5 reasons why emails will dominate marketing channels in 2019

5 reasons why emails will dominate marketing channels in 2019 

Since the beginning of online marketing, emails were the most effective means of marketing channel until push notifications arrived and changed everything a few years ago. But over these years, applications have become saturated and people receive too many notifications on their devices to notice the important ones. Most of the time people delete all unread notifications at one time when the number goes beyond the administration. People are now beginning to choose not to receive notifications since they do not prefer too many short notifications, they are now going back to the traditional way of reviewing the content they would like to go through when they are relatively free. Here are five reasons why email marketing will dominate in 2018:

Better return on investment: In marketing, everything is about the return on investment. It is expected that everything that requires an investment produces a result that not only justifies the investment, but also generates profits. Nothing is cheaper than email marketing: no shipping, no advertising, no mobile application, no printing costs; In fact, at some point, the Direct Marketing Association presented a statistic that email marketing generates $ 40 for every $ 1 spent. All this requires a good marketing vision that can plan a correct email with the right graphics and the right content for the right people and a platform that can be used to send emails.

Important: Welcome emails are incredibly effective: on average, they are credited with 320% more revenue by email than other promotional emails.

Easy to share: unlike other forms of communication, such as messages within the application, automatic notifications, etc., an email can be easily shared with any number of people, along with all important links, images, and content. If your content and information resonate with your subscribers, they can become advocates for your brand, who will tell others about your brand and may even win customers. It has been known that social networks do wonders!

Important statistic: almost 105 billion emails are sent every day; this number is expected to reach 246 billion before 2020.

Simple creation: As mentioned in the first point, you do not need a large team to create an email draft for you or depend on your technical team to configure the campaigns. All you need is a platform that will allow you to create emails with a simple editor and even configure activators from which you can send automated emails. Drip campaigns are a good example of influencing your clients to convert and eventually drive your business forward.

 Important state: People say they prefer HTML emails, but plain text emails actually get higher opening rates.

Fully measurable: add as many CTAs as you wish, as many links as you want and send to the number of subscribers you want. The email marketing tool will let you know all the possible metrics with all the details, such as the total number of clicks on the links, the unique clicks on the links, the people who were removed, the number of emails that bounced , the time that was most open, the subscribers who opened the emails the most times and the most popular links in the emails. An in-depth analysis like this will allow you to make well-balanced, strategic and researched decisions to ensure that effectiveness is maximized and results are achieved.

Important statistics: a study of one billion emails revealed that video emails have a CTR 96% higher than non-video emails.

Customized according to the context: The days are gone when you would spoil your emails to anyone and everyone with the hope that many people like your offers and content and come to you for more details. Setting timely information to the right people at the right time would result in much better results simply because they are very specific. It is extremely important to segment your users according to their demographic characteristics, interests, and behavior so that they always value their emails and act on them every time they are sent information. For example, if you sell shoes, you can find people in your database who have camping boots and you can send them offers when the peak camping season starts for higher sales and conversions.