Best Content Upgrade Ideas to add email subscription forms to build your list: Content Upgrade” Ideas to Get More Subscribers, Leads, and Sales

5 steps to a great blog email subscription configuration

Fortunately, adding an email subscription to a blog is easy and can be completed in a series of simple steps:

1) Find a subscription service that you like

There are many free or low-cost email subscription services available to blog owners, the most popular of which is probably MailChimp. MailChimp offers blog owners a way to automate and personalize subscriber emails from their blogs and gives blog owners control over when the email is sent.

The service is available in paid and free versions, and the paid version offers convenient analyzes that can help blog owners understand exactly how each email they send is performing.

In addition, MailChimp allows users to access great features such as optimizing the delivery time, allowing them to send an email within 24 hours of a selected delivery date based on commitment data for a specific list of followers.

Other features include a "discovery" feature, which allows blog owners to create new subscriber lists, and the Twitter Tailored Audiences feature, which allows blog owners to print and mail their Twitter followers.

For those who prefer to use a different email subscription service, applications such as Constant Contact, AWeber, Vertical Response and Campaign Monitor will work well. Once you have found a service that you like, install the necessary Widget on your blog and work to decide how you want your subscriber form to look.

2) Decide on a format

Regardless of what subscriber service you decide to use, you will still have to decide how you want it to be formed for your followers to see.

One of the most popular formats is the pop-up subscription form. Unlike many pop-up windows, which open in separate windows, the pop-up windows appear in the same window as the web page you are visiting. These pop-ups can be programmed to appear 10, 15 or even 30 seconds after a visitor has participated with their content and often high registration numbers are obtained.

An alternative to the simple pop-up window is the intelligent pop-up window of the lightbox. Unlike an inclusion pop-up window, a smart pop-up appears just before a user is about to leave a page. It has been shown that these pop-ups generate many more new email subscribers than other types of pop-up windows.

If pop-ups are not your thing, consider other high-conversion formats, such as feature tables, that ask a user to enter an email address before moving to featured content, sidebar boxes, which simply provide a Fixed place for people to enter an email address and header boxes, which are often referred to as Hello Bars, and serve to capture the attention of visitors and provide a platform for ideas such as "click here: wording and redirects to other pages of your blog.

3) Diversify

Do not be fooled into thinking that you have to choose an email subscriber format and keep it. Blogs that see the highest conversion rates generally use more than one subscriber form and you should do so too.

Insert a greeting bar to attract the attention of the reader and some feature boxes in their best contents. Install a smart lightbox popup to capture readers when they leave and place a stationary registration form in the sidebar of your site.

While this may seem excessive, the best way to get people to subscribe to your email list is to give them many easy opportunities to do so and providing several different subscriber forms allows readers to choose the one that is most comfortable for them.

In addition, placing several forms around your site will help you analyze the traffic on your site and determine which forms are generating the most subscriptions.

4) Place a box at the bottom of its contents

Imagine that a reader has just arrived at your site and reads a content that he loved. Does not it make sense to offer you a subscriber form at that time? Placing a subscription form at the bottom of your blog content can go a long way towards increasing email subscribers and encouraging greater reader interaction.

Also, doing this will help you get an idea of how many people are signing up after reading specific pieces of content instead of just getting to your site. Most email subscription services have easy options to copy and paste to insert footer registration forms, so this can easily be done after each blog post you write.

5) Write High Conversion Copy (CTA)

It is not enough to have a registration table (or even several of them) if your readers are simply not interested in entering their emails. For readers to want to send their emails, you must give them something of value. Relevance and incentives are kings, here. For many readers who consider subscribing to "free updates" it just means "I'm going to send junk mail to your inbox."

To add an email subscription to a blog and get readers to subscribe, promise something valuable, saying something like "Enter your email address to receive your free e-book." Offer incentives such as free or exclusive videos of instructions, podcasts, questions, and answers. The content can really increase your registration fees.

BloggingMind