ConvertKit launches Visual Automation you had to start from scratch, with everything you know now, what would you create?

ConvertKit launches Visual Automation you had to start from scratch, with everything you know now, what would you create?

That's what Dylan (our product designer) and I asked ourselves in January 2017, when we met in person to reimagine ConvertKit from scratch. Starting with a blank slate, or in this case an empty sketchbook, we designed what we believe would be the perfect email marketing experience.

We eliminated all preconceived notions or anything that was easy to build based on the base we already had. We immediately had some requirements:

It had to be more powerful and allow more advanced automation than our current experience.

But with that, it also had to be even easier to configure and use for beginners.

And finally, it had to be fast.

We fulfill those three objectives and create something that is truly magical to experience.

That experience is live today.

I could talk about this forever, but the best thing you can do is go out and use it, what you can do right now! Our new visual automations are now available to all ConvertKit customers. Sign in to your account and let us know what you think!

Or if you do not have an account yet, use this link to register and get your first free month.

What makes it special

Advanced features

In this new experience, we were able to add advanced features such as conditional branches, activation events when a tag is added and the use of exact dates in a sequence.

This type of advanced functionality will prevent the limitations in ConvertKit from holding you back.

Simplicity

At the same time, we made no commitment to how easy it is to use ConvertKit. In fact, the new visual editor makes it even easier for beginners to see exactly what their subscribers will experience.

Speed

In the tools of the competition, you will spend a lot of time clicking on the unnecessary screens and waiting for them to load. That's why in ConvertKit we did it so that the new automations load very fast and never lose the context.

Focus on the things that do not change.

All this comes from our desire to focus on the things that never change. The Basecamp team talks about "investing in things that do not go out of style".

So, instead of looking for a new modern idea or adding features to keep up with competitors, we want to focus on things that do not change.

Customers will never complain that we made ConvertKit fast so they do not waste time, or that it is now so easy to understand that they do not have to hire an expert or constantly read the knowledge base.

These things do not change and that is where we have chosen to invest.

Our clients have an important job to do and we value their time. That's why our mission is to help you automate your marketing as quickly as possible so you can recreate your art and share it with the world.

We believe that our new visual automations can help you get there. So try them today and tell us what you think!