5 ways to master email marketing (like Amazon)

It is not a secret that Amazon has set the bar with effective email marketing tactics. The leading online retailer has a unique and personalized approach to its marketing strategy, which allows the company to master email marketing in all aspects.

Although the company, founded in 1994, did not become profitable until a decade later in 2004, Amazon still managed to obtain a net income of $ 88.99 billion last year. While the variety of products and services available, such as Amazon Prime, Warehouse Deals and free shipping, have contributed greatly to the company's revenue, its impeccable email marketing strategy has helped to increase sales steadily and Ensure a loyal customer base.

Whether you have a business based on e-commerce or not, there is definitely a lot to learn from an industry leader like Amazon. In this publication, we will show you five ways to master email marketing by adopting Amazon's key techniques.

1. Monitoring what visitors do

With a company as big as Amazon, one would think that it would not bother to control every little detail of its large customer base. Let me tell you that it would be a big mistake if you did not take this opportunity to learn more about the customers.

Amazon closely monitors what visitors and customers do on your website to obtain valuable data that will help them attract more to each customer. Amazon monitors everything from the customer's gender, date of birth and searches terms, to the time it takes to buy, the products they see, their repeated purchases, etc. This helps them create relevant emails that will resonate with customers and ask them to act.

You can also get to know your customers and clients by collecting data. Even if you do not have access to all the luxury programs that Amazon can use, you can still send surveys to gather basic information about people. You can also use Google Analytics to monitor various things on your website, including what people are watching, the time of day they are browsing and possibly their metropolitan area.

2. Send personalized messages

Once you have collected specific information about your customers, you can create personalized messages instead of generic standard emails. If you want to have the same advantage of effective marketing that Amazon has, it is crucial that you personalize your email messages to attract more customers.

Amazon sends routine emails that are directed to customers by name and recommend relevant products based on their searches and purchases the last time. Email offers a clear solution to a problem or needs that customers have never known they had.

Let's say you were browsing Amazon for a watch and could not decide what you wanted or if you ever wanted to buy. Amazon quickly sends you a personalized email with several suggestions based on your age, gender, price range, and other demographics. Suddenly, being receptive to his attentive and assertive behavior (in regards to helping him find what he is looking for), he decides to go ahead with the purchase.

Even if you do not own an e-commerce store or sell physical products to consumers or customers, you can benefit from the creation of personalized messages.

3. Follow up

Amazon tends to monitor and monitor users often. If you have ever delved into the site and then abandoned your shopping cart, you will know what I mean. Each time a user fills a shopping cart but does not place an order, Amazon will send a personalized transactional email that offers assistance to the recipient or encourages them to complete their purchase.

This strategy can be more effective than you think. Reminding potential customers or those who return their products and services in a non-aggressive way can easily attract them. Use the data you collect about the habits, needs, and interests of your potential customers. If you can offer a useful solution to a cold prospect, or simply give them a friendly reminder, you can maintain your customer base and keep your audience involved.

4. Reflect your brand with the correct email template

When you receive an email from Amazon, your brand is always displayed prominently, from your logo and font to the color scheme and general template of the email message. The email template is usually almost a direct replica of the design template of the actual website. This helps people immediately know who sends them by email and they begin to trust the brand. This, in turn, means that they become more receptive to receiving marketing emails from Amazon. By focusing heavily on this kind of consistency, Amazon remains true to its brand in everything it does.

If you want to develop your brand and establish this kind of consistency with your marketing emails, you can follow the example of this company. Start by creating an email template that responds and matches the color scheme and theme of your website. Make sure that the logo and the name of your company are prominently displayed at the top of each message. You'll also want to carefully choose a font that matches your brand, along with high-quality images and graphics to help attract readers.

5. Create a sense of urgency

Do you take advantage of the use of a call to action to create urgency in your marketing emails? Amazon does this all the time. It seems that the company is always offering some offer for a limited time or special holidays.

Some of your messages include even a timer that counts down until the offer expires. You do not have to go to those extremes, but by creating expiring offers, you'll create a sense of urgency among your clientele and possibly increase earnings and email conversions. If your potential customers think that your product or service will be available forever, they will not be motivated to buy and take advantage of the quality and value it can provide.

You can create a sense of urgency by offering limited time offers using your products and services. Use keywords and phrases such as:

"Reserve your kit today while supplies last"

"This offer only comes once a year"

"Savings that you can not miss"

"Weekend Sale of Memorial Day"

"Today is the last day"

Just think how many times you have made a purchase or registered to receive an offer after discovering that it would only last a limited time. The shortage causes people to contemplate their purchasing decisions more than they normally would, due to the fear of losing a good opportunity.

conclusion

When you want to learn to master something, you should consult the expert in that field. When it comes to successful email marketing, Amazon has definitely earned its reputation as an expert industry leader as a result of the implementation of all the points mentioned above.

A key lesson that we all could learn from Amazon is to not be afraid to send emails to your audience and personalize emails by tracking the habits and behavior of visitors. Tracking the habits of your audience will only help you improve your products and services by increasing their relevance to particular customers.

How do you plan to implement any of these email marketing tactics? Let us know in the comments below!

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