How I Improved My HOW TO TAKE ADVANTAGE OF YOUTUBE FOR MAXIMUM BRAND EXPOSURE In One Day
How can I increase brand awareness using YouTube? Brand awareness is one of the most nebulous and difficult to measure components of a digital marketing campaign. It is also one of the most important. Strong brand awareness keeps direct traffic and referrals to your site and keeps your customer base compromised with the brand passively. your life experiences
Using Youtube is one of the best ways to increase brand awareness and, if you do not make the most of it, you may be missing a great opportunity. YouTube is not only one of the most popular websites on the Internet, but the figures of commitment to video content, in general, make it an extremely dense medium of value.
Do not worry, I will show you all the key points you need to address so that your video content is published on Youtube as well. There may even be some examples of brands (large and small) that have made the most of the platform!
Throughout the last decade, YouTube has gone from being a garage-based operation financed by angels to one of the largest sites on the web, with more than one billion unique visits every month. There are many other statistics available that show the enormous enormity (and, therefore, a huge potential) that is within YouTube:
Only mobile users count for one billion visits every day.
Nearly 100 hours of video content is loaded each day.
More than 6 billion hours of video can be viewed in a given month
There are millions of subscriptions that happen every day to several YouTube channels.
More and more users are "disconnecting" every day and moving away from cable television and digital platforms such as YouTube.
As you can see clearly, there are a lot of users on Youtube; This means that there are a lot of opportunities to increase awareness of your brand through this channel.
There is also a large amount of data that supports the notion of video content as one of the richest means of value that it can produce.
With the age of digital video, every day increases speed, it is better than you learn to run a successful Youtube campaign before it is too late.
Actually, the content of marketing on YouTube is not very different from the marketing of its content anywhere else, apart from the nuances that come with the video content, the most important principles remain the same:
Create high-quality content that is relevant to your audience or buyer's staff
Inform, entertain and persuade
Leave shocking calls to action in your video content to push potential buyers into your funnel
Keep the message and style of your brand throughout the video and the page you are on.
It is not set to be published regularly and then published erratically, usually, if you are investing in a YouTube channel, there is an expectation that you will publish content regularly there.
There are also some things to think about that are a bit more Youtube specific (and can also generally be applied to other video hosting platforms, such as Vimeo):
Youtube videos are well located within the general Google search and YouTube also has its own internal search that may not match the same keywords as Google's, it is very important to keep this in mind when trying to perform SEO for your channel from YouTube.
Make sure that while you are building your community on YouTube, you are integrating this community into your larger brand ecosystem by providing many forms (even the most subtle ones) through which you can move from YouTube to other parts of the ecosystem, such as your own website. or other social media pages.
Take advantage of audience retention reports provided by YouTube, which may allow you to refine and adapt your content if you correctly interpret the data provided.
I know that moving to a new platform can be intimidating, but when it comes to YouTube there is nothing to fear, as long as you have a clear goal in mind and a solid foundation for your marketing funnel. There are countless success stories when it comes to companies that use YouTube to grow their brand.
In fact, they are not just great players either: there have been some great success stories of small businesses that gained a lot of value from their brand by taking advantage of YouTube.
Honda and the Type-R concept video
Honda recently released a video that will probably lead to a good number of imitators in the future, it's that innovative. Check it yourself in the link provided above, it really is something special.
While there does not seem to be any view metrics linked directly to the video page if you simply search the URL https://www.youtube.com/user/HondaVideo on Google, you'll see tens of thousands of results linked to the URL, many of which refer to the video of the Type-R concept.
While for big, well-established brands like Honda, these types of video are almost more about how to keep the brand in itself for their potential customers, YouTube marketing can also launch brands from a new apartment company to the company's most big in its vertical. - if it is handled properly.
Hello, Flo is a monthly tampon delivery service that for the last 18 to 24 months has grown from an apartment-based startup to the most dominant player in your niche, by far. In fact, its growth has been so explosive that it has even completely eliminated some of its previous competitors.
First, the pair of videos released by Hello Flo are pieces of genuinely high-quality content. Before its recent rebranding, Hello Flo specifically targeted parents of girls who were about to experience their first period, or who had recently started as well.
Her videos were directed directly to this audience through the two children as a proxy to reach this buyer, as well as appealing to the memories of the growth of the status of a woman that the buyer himself would have harbored.
The result? Almost 40 million visits between the two videos, only from YouTube. Through two short videos, Hello Flo was able to increase the knowledge of its brand to a size that literally hid the sun from its competitors.
