How How To Create An Intro Video For Your Blog In A Cost-Effective Manner Is Going To Change Your Business Strategies.

How often do you watch YouTube videos? Okay, how often do you watch YouTube videos that are not music videos? Most content on YouTube that has some level of popularity, and that is not a music video, tend to have some kind of introduction to the front. You have noticed? Take a minute and go watch your favorite videos for a moment; I will wait

I guess at least half of the videos that you really like have intros in front of them. However, there are still many videos that work well without an introduction, and many, many videos of that door, perhaps due to its introduction.

Should your videos have an introduction?

The first question you should ask yourself is whether your videos should have an introduction in front of them. Some people will tell you that you absolutely need an introduction, but I think there are some considerations that could change your mind.

First of all, what kind of content are you sharing? An introduction is good if you have a niche that includes a strong brand. When the content is generic, the brand can make the difference between just another part of the content and a part of the content that is memorably yours. Marketing content fits this description quite frequently.

On the other hand, if your content is something that only you could produce anyway, an introduction will not necessarily do much for you. Music videos are the main example of this. Watch a Beyonce video and know it's Beyonce, you do not need an introduction 10 seconds before the video to reiterate the point. However, it may include an introduction as a way to hinder people who wish to download the audio track; It will also have the audio of the introduction, which is annoying enough that some people will not download it after all.

My second consideration is the length of the content. I have met people who make videos of quick tips on YouTube, videos that last less than 90 seconds. I've also seen people who make those videos with an introduction that takes the first 20 seconds. This means that it feels like a significant part of the video is "wasted" with the introduction. I would keep intros for longer videos or I would make sure that the introduction is very, very short.

Tips to make a great introduction

If you have decided to make a video introduction on YouTube, you have probably come looking for tools, services or tutorials to help you. I will provide all of that below, but first, let's talk about what makes a video introduction good or bad.

Length. The ideal length of an introduction to YouTube should be less than 10 seconds, as far as I'm concerned. You are not making a television program with a 2-minute introduction that extends to commercials here. You're just launching a brand, logo and sound effect more than anything else. Why? Your brand is better for new users. Existing users, who most likely watch numerous videos, do not want to see their long introduction over and over again. If you keep the introduction short, it's more work for them to try to skip it than it saves by doing so.

Brand. There are two brand forms that can be added to the introduction: company brand and series brand. For example, if you are a company called Bob's Sandwiches, you would have a central logo for your company, an animated sandwich that rotates in its place. Then, if you produce three different series of web videos, each of them can also have their own introduction card. For example, a series about provisioning ingredients called "Products of local origin" could have a logo/title card, a separate series about real sandwich recipes called "Making bacon" would have one, and so on.

Introduction to the YouTube brand

Therefore, each video will have a semi-personalized introduction that consists of three parts: the logo of your store, the title card of the video series and a couple of seconds of the episode title.

Quality. The general quality of the introduction should be high. If you have a low-resolution CG logo that breaks on the screen with an unbalanced audio sound effect, it gives users a very bad first impression. Remember, among all your videos, users will remember something that is shared between them. That one thing is your introduction, so you need to do it right.

Fellow Kids Meme

Do not try to make it "cool" and, above all, do not try to do it with a younger generation. Absolutely nothing is more pathetic than a brand out of touch that tries to do something that appeals to a younger audience that they do not understand.

To illustrate what I'm talking about, let's look at some high-quality or outstanding YouTube introductions and what they do well.

1: Yuya Yuya is a vlogger of Mexican beauty in Spanish. It's bubbly, charming and charismatic, and I do not even understand Spanish. Its introduction lasts approximately 8 seconds and is a bright and colorful illustration of its channel in a few words. It has pictures of dogs, photos of beauty articles and an animated version of its front and center. He has no words, only casual music that sets the tone of his channel's style.

2: TED. TED means Technology, Entertainment, and Design. The TED Talks series is an ongoing conference of speeches from the best and brightest minds on almost every imaginable topic. The current introduction of TED Talks is a drop of water that cascades into a universe of stars and interconnected spheres, showing the elementary idea of ?? disturbing thoughts. It is illustrative of what TED means: Ideas that are worth spreading. All this is masked by the logo and the TED line, all in 10 seconds, which then passes without problems to whoever is giving a voice in this particular video.

