Better guidance on how to write a winning or best affiliate newsletter: Things to include in your affiliate newsletter for best ROI

You know that communicating regularly with your affiliates is one of the best ways to keep them engaged, but how can you create that perfect newsletter that stands out in your inbox and inspires the action?

An affiliate newsletter is your opportunity to inform your affiliates all at once, from your brand image and current promotions to important contact information and the resources you need. But most importantly, it's your chance to motivate your affiliates. As exciting as your affiliate program may be, most people have busy lives; Considering this in your approach can help you find the ideal place that will make your affiliates' lives easier and make you earn money!

In this publication, we have compiled some of the key ingredients to help you exchange your affiliate newsletters and make your affiliates move.

First things first: relevance

Your affiliates do not want to read interest-free emails any more than you do, so, at a minimum, you want your newsletter to be relevant. While it may be tempting to keep in constant contact (which can certainly be good), bombarding your affiliates with non-stop emails can be a bit ... overwhelming, to say the least. Think about it from the affiliate's perspective: what kind of email would get your attention? What would you click to open that email and read it? Timely and appropriate newsletters can make a difference, from advising your affiliates on seasonal sales and promotions to announcing new product launches, contests or other incentives.

Do you have different affiliates for different product lines, campaigns or niches of the industry? Email marketing services such as MailChimp allow you to create different mailing lists, which means you can segment your audience to send the most appropriate newsletters to the relevant affiliates, and keep your affiliate program well organized too! It is worth noting that some newsletters are better when they are not segmented; A regular monthly newsletter can create a sense of camaraderie when all affiliates are included.

What is the incentive, anyway?

Since you want to capture the attention of your affiliates immediately and make them want to click and open your email, highlighting any special incentive can be very effective. A contest, a raffle or a special promotion can motivate members more than usual, so you should inform the recipients of the newsletter immediately.

The subject line

This is the first thing your affiliates will see in their inbox, so make it count! The subject line should be short enough to read on a line while communicating the essence of the newsletter. Including the name of your affiliate program (or a reference to it) can make your newsletter easier to identify between an inbox full of offers and other messages, and can also create consistency if your affiliates are attentive to your emails electronic In addition, attach a phrase about the purpose of the newsletter (new promotion, sale or special offer) after the name of your program can communicate the subject effectively without appearing too "sales" immediately.

Alternatively, you can decide to thank your affiliates for their participation, ask an interesting question or include a call to action in your subject line. Whatever is striking and appropriate for the content of the newsletter should be summarized succinctly in its subject line. Depending on your level of commitment, personal life circumstances and other factors, your affiliates will often make the decision whether or not to open your email based solely on the subject line.

The greeting

Email greeting is a great opportunity to personalize your newsletter, and some email marketing services have integrated methods for adding subscriber-specific content to your campaigns. For example, MailChimp has a function that allows you to customize greetings (and other elements) through text-based tags ("combination tags") that correspond to specific data, such as the first or last name.

The main message

At this point, it has captured your affiliate's attention enough to open your email, or perhaps you have your inbox configuration configured to show the previews of the contents of the email. To take into account both situations, it is important to put the most urgent information at the beginning of your newsletter; You want your affiliates to know right away that it's worth reading your email!

The body of your email should convey all the main points in the most concise way possible, bearing in mind that your goal is to communicate effectively and efficiently with your affiliates, respecting your time as well. Remember, you are building a relationship with each member, and the more positive (and less selling) your presence is, the better! Do not forget: your affiliates are not necessarily your customers, and since email is a 1 to 1 communication method, personal touches really make a difference; therefore, while images and HTML can make a newsletter look good, simple text looks more personal, and is beneficial when it comes to click-through rates!

You may be sending a newsletter to notify your members of an upcoming promotion. Increase participation by providing all the details and resources you need, including elements such as promotion codes, banners and other creative, as well as the time period designated for the promotion. Keeping these details clear and to the point, ideally with bullets or clearly highlighted, can help your affiliates quickly and easily identify what they need to get started.

Regardless of what you are promoting, you will want to include information about the most notable (or relevant) features of the product. You can even include some short suggestions or examples of how to promote it! Discounting a product that rarely goes on sale? Make a big deal about it. Offering a timely seasonal product? Use your creativity to create a short and sweet line that excites your affiliates. You can even give them things like keywords, phrases or other "inspo" to help them create interesting posts on social networks, blog posts or YouTube videos.

Direct contact information

One of the most important aspects of your newsletter is direct contact information, which allows your members to easily communicate with you (and/or your affiliate administrator) if they have questions or concerns. This includes things like your phone number, email address, Skype ID, any other social media account you can use for affiliate communication, and a link to your website for affiliate referral and inspiration. When your affiliates know that you can reliably communicate with them if they need support, they are more likely to want to invest in your program.

Final thoughts

Think specific, short and sweet! When it comes to affiliate communications in general, speaking the language of your affiliates (incentives, details and personalized information) keeps your program, your brand and your products in front of them in a way that creates a positive partnership and inspires them to succeed. When your members know that you value their time and effort, that they are reliable and available to guide them, and that they will provide everything they need to do well in their program, they may just surprise you with better performance. conversions, and more income!

BloggingMind