The functions of the main news media, social networking sites and countless online publications such as Buzzfeed further boosted this campaign, without the people of Hello Flo having to do or do additional work. That's exactly what professionally produced and produced video content can do for you on YouTube.
Using Youtube is one of the best ways to increase brand awareness and, if you do not make the most of it, you may be missing a great opportunity. YouTube is not only one of the most popular websites on the Internet, but the figures of commitment to video content, in general, make it an extremely dense medium of value.
Do not worry, I will show you all the key points you need to address so that your video content is published on Youtube as well. There may even be some examples of brands (large and small) that have made the most of the platform!
Why YouTube?
Throughout the last decade, YouTube has gone from being a garage-based operation financed by angels to one of the largest sites on the web, with more than one billion unique visits every month. There are many other statistics available that show the enormous enormity (and, therefore, a huge potential) that is within YouTube:
Only mobile users count for one billion visits every day.
Nearly 100 hours of video content is loaded each day.
More than 6 billion hours of video can be viewed in a given month
There are millions of subscriptions that happen every day to several YouTube channels.
More and more users are "disconnecting" every day and moving away from cable television and digital platforms such as YouTube.
As you can see clearly, there are a lot of users on Youtube; This means that there are a lot of opportunities to increase awareness of your brand through this channel.
There is also a large amount of data that supports the notion of video content as one of the richest means of value that it can produce.
With the age of digital video, every day increases speed, it is better than you learn to run a successful Youtube campaign before it is too late.
Execution of a successful brand recognition campaign on YouTube
Actually, the content of marketing on YouTube is not very different from the marketing of its content anywhere else, apart from the nuances that come with the video content, the most important principles remain the same:
Create high-quality content that is relevant to your audience or buyer's staff
Inform, entertain and persuade
Leave shocking calls to action in your video content to push potential buyers into your funnel
Keep the message and style of your brand throughout the video and the page you are on.
It is not set to be published regularly and then published erratically, usually, if you are investing in a YouTube channel, there is an expectation that you will publish content regularly there.
There are also some things to think about that are a bit more Youtube specific (and can also generally be applied to other video hosting platforms, such as Vimeo):
Youtube videos are well located within the general Google search and YouTube also has its own internal search that may not match the same keywords as Google's, it is very important to keep this in mind when trying to perform SEO for your channel from YouTube.
Make sure that while you are building your community on YouTube, you are integrating this community into your larger brand ecosystem by providing many forms (even the most subtle ones) through which you can move from YouTube to other parts of the ecosystem, such as your own website. or other social media pages.
Take advantage of audience retention reports provided by YouTube, which may allow you to refine and adapt your content if you correctly interpret the data provided.
I know that moving to a new platform can be intimidating, but when it comes to YouTube there is nothing to fear, as long as you have a clear goal in mind and a solid foundation for your marketing funnel. There are countless success stories when it comes to companies that use YouTube to grow their brand.
In fact, they are not just great players either: there have been some great success stories of small businesses that gained a lot of value from their brand by taking advantage of YouTube.
A great brand, a small brand, both a YouTube success
Honda and the Type-R concept video
Honda recently released a video that will probably lead to a good number of imitators in the future, it's that innovative. Check it yourself in the link provided above, it really is something special.
While there does not seem to be any view metrics linked directly to the video page if you simply search the URL https://www.youtube.com/user/HondaVideo on Google, you'll see tens of thousands of results linked to the URL, many of which refer to the video of the Type-R concept.
While for big, well-established brands like Honda, these types of video are almost more about how to keep the brand in itself for their potential customers, YouTube marketing can also launch brands from a new apartment company to the company's most big in its vertical. - if it is handled properly.
Hello Flo builds a business in a video clip
Hello, Flo is a monthly tampon delivery service that for the last 18 to 24 months has grown from an apartment-based startup to the most dominant player in your niche, by far. In fact, its growth has been so explosive that it has even completely eliminated some of its previous competitors.
First, the pair of videos released by Hello Flo are pieces of genuinely high-quality content. Before its recent rebranding, Hello Flo specifically targeted parents of girls who were about to experience their first period, or who had recently started as well.
Her videos were directed directly to this audience through the two children as a proxy to reach this buyer, as well as appealing to the memories of the growth of the status of a woman that the buyer himself would have harbored.
The result? Almost 40 million visits between the two videos, only from YouTube. Through two short videos, Hello Flo was able to increase the knowledge of its brand to a size that literally hid the sun from its competitors.
The functions of the main news media, social networking sites and countless online publications such as Buzzfeed further boosted this campaign, without the people of Hello Flo having to do or do additional work. That's exactly what professionally produced and produced video content can do for you on YouTube.
