3 Email trends that will dominate 2019
3 Email trends that will dominate 2019
Is your email marketing as competitive as it could be for your industry? Find out what email innovations companies will use in 2019 and how you can take advantage of them to improve your email marketing results.
Spoiler alert!
You know digital You know that in this current marketing ecosystem, things move fast: new technologies and innovations seem seemingly out of nowhere, changing the way we operate within the marketing ecosystem. Sometimes, these innovations really change the whole ecosystem (we are seeing you, Facebook).
Email marketing is not an exception to the above: do you know the current trends and innovations that are changing the landscape of email marketing at this time? Statista estimates that in 2017, global email users amounted to 3.7 billion users. This figure will increase to 4.1 billion users in 2021.
If you are not aware of trends in email marketing, you are losing the achievement of your brand's true potential and performance. These are the three most important e-mail trends that emerge in 2019 that you can take advantage of to boost the e-mail marketing results you've been waiting for and stay ahead of the ever-changing marketing curve.
The power of dynamic emails
A dynamic email consists of content that is automatically customized to meet the needs of the end user and takes advantage of their name, date of birth, location, etc. to get more personalized approaches. Marketing automation separates dynamic emails clearly from list segmentation: through automation, marketers can send a message that automatically optimizes for different subscribers, which is essential for large-scale personalization.
Now, emails are being designed to look and feel more like websites, providing an immersive experience in front of a simple email. Dynamic emails are one of the best ways to provide that as a personalized experience.
If we have learned something in more than 15 years of digital marketing based on data with our customers, it is that the high Customer Life Value (CLV) means more in the long term than the performance of a single campaign.
In fact, 50% of customers have a premium of 20-25% who are willing to pay for their favorite brand, even if the service or product is practically the same. Trusting in the long term is everything; The question now is: how can you take advantage of your email marketing to help improve end-user confidence and increase your CLV?
The power of mobile storytelling
The beginning of the iPhone completely changed the way we think about communication, from search ads to web design: more than ever, the content must be optimized with a mobile mentality: Adestra estimates that 61% of the openings of Email occur on the mobile, with 25.6% of all emails that are read first on the mobile.
According to the response metrics of the CY2017 customer campaign, annual opening rates on mobile phones in North America reached an average of 46%, higher than the opening of the PC and tablet.
If you have not been using sensitive emails to mobile devices to enhance your marketing and email automation efforts, achieving large-scale personalization and improving your ROI will be an insurmountable task.
