9 Thank you page Best practices for more conversions

Now that you've seen the profit potential of a well-optimized thank-you page, let's look at nine of the best thank-you page strategies you can try.

1. Ask for references

Generating new business is a continuous challenge for many online stores.

But there is an acquisition channel that, when it is consistent, is a predictable source of income:

References

In fact, according to a recent survey conducted by Ogilvy, 74% of consumers identify word of mouth as a key influence factor in their purchase decision.

It is not surprising, then, that many companies ask you to refer them to a friend or relative when you register.

With more than 700,000 monthly readers and more than 350,000 email subscribers, James's blog has moved from a blank WordPress installation to one of the world's most popular single author blogs in less than three years.

2. Request social actions.

The requests you request from your audience will depend on things like demographics and psychography.

(Teenagers, for example, are more likely to share something on social networks than to send an email referring to a service as we saw in the previous example).

Put another way, if you know most of your reader's time is spent on Facebook, then asking them to 'Like' your page will be easier than requesting a referral.

Imagine for a moment that your goal is not to increase the number of followers on social networks, but to drive traffic directed through your marketing funnel.

How could you encourage more social actions?

One option is to take advantage of the follow-up of your readers in your favor.

3. Demonstrate authority

Earlier, we talked about the power of commitment and consistency: our tendency to be consistent with the actions we have already taken.

But there is another best practice that extends this principle even more:

The principle of authority.

Not surprisingly, then, many companies choose to position themselves as the leaders in their market: when you are a recognized expert in your field, you do not need to look for new businesses; the clients come to you

But it is important to remember that authority is not demonstrated by what it says about you or your company. Rather, it is what other authorities say about you.

"As shown in" the sections on the pages are popular for this very reason.

4. Offer a coupon/discount

Offering coupons is a popular tactic for many e-commerce companies.

But it is important to know when to make them.

Do it very often and your earnings will suffer. Do it in moderation and your clients could change a competitor.

Fortunately, there is a positive side: using coupons to reward good behavior.

5. Qualify / Nurture Leaders

Not all readers are created equally.

At any given time, a reader is in different stages of the buyer's journey.

Some just begin to realize that they have a problem. Some have defined their problem and are evaluating a viable solution. While others have opted for a solution and are ready to buy.

So, how to serve all types of readers?

You offer different options for different readers.

Take the marketing giant Hubspot as an example.

When you choose to participate, you can choose what to do next based on where you are on the buyer's trip. If you are only at the beginning of the cycle and want to learn more about your problem, you can read a free resource on the subject:

6. Link to your most popular content

Let's stop for a moment and consider an important truth:

If a reader enrolls in your site, it is because they obtained value from their content (that is, they solved a problem for them) and/or believe that it will continue to provide value in the future.

Keeping this in mind, it is important that you be consistent with that expectation and helps your potential buyers on your trip as best you can.

Pat Flynn, from Smart Passive Income, could understand his audience better than anyone else. After opting for her newsletter, Pat offers a series of e-books that resolve a variety of popular pain points that your audience has:

7. Sell a product or service

Paid traffic is fast becoming an integral part of many online marketing campaigns.

And for good reason:

It is very effective.

Advertising on Facebook, for example, is known to offer an investment return of 5, 10 and even 13 times for e-commerce stores.

But paid traffic is, well, expensive.

And if you are not recovering your expenses when acquiring a new potential client, you are losing money.

So how do you make sure you do not break the bank?

8. Encourage engagement

We all have a need to connect.

We want to meet with like-minded people and, more importantly, feel that we belong ...

And there's no better way to join an online community.

However, the problem is rarely, if ever, you have the opportunity to interact with the tens or hundreds of thousands of other readers in which a blog takes pride.

That is unless you receive an immediate introduction when you register.

9. Take a survey

Polling your audience gives you a better perspective on what makes your audience move (your goals, desires, weak points, etc.) and helps you create a highly specific marketing message that is interesting and relevant to your audience.

The problem is that many companies do it badly.

They do not ask the right questions and when they do, they do them through an overpopulated medium (for example, email).

What really smart business owners do, however, is to ask them immediately after they have expressed interest in their company.

After all, if you just joined a company's newsletter, you probably have a particular problem in mind.

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