7 tactics to create effective emails a Re-Engagement: How to write an email as a human-readable and make your emails more attractive
7 tactics to create effective emails a Re-Engagement: How to write an email as a human-readable and make your emails more attractive
Most of the time, we do not have to perspire over the writing of an email; It is good to run a few lines and press the Send button.
But some emails, for the boss of your boss or for your most important client, require careful preparation. It must be intelligent, provide relevant information and persuade the recipient not only to pay attention but to participate in its recommendation or request.
For those occasions, follow these 9 tips to make sure your email is effective:
1. Decide on your goal. Before you start writing, ask yourself: What am I trying to accomplish?
Summarize the purpose of your communication in a sentence, for example, "To recommend we change our focus on this project."
Use that sentence to stay focused and on track throughout the writing process.
Just include information to support your goal; otherwise, it is probably not necessary to mention it.
2. Get to know your audience. Get closer to your email from the perspective of the audience:
Consider the beliefs, attitudes, values, and knowledge of the recipient on the subject before beginning to write.
Address your concerns and interests.
3. Create a line of compelling subject and title of the body.
While the most important part of an email is the sender, a close second is the subject line. The subject line tells the recipient exactly what the rest of the email is about, which influences whether the reader continues reading. Marketers often make the subject line a little provocative, then create a title for the beginning of the email that provides more information.
4. Follow the "inverted pyramid" format.
This is a technique used by journalists that puts the most important information, followed by an increasingly critical content first.
Immediately answer four critical questions for the reader: who, what, where and when.
Avoid introductions that provide background or context; get directly to the point
5. Use subtitles to reinforce your message.
Subtitles are short words or phrases that help you group paragraphs and enter new data. They also visually divide large portions of text, which helps your reader digest the information.
6. Write to a real person.
The best way to attract readers is to emphasize what is there for them. Use "you" and a conversational tone.
7. Eliminate unnecessary jargon and words.
Avoid buzzwords, jargon and corporate language. Write in a clear and conversational tone.
8. Use the active voice.
Verbs are the strongest parts of speech because they can make your writing powerful and alive. The most effective verbs are active instead of passive:
Passive: "Orders were sent on time".
Active: "Our team sent orders on time".
9. Embrace the blank.
The heavy and dense text seems hard work. So once you've written your copy, pay attention to how the email looks. Use short paragraphs with subtitles to divide the text. And do not be afraid to add space to make room for your email.
