Why is the blog Broadcast function in Aweber Email Marketing not effective? : REVIEW OF AWEBER EMAIL MARKETING: IS IT CORRECT FOR YOUR BLOG?
Why is the blog Broadcast function in Aweber Email Marketing not effective?
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Aweber |
REVIEW OF AWEBER EMAIL MARKETING: IS IT CORRECT FOR YOUR BLOG?
As a blogger, there are all kinds of marketing trends in which you can get lost. One of the most effective and proven methods is the growth of an email list.
Naturally, you have dozens of different email marketing tools to choose from. In this post, we take a look at one of the most popular email tools, AWeber.
Next, you will know the ins and outs of AWeber, so you can decide if you are the right email marketing provider for your blog.
About AWeber
AWeber has been in business since 1998. Founded by Tom Kulzer, it now has more than 120,000 users. In terms of popularity, it is one of the most used email marketing providers.
The main functionality of AWeber is based on the configuration of your autoresponder. Every time someone subscribes to your blog, you can automatically send what is called a series of "welcome" initial emails.
How easy is it to use?
It is quite easy to start with AWeber. Once you create your account, you will receive a welcome video that will guide you through the basics to set up your account, create your first email list and create your first confirmation email that your subscribers will receive once they join to your list.
The control panel of the house is quite easy to navigate and is quite intuitive. In the home panel, you will have access to several different tabs, which will allow you to manage your subscribers, create messages, create registration forms and view subscriber reports and email.
The basic characteristics
As a blogger, the main features you'll want to have in an automatic email response are the ability to send emails to your list and create automated messages for new subscribers. There are other useful functions, but when you start using them, they will be very important.
AWeber offers a host of other features, such as list segmentation, automation rules, split tests, and advanced integration options. But, to keep this concise, we will focus on the mandatory use features that benefit the new site owners.
Types of emails
AWeber offers some different methods for creating email marketing messages. You can create a series of inherited tracking, broadcasts, blog and campaign broadcasts.
Next, you will learn what each of these types of messages entails and when you want to use them.
1. Follow-up legacy
The inherited tracking series is an automatic response. This is a fundamental part of building a relationship with your list. With this type of message, you will create a series of emails that your subscriber will receive once they join your list. (The research conducted by Experian and many other firms shows that a "welcome series," as these campaigns are usually called, generally receives an opening and clicks that are substantially higher than other types of email campaigns.)
2. Emissions
Transmissions are unique messages that you send to your list. They are useful when you want to alert your list that a new blog post is live, is running a webinar or just wants to communicate and ask a question.
3. Blog Broadcasts
Blog transmissions are a bit outdated, but some bloggers may find this feature useful. This type of message uses your RSS feed to send new blog posts to your reader's email inboxes. RSS is on the way, but some people may still find this feature valuable.
4. Campaigns
Campaigns is a new messaging feature. This allows you to create and manage several different autoresponder series that come to your list. This is aimed at more advanced users who run a variety of email series (for example, an email course, sales campaigns, etc.)
Creating email messages
Once you have decided what kind of message you want to send, it is time to write your message. You will have three different ways to create your message, which we will see below.
1. Use of templates
AWeber currently has one of the largest sets of email newsletter templates, with more than 700 different templates to choose from. Some of the design options seem outdated, but with the wide selection, you can find something that works for you. The templates are drag and drop, so you can easily add or remove template elements to your liking.
One thing you may also find limited is the amount of style you can do with your sources. AWeber limits the use of web sources so you will be stuck using traditional sources in your emails. Some users may not mind this, but if you are trying to use consistent sources in your emails and your website, you may have difficulty doing so.
2. Plain text
If you can not decide which template to use, then you can always use the plain text option. The simple text often makes emails more expensive than templates, and they are much easier to create. Plain text messages do not allow you to embed links or other means, but you can include the full URL in your message.
3. Custom design
The last option is to use the WYSIWYG editor to create your message. This is similar to using the WordPress publication editor to create a publication. You will have the possibility to add links, format your text and even embed photos in your email. If you have knowledge of HTML, you can make extensive customization by clicking on the HTML tab.
Registration forms
This tool offers hundreds of templates for different registration forms. In addition, all are receptive and will look good on all mobile devices. Simply select the form that matches the design of your site, customize it to your liking and add it to your site.
If you are using WordPress, you can install the AWeber web form plug-in, which will simplify the process.
If you do not want to use the previous plugin, you can copy and paste the HTML code of the form wherever it appears.
Managing your list
AWeber allows you to manage your email subscribers in the form of lists. You can create as many email lists as you want, and your readers can subscribe to multiple email lists in the same account.
You can also segment your lists based on the subscriber's activity, such as open emails, clicked links, and more. In addition, you can also use traditional segmentation options, such as sex, age, birthdays and more. For large blogs that cover a variety of topics, it may make sense to allow subscribers to sign up to receive updates based on the topics that interest them most.
Creating segments is not as intuitive as the rest of the tool, but it is possible and is a feature that beginner bloggers do not need to use very often. As you progress in your knowledge of digital marketing, segmentation will be something that you will want to explore, since it allows you to better promote people based on their behavior, intention, and interests.
What type of blogger should AWeber use?
AWeber is aimed at intermediate level bloggers and website owners. The tool is simple enough for beginners, but the price and access to high-level functions make the tool go up one level.
With this tool, you can easily manage your list and keep in touch, while using advanced features such as list segmentation. You can run multiple automation campaigns to maximize the value of your list. Tiered price levels also allow your business and your list to expand without service stops.
Who should stay away from AWeber?
If you are a solo blogger, with a small list, then you can find Aweber a bit expensive. Most new bloggers do not need a ton of the complex functions offered here.
The simplicity of the tool may be attractive to those just beginning, but the price may be a bit high. There are cheaper options on the market that allow you to collect emails, create auto-reply messages and send emails to your list.
Use AWeber email marketing for your blog »
In conclusion
Overall, it's no wonder that AWeber remains one of the most popular email marketing tools on the market. It's intuitive and full of features to help you easily manage your email list and get in touch with your subscribers.
For beginner bloggers, the tool could be a bit expensive. However, mid-level bloggers and website owners who will use the advanced level functions are a solid fit for this tool. Finally, Aweber shines in its ability to grow with its business. Price levels and advanced features will easily support you as your business list and email grow.
Also, if you still do not want to put money on the line, you can take advantage of your free 30-day trial to see if it's the right option for your business.
