How to build an email list that becomes crazy: How to build an email list that generates revenue
How to build an email list that becomes crazy: How to build an email list that generates revenue
As a marketer, entrepreneur or a business owner, you are always looking for a way to keep the fire between you and your customer. To keep the connection alive.
It is also looking for ways to establish connections with new clients, ways to keep up with new/ old/potential customers.
What if I told you that you can do all this at the same time?
Well, you can. It's about building and maximizing your email list.Actually, it was the initial strategy behind Facebook, doing all 3 things at once. That's why he did so well at the beginning for the companies. You can achieve all of the above by publishing a state creatively.
It was more difficult to get "like" than emails, but hey, it was modern and effective.
The average email, on the other hand, is 20-30%. That's 3 times the exposure that on Facebook. Your click rates will always be higher than Facebook. So the email wins one more time.
But you already know this, so let me explain how to make the first 3 objectives and at the same time make money.
How to develop an email strategy that generates revenue
If you already have a customer base:
Ask your customers if they would like to be on your exclusive content list that would normally cost money. Be honest about the value. Tell them you want to add value to your life simply by being a great customer.
Keep track of emails with a marketing tool by email as MailChimp, Aweber or Infusionsoft. Keep track of who is opening their emails and clicking links.
Send that true value from the list with useful information from your experiences or your blog that is relevant to them.
Research to improve that email experience and give greater value by producing electronic books, webinars, checklists, videos, etc.
Ask questions in your email. The ultimate goal is to get answers and see how you can improve both the services and the products you provide to your customers.
After conducting your research, offer a solution through its content and resources. Since all this is related to your niche, it will show your audience that you are an authority. They will share your content so that new potential customers see your content, exposing them to your brand and your products. Just ask and deliver again and again. It is how you will produce traffic and gain exposure. Those new people will want to be on your list, too, so they can receive this information.
This is where the money comes in: you can take all the content you created for this list (e-books, webinars, checklist, videos) and combine it into a course or package to sell to a newer list in the future. Be careful when trying to sell more things to current customers. Instead, I would recommend testing this on potential customers.
The key is to stay on topic and within your niche.
All this can be done for free, and you will become a thought leader along the way. You will obtain a new exposure of potential audiences that you may not have been able to reach before, as well as generate income by selling the resources you invested in creating your list.
What type of email should I send?
Send a message to your subscribers along with an article that will improve your life. You know what your problems are and it is your responsibility to offer solutions to those problems.
How often should I send an email?
Depending on what you do, it varies. Average emails leave two to four times a month.
Ask your list to find out what they want. Start with once a month (if you are not sure) and go up from there to monitor the results.
Another purpose of these emails is to keep your brand in your mind, so consider that goal when deciding how often you want to send your emails. Because our email world is so saturated, only the best content will keep it in front. If you make your life easier, simpler and richer, you should offer useful content without disturbing them.
What is the best provider for bulk mail?
Mailchimp is free of up to 2,000 emails. Probably the best provider for start-ups.
If you want to improve your game, use a more robust tool like Aweber or Infusionsoft. These give you more control over your content and shape designs. Personally, I like Mailchimp and I've stayed with them. Michael Hyatt feels the same for Mailchimp and has over 400 thousand emails on his list. We even switched to Mailchimp last year.
It really depends on you. The main thing is to keep your opening rates as high as possible and your low rates as low as possible.
What is the goal of building this list?
The first objective is to maintain your trust with the client. You do this by helping them and offering super valuable content. Combine this with entertainment, personality, and BAM! You have just turned your client into a big fan.
This list is also an excellent research tool to examine who your clients are and what they are fighting with.
The ultimate goal is to offer solutions to your problems and, therefore, keep your customers for life.