3 steps to build a successful email marketing campaign: Best email marketing campaigns

He has worked hard to build his client list, either through social networks, content marketing or simply the network in person.

Now what? Because a list of customers does not guarantee sales.

You want to make the most of those relationships, and there's no better way than email.

With email, you have the opportunity to connect more deeply; educate people about what makes you different / better, and sell a variety of products/services geared to your specific needs.

Unfortunately, today, there are more people competing for our attention exponentially, so the inbox has been crowded, which means you must work hard for their attention. These are the three stages you will have to go through to get a potential customer's attention through your email through an email marketing system such as Mailigen.

Stage 1: Connect

In the first stage, people want to know who you are and why they should care about you. One of the best ways to do this is by sharing your story.

Stories work because they activate the parts of the brain that give us a sensory experience. It is through this experience that ideas, thoughts and emotions are planted in our minds as if they were our own. In fact, the brains of the person who tells and listens to a story will look very similar. In other words: we experience a story as if it had happened to us.

This is how a deep connection with your prospect develops. Empathy creates a feeling of trust.

When we tell stories to others that have helped us shape our thinking and way of life, we can also have the same effect on them.

When we decide to buy a product or work with someone, we are really buying the person or idea behind it.

Here is an example below:

Hello and welcome to Daily Worth, the main financial media platform for women who want more, more net worth, more self-esteem and, ultimately, more joy. We are pleased that you are here to embark on this exciting and satisfying trip together.

We love money. We use it to take care of our families, our communities and ourselves. It gives us power, freedom and balance. It allows us to pursue our passions, whatever they may be .

Ultimately, money touches every corner of your life, and we are here to provide you with guidance and community to take your relationship with money to the next level, no matter where you start.

We would love to hear from you. Simply click on respond to this email and let us know any comments or questions you may have.

And do not forget to follow our Facebook page to get many tips on value, joy and money.

Explore and enjoy,

The Daily Worth team

The perfect welcome email not only introduces your new subscriber to your brand and message, but also allows them to take action that will improve their delivery capacity and ensure that their emails reach the main inbox. By creating an email that makes them act, whether it's a direct response, clicks on social networks or whitelists in your email, you're telling Google that your email is worthy of entering the inbox.

Stage 2: Educar

Once you have connected with your audience, you can begin to interact with them. Through surveys, social networks and offline conversations by phone and in person, you can get to know them better.

During this stage, you can begin to educate them with content to help them solve their problem and they begin to understand how they differ from their competitors.

Segment your list and get better sales results.

You can segment your list by the types of educational information in which you participate or by sending surveys. And then follow up with emails that specifically address their problems and interests.

Emails that are not relevant to customer needs are ignored, which is why sending multiple email campaigns to different segmented lists is an excellent way to increase conversions with less email and time.

The Sherpa Marketing studios have shown that segmenting their emails can improve their clicks by 50%.

Some examples of how you can segment your list are:

Particular demographic and psychographic data.

Certain losses in your sales funnel.

People interested in the same product / service.

Stage 3: make an offer

Once you have this deeper understanding and connection with you, the sales process feels more like an opportunity for you to help them. Your client is ready to make that commitment and feels good about it.

And it can offer a variety of different promotions and service / product offerings based on your needs.

Now you are ready to start

Here are some more tips to help you create more connection in your email campaigns.

Customize your emails

Also, use combination labels to insert personalized information about your recipient. Send emails that include:

The name of your recipient

Your last purchase

Your interests

The more you can show that you understand your client, the more likely you are to want to continue to interact with you. The more interactions you have, the easier it will be to turn your prospect into a loyal and recurring customer.

Keep your human emails

Use your client's name and write an email as if you were writing to a person

Keep it human, use your first name and photo.

Keep your voice consistent

Use personal pronouns such as "you" and "me".

Email automation does not mean you send generic emails. On the contrary, you can make it more personal by understanding the three stages of lead nurturing and the use of previous web tools.

Integrating your brand into your marketing emails creates an automated tracking system that offers better sales results and deeper connections while saving you time.

BloggingMind