How to set up a successful blog email subscription to increase your reader base
How to set up a successful blog email subscription to increase your reader base
Do you want to get more email subscriptions from your website? Email registration forms capture qualified leads from your website. but if you do not put them in all the right places, you could leave thousands of subscribers at the table. Here are 14 high conversion places to place email registration forms on your site.
1. Splash Page
Do you use a welcome page to highlight your registration form? If not, it's time to get on the car. Many of the smart marketers are now using landing pages for their users to opt for the first thing they see when they arrive at their home page.
A good way to structure your homepage is by moving the main navigation from the top of the page to the bottom of the page. Then, dedicate everything else on your page to show your incentive to subscribe and your email registration form. This ensures that your email record is the main focus of the page. If the visitor wants to see other parts of his website, he can still do so through the links at the bottom of the page.
2. Welcome door
A welcome door is similar to a pop-up window but much less annoying. A welcome door allows the visitor to take a look at the contents of a page before a full-screen call to action slides down.
3. Floating bar
A floating bar is an excellent way to ensure that your call to action to subscribe to your email list remains visible at all times. The bar may be located at the top of the page, or at the bottom of the page, and remains visible as the visitor moves.
Here is an example of a floating bar in TwelveSkip. Since the colors of TwelveSkip are predominantly purple, the color orange is an excellent option here: it really stands out and attracts attention.
4. Header
Your header is an excellent place to place an email registration form because it is at the top of the page: visitors can see it immediately without having to scroll through your page.
The Michael Hyatt header presents an image of your free e-book, which is what you get when you sign up for your email list. The blue background contrasts very well with his hero image and is consistent with the general call to action of the color of his page.
5. Blog page
Most people do not think about including an email record on their blog page, but that's exactly what Neil Patel does.
If you do not know what you're looking for, you may think that your email record is really just an excerpt from another blog post: the first image on your blog page looks exactly like another miniature publication. But, in reality, it is nothing more than an advertisement that links to your webinar registration page.