3: Good mythical morning. GMM is a variety thematic program after all kinds of questions, games, challenges and strange and ridiculous news around the world. The two charismatic hosts have a great reverse gear, but that is irrelevant. This is an illustration of a case in which you do not have to put the introduction at the beginning. Each episode of GMM begins with a brief introduction of 1-4 seconds to the episode that follows, which is followed by the introduction of 10 seconds itself. The introduction is as extravagant and strange as the program itself, several 3D models of objects that mix together, many of which have been presented at one time or another in the program.

4: Army failure. Fail Army is dedicated to schadenfreude; The German concept of enjoying the misfortune of others. In this case, it's usually in a visceral way, people-being-idiots. People who fall from objects when they perform stunts that go wrong, people who ruin expensive electronic devices while doing something stupid, that kind of thing. Anyway, Fail Army does the same as GMM; they have an introduction clip of a #fail, then they play their intro. The introduction itself lasts just six seconds and simply makes the letters of your brand snap into place with a now iconic sound effect. For thematic episodes, a title also appears for the subject, but it is not always present. In any case, it is a very strong brand introduction.

There are several different ways to do an introduction, but technically the "manufacturing" part is not very accurate. Most options involve paying someone else to make one for you. Here are your choices.

Option 1: Complete DIY

The complete DIY method involves having access to some specialized tools and having the knowledge to use them. It's the least popular method for a very good reason: if you do not know what you're doing, it'll look like shit.

Basically, you need some kind of video editor and some kind of rendering engine. Many people use something like the Blender Project as a rendering engine, for example. You can make a short video there, and then use it with any video editor you want to add to the beginning of your videos. AfterEffects is also a frequent option.

Option 2: DIY with a tool

This is possibly the best budget option out there. There are many tools that can help you make a YouTube video introduction and give you the video to add to your uploads. Some are free, others require a small fee and others are a bit more expensive.

Here are the options that I found:

Make Forest Render Forest has a range of video intro templates available for you to customize with your logo or company name, and which can be exported for use in your videos. Regular 360p SD quality introductions are free but have a watermark. To eliminate the watermark you must pay, which ranges between $ 10 and $ 30 per export, or with a subscription that can vary between $ 49 and $ 499 per month, depending on the duration, quality and other functions you want.

Adobe Spark The Adobe offer in the list is surprisingly free and is designed to be used with a web application or iOS. Basically, it allows you to add some images in a slideshow, text with basic animation effects and an audio track behind. It's simple and a bit basic, but it can be made to work well enough.

Biteable introductions are another engine of personalization based on free templates, but as they are more representative, they can seem more sophisticated and offer fewer personalization options. Some of their introduction templates also work very well for a longer sequence or credits at the end of a video. Remember, nothing says that you are limited to using these videos at the beginning of a video.

Introductory cave. Another system of editable templates, this has a wide range of different introductions, all of which can be customized enough. They have a certain talent for producing them, and they have a good variety of different videos that use text, logos or both. They are not free, but each video has a price that depends on the resolution of its creation. It is usually $ 5 for 720p and $ 10 for 1080p.

Video of the hive. Several of the other options on this list sound like Envato Marketplace names, but in reality, it is this that fits the bill as part of the network. It is a huge library of individual assets that you can pay. You can find introduction templates, After Effects elements, Blender models and other elements, for various prices.

The option of DIY with a tool is usually the most popular and can make some very good presentations for free or for a very low cost. The only drawback is that if you're being too cheap, you can see it; an SD introduction in an HD video will look bad, and if you choose to use a template, other people may have used it and be recognizable.

Option 3: Hire a Freelancer

You can hire freelancers for a relatively low price to get a video introduction, and some of them will even customize it for a handful of different styles so you can use them in several videos along the way. This is, ironically, one of the few times that I will recommend Fiverr for your video needs.

The YouTube introductory freelancers for the HireVideo intros in Fiverr are not really $ 5. I've seen them from $ 20 to $ 150. There are a few at $ 5, but often it's about people using one of the tools from the previous section and they sell you the video they made of their assets. Higher price sellers have their own pre-generated template libraries that they can use for their introduction, and really high price freelancers will do something more completely customized for you.

One or two steps higher on the list, you can find freelancers in Upwork who will produce and edit videos for you. They tend to charge per hour of work, and the cost of the finished product that you want to produce will depend on your requirements. You can find intros that range from $ 35 to hundreds here.

From there, you can spend as much as you want to spend on custom jobs. You can find individual freelancers on their own websites and hire them, or you can hire a professional agency. Professional agencies can run from hundreds to thousands of dollars or more. After all, Hollywood also hires agencies for the production of videos. The only thing that prevents you from hiring those same agencies is the budget.