set of campaign metrics.
This report omits many important metrics that need to be tracked, including:
The click rate of your promotion.
The cost per click of your promotion.
The average time people spend on your blog.
The number of pages that people see during their visit to your website.
The number of conversions, such as subscriptions to newsletters.
You can find most of these metrics in the Facebook Ads Manager. To see all the relevant metrics, click on the Columns drop-down menu and select Custom columns.
In the Customize columns window, select the check boxes for the data you want to include in your ad reports.
To see the average time on the page and the number of pages visited, check your Google Analytics reports.
When looking at the results of your promoted publication, your past campaigns are your best reference point. Are the clickthrough rate (CTR) and cost per click (CPC) of your last blog post promotion higher or lower than in previous publications? If your Facebook post offers many conversions and involves people at a high rate, you can extend the campaign to run longer.
conclusion
Sharing articles from your blog on Facebook at the right time for the right audience will significantly improve the reach of your publication. If you can also write a compelling copy and use a striking design, you are bound to succeed.
What you think? Have you tried any of the tactics shared in this article? Do you plan to adjust your approach based on this suggested framework to promote blog posts? Please share your thoughts in the comments.
