Email sales make mistakes that should be avoided: errors that should be avoided in your cold emails

Email sales make mistakes that should be avoided: errors that should be avoided in your cold emails

A cold email is a way to establish a connection with the person who does not know you yet. A cold email can be both your friend and your enemy. It can open the world of opportunities for you or irrevocably damage your reputation. When done correctly, it can be your instrument to get new contacts or potential customers, to find a mentor, business partners or investors. It can help you get the job of your dreams or close the deal of your life. When it is done wrong, it can be a very expensive mistake to pay.

The benefits of cold mail.

Marketers, businessmen, journalists and many other professionals in different areas write cold emails. While some may doubt its efficiency, sometimes it is the best way to expand your contacts, attract new customers or simply expand your professional network. If you have considered writing these types of emails, you should definitely give it a try.

Here are some benefits of cold emails that show why sending them may be a good idea for you.

Before sending your cold mail, make sure you do it right. First, put yourself in the shoes of the recipient. Do you want to open an email from a stranger? Why? What will persuade you to do that? What will you want to see in it? What will make you respond or take an action?

As you think about the answers and sketch your first cold message, let's look at the 20 most common mistakes in cold emails. Be sure not to repeat them.

Key mistakes that people make in cold emails

1. Sending your cold email to the wrong person

That's the first cold email error you should avoid. Writing to the wrong person or organization will make your email look like spam (and finally be marked as one). You can cancel all your efforts at once and damage your reputation.

One of the best cold email suggestions would be: Send the right message to the right people at the right time. Choose your prospects wisely, select those that are likely to benefit from knowing your identity. Investigate them carefully. Do not address everyone; Orient people in your niche instead. Decision makers and those who will really find you useful.

2. Using unclear subject lines

Do not use vague or weak subject lines because they affect the way people will react. According to HubSpot, 33% of recipients will open emails only by the subject line. So do not make too much of sales and avoid spam triggers. Do not make them too lazy, keep them to the point. Give your prospect a reason to read it.

3. Forgetting to replace the details of the template

In no way should you send a template. Be sure to address a particular person by name and that you have all the correct details. Always double check what you are sending.

4. Sending generic messages.

No matter how perfect your subject line is, you will not get any response or reaction when your message sounds generic. Remember that you are writing to a real person, so make it look human and authentic. Write it down as if you were really talking to your prospect.

5. Do not segment and customize your template.

Do not write the same message to everyone. You must focus on quality instead of quantity. It takes some time to adopt an email to each of your prospects, but in the end, it will reward you. Therefore, use the name of the person, mention something that you know about them and provide some common points. Show them that you are aware of their needs and that you are here to help them in particular.

6. Write too long emails

Never write a long cold mail. Your task is not to provide exhaustive information about yourself, but simply to capture attention and arouse some interest. You will have the opportunity to tell your story once the person answers you. If they choose you. So try to wrap it in 3 to 5 sentences.

7. Write sentences that are too long

Also, do not write too long sentences. Make your email readable and easily digestible. Do not bore your perspective with unnecessary details or fancy words.

8. Babbling in your cold email.

Do not ramble. Stick to the point. Give your prospect a reason why you are writing and ask them to take an action. Be clear and concise.

9. Do not talk about them.

Do not boast about yourself or your business. You are here for the person who is writing. If you know your problem, check it out. Recognize your needs and suggest a solution. Be there at the right time and it will work in your favor.

10. talking about you

Do not talk about you It's another common mistake in the cold mail. You can even skip the introduction completely. In general, your prospects do not care about you or your company, they allow your message to be in your inbox because they could have what they need.

When elaborating your cold message, stick to this one rule: it's not about you, it's about them. You are trying to solve your problems and appeal to their needs.

11. Exaggerating with self-praise

Do not list your advantages or say how cool your business is. If necessary, mention how your recipient can benefit from you, and that's it. If necessary, let others speak for you. They can be testimonials on your website or good words about you from a mutual connection. Being humble works better.

12. Convert your cold email into "marketing talk"

Leave your marketing tone for your ads. Avoid fancy words and noisy claims. Instead, try to sound human and authentic. It is addressing a real person here, not a faceless audience of millions of people.

13. Does not include benefits.

Instead of talking about your genius, focus on how it can be useful for your prospective client. How can he or she benefit from you? What will they get in return for a response to your message? Why should they worry in the first place?

14. Does not include CTA

Do you remember being clear and concise in your message? Well, be sure to include a specific call to action in your email, which you expect your prospect to take. It can be a direct response with an answer to your question, a meeting or exchange of information. The trick is to stick to just one CTA.

15. Not revising your grammar

There is no excuse for bad grammar. If your message is not grammatically correct, it just means that you did not bother enough to double-check it or activate the spell checker. If you are still not sure, deliver your email for a review to an editor. It's better to prevent than to cure.

16. Using the lingo in your cold email

Being authentic and conversational does not mean you should use professional jargon the way you normally do. Keep in mind that not everyone can understand it, especially when they are not in their field. Also, that could make your recipient feel incompetent, and you probably do not want this.

17. Not showing credibility.

Here is a general advice: do not write to your prospects before establishing your presence online. Let them have the opportunity to review it on their own. Make sure your company has a website with good comprehensive content and social profiles. It will also be useful to include some testimonials from other people in your niche.

18. Do not use an email signature.

Another thing that gives you credibility is your email signature. Enter your full name and contact details or those of your registered business. Include a photo of yourself to make your cold email look more personal or a company logo to make it look recognizable. No signature often means there is no trust.

19. Does not include the people you mention in CC / BCC.

If someone referred you and you mention it, include this person in your email copy. It is not just an ethical thing, but an excellent way to gain more credibility. And vice versa, do not forget to specify in the message why you send it to that other person.

20. Without follow-up.

Not following people makes them forget you easily. A good follow-up, on the other hand, remembers about you and your email. Also, make your message a little more personal. When a person receives a cold email, they can ignore it as another piece of digital junk. By sending a personalized follow-up, highlight its importance to you. In total, it is likely that around 85% of your potential customers will be generated through follow-ups with people you have previously sent an email to.

Summary

As stated above, a cold email can be a powerful tool to get new quality contacts, establish contacts or establish lasting business relationships. It's a great way to reach people who potentially appreciate you, but who still do not know you. And precisely because this instrument is so powerful, it can work both ways. You can easily damage your good name and avoid people from you.

Your task is to make your cold email stand out and awaken interest in your prospects. There are some tips for cold emails: they must be authentic and personal, focused on a particular recipient and tailored to their specific needs. Said email must also be humble, brief, direct to the point and grammatically impeccable.

If you took all the steps and have not yet received an answer, do not give up: try to continue with the prospect. Then reiterate that. Once again. And if it does not work, just keep going. Maybe this person is not really interested in what you have to say